Why Every Brand Needs an Audio Strategy With Karsten Kjems - VistaTalks Ep #166
In this episode of VistaTalks, we explore the growing importance of sound in branding with Karsten Kjems, CEO of Sonic Minds. With deep expertise in sonic branding, Karsten shared why audio must be part of every brand's strategy in today's digital-first world.Karsten leads Sonic Minds, a global sonic branding agency helping brands develop powerful and consistent audio identities. His team's work ensures brands don't just sound good — they sound meaningful.For Karsten, sound is more than an add-on — it's a strategic asset brands cannot afford to overlook.00:00 - Introduction: Welcome to…
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