Sales leadership with Jason Burley, Grande Custom Ingredients Group

If Prices Could Talk · Dec 3, 2024 · 38m

In this episode, Jason Burley, Group Vice President at Grande Custom Ingredients Group, joins Brian Doyle, Patrick McCullough, and Tracy Dent from Holden Advisors to explore the art of value selling in B2B. The conversation covers strategies for navigating high-pressure negotiation dynamics, staying aligned both within your team and with your customers, and shifting the focus from price to delivering real, lasting value.

Grande Custom Ingredients Group is a global leader in innovative, clean-label whey protein ingredients used to deliver unrivaled functionality in numerous food applications…