Latest / Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love / 3 Strategies to Help You Market Consistently

Transcript

3 Strategies to Help You Market Consistently · Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love

• 0:05
  Davina Frederick: Hi, and welcome to the wealthy woman
• 0:06
  lawyer podcast. This is Davina Frederick, and I'm so glad you
• 0:09
  are here today. Joining me on this episode, I have a, I have
• 0:16
  something I think is really going to help a lot of you, if
• 0:20
  you feel like you don't have enough time to market your
• 0:24
  practice. And maybe you get into a frenzy with marketing, and it
• 0:29
  starts working for you. And so you get really busy doing the
• 0:33
  work. And then you stop marketing. So you start falling
• 0:35
  into that sort of feast or famine cycle, where you're
• 0:39
  marketing get the work, then you're doing the work, and then
• 0:42
  the future work is falling off because you don't have time to
• 0:44
  market, then you are going to enjoy this episode, because I'm
• 0:49
  going to give you three strategies to help you market
• 0:53
  consistently. So that we can consistently keep work coming
• 0:58
  in. So and we want to make this marketing easier for you.
• 1:02
  Because I know that unless you're just starting out, if
• 1:08
  you've been in practice for a while, you probably don't have a
• 1:10
  whole lot of time to devote to marketing. So we need a
• 1:14
  different approach. So number one, strategy number one in
• 1:18
  three strategies is what I call the pick your mix formula. If
• 1:22
  you have read my book on this subject, my wealthy woman
• 1:27
  lawyers guide to law firm marketing in the virtual age,
• 1:32
  you will have seen this strategy in that book. If you haven't, be
• 1:37
  sure to pick up a copy of the book. There's a link, there
• 1:41
  links for you with this podcast either in the show notes or if
• 1:45
  you're watching this on Instagram in the bio. But this
• 1:49
  strategy pick your mix formula is where you get really, really
• 1:54
  clear on who your ideal client is where they hang out. And then
• 1:59
  you pick three and only three strategies to get in front of
• 2:05
  them. So for example, let's say you are a business law attorney,
• 2:11
  and you help content creators and poachers and people who are
• 2:17
  on Instagram or Tiktok, then you might want to be there and not
• 2:22
  on LinkedIn, let's say. Or you might also decide that there are
• 2:29
  a lot of people there's a there's a community in Facebook,
• 2:33
  where a lot of coaches and consultants and creators gather.
• 2:37
  And that may be where you want to be. If you are a family law
• 2:43
  attorney, and you work very locally, and social media may
• 2:48
  not be unless it's very targeted social media may not be where
• 2:53
  you want to spend as much of your time, you might want to
• 2:56
  make sure that your Google My Business Profile, Google Local
• 3:01
  Google My Business, whatever it's called at this moment is
• 3:04
  really filled out and that you are taking full advantage of
• 3:08
  that sort of geo locating so that people when they go to
• 3:12
  search for him or family law attorney on Google, they're able
• 3:14
  to find you and your firm very quickly. You also might want to
• 3:19
  take advantage of all of the attorney directories out there
• 3:22
  justia AV vo all lawyers.com any ones that are re directories go
• 3:29
  ahead and fill all those out. I'm not suggesting you go make
• 3:33
  an investment in lawyers.com which is Martindale Hubbell. But
• 3:36
  if you want to you can, but those are opportunities for you
• 3:40
  that you may want to take advantage of. So be very clear
• 3:44
  about who your clients are, where they hang out who the best
• 3:50
  where your best referral sources are hanging out, and then get in
• 3:53
  front of them. You might want to do YouTube shorts and Instagram
• 3:58
  reels, and then give CLTs to other attorneys who are likely
• 4:02
  to refer business to you. But what I'm recommending you do is
• 4:05
  instead of trying to be everywhere at once and be
• 4:07
  everything to everybody that you really focus on who are the
• 4:11
  clients I want to serve and I want to work with? Where are
• 4:15
  they hanging out? Are they what books are they reading? What
• 4:19
  social media platforms are they on? What time are they on those
• 4:22
  social media platforms and most active? What? Where can I get in
• 4:28
  front of them in person and locally so I can meet them as
• 4:31
  well. That really is going to eliminate all everything else.
• 4:36
  If your clients are not on Tik Tok, if they're not on
• 4:40
  Instagram, you crosses off your list unless you just want to use
• 4:44
  them personally for fun, and you can focus your business efforts
• 4:47
  on where you think they're hanging out.
• 4:51
  And don't forget that even though social media is very
• 4:55
  strong, and that really can help a lot of us and marketing our
• 4:57
  business. We don't want I forget that there are a lot of in
• 5:01
  person opportunities that can help us to particularly if our
• 5:06
  practice is really grounded in a certain region or location, you
• 5:09
  might want to serve on a board, or do something that that helps
• 5:15
  you to get well known in the local community. So don't
• 5:18
  eliminate those traditional options as well. If you're a
• 5:21
  really good public speaker, take advantage of that. If you're
• 5:24
  really good at writing articles, writing blogs, and, and then
• 5:28
  focus on how to get those in front of the right audience. So
• 5:32
  pick your mix three, three, only, don't go over that until
• 5:37
  you have mastered does and I recommend starting out with
• 5:39
  mastering one and then adding the second and then adding the
• 5:42
  third, but don't go gangbusters and try to be everywhere. Okay,
• 5:47
  especially when you're starting out the people you see her doing
• 5:50
  that have full blown marketing teams and marketing support, and
• 5:53
  they probably been in business for a long time. Don't try to be
• 5:56
  that person. Okay, because you're gonna get overwhelmed.
• 5:59
  Strategy pick is the second strategy of the three strategies
• 6:03
  is to help you market more consistently is to hire hell for
• 6:07
  whichever platforms or methods you choose. So yes, you may need
• 6:11
  to record videos. But no, you should not be editing videos,
• 6:16
  even if you know how to do it. Yes, you may need to appear as a
• 6:20
  guest on podcast. But no, you should not be the one booking
• 6:24
  your podcast and following up, you may need to grow your list
• 6:28
  of connections on LinkedIn. But you do not need to be the one
• 6:32
  finding those prospects through Sales Navigator and then sending
• 6:35
  them the initial connection request, you can hire a VA who
• 6:39
  can help you do that. The best strategy I found is to hire
• 6:43
  multiple specialists. I really like having someone who is an
• 6:47
  expert in Instagram handle on my Instagram account. I'm having
• 6:51
  someone who's an expert in Facebook helped me manage my
• 6:54
  Facebook group. I have another VA for LinkedIn, who helps me to
• 7:00
  kick off conversations and relationships with people there.
• 7:03
  And then I come in when it really needs to be me. And I
• 7:08
  have people I have a whole team people that helped me manage my
• 7:10
  podcast. So do not think when you're watching other people
• 7:15
  doing all these things that they're doing it all by
• 7:17
  themselves, that is likely not the case, they probably have a
• 7:21
  lot of people behind the scenes who are helping them get those
• 7:24
  things done. So focus on the highest and best use of your
• 7:27
  time, if you are the face of your business, create the
• 7:29
  videos, put them out there. But you can hire blog writers, and
• 7:33
  you can hire video editors, and you can hire people to post
• 7:36
  things for you or schedule your post. Make sure you're doing
• 7:39
  that for your business. The third thing is to hire a
• 7:42
  specialist to help you with Google ads, you can waste a lot
• 7:48
  of money if you try to DIY ads, either Facebook ads or Google
• 7:52
  ads or any of the LinkedIn ads, any ads on the platforms, you
• 7:56
  could waste a lot of money if you're not hiring somebody who
• 7:58
  actually is certified, as experienced in managing those
• 8:02
  kinds of accounts for lawyers. We my company, de Frederick
• 8:06
  media, the parent company, we actually help do Google ads,
• 8:11
  we're certified to run Google ads. And we only do that for a
• 8:14
  handful of law firms. It is something that we offer as an
• 8:18
  additional service to our coaching our coaching clients if
• 8:21
  they so desire it. But we found out the hard way that just going
• 8:26
  in and DIY in your Google Ads does not work. Because until you
• 8:32
  get certified in it, you there's a whole lot of stuff that you
• 8:35
  don't know, and the only people making money on those ads is
• 8:38
  Google. And so you really need to hire somebody, if you're
• 8:42
  using any sort of platform, and you want to do advertising, hire
• 8:45
  somebody who specializes in that. So that they can set
• 8:49
  everything up correctly, monitor the traffic for you, and help
• 8:53
  you with tracking and make sure that you are getting the leads
• 8:56
  that you need. Those ads will get your they should get your
• 9:01
  phone ringing consistently. And what that does is requires a lot
• 9:05
  less work on your part. So you want to be asking the question
• 9:09
  when you are deploying your marketing strategies. What is
• 9:14
  the highest and best use of my time in this process? And who
• 9:18
  not how to do it, but who can I hire? who already knows how who
• 9:21
  can help me do it. Okay. So those three marketing strategies
• 9:26
  should help you to sort of smooth out your marketing
• 9:31
  efforts. Make sure you sit down and give his thought create a
• 9:34
  plan, develop a strategy, and then stick with that strategy
• 9:38
  for at least six months to make sure that you're allowing it
• 9:42
  time to work. Thank you for so much for being here.
• 9:46
  This concludes this episode of the wealthy woman lawyer
• 9:49
  podcast. I hope you have enjoyed it. If you had be sure to leave
• 9:53
  me a review if you're an Apple fan girl and Apple user for your
• 9:57
  podcast which most people listened to. It's easy Be, then
• 10:01
  be sure to leave me a review there. If you've got something
• 10:03
  out of this podcast or any of the wealthy woman lawyer
• 10:05
  podcast, I would so appreciate it. If you're looking for help
• 10:10
  in developing your marketing systems, you want to be sure to
• 10:14
  grab a copy of my book, and then reach out to me if you would
• 10:18
  like to join the wealthy woman lawyer League. That information
• 10:22
  is WWW dot wealthy woman lawyer.com/league. And in that
• 10:27
  program, we help you not only with your marketing, attracting
• 10:32
  those ideal clients, but we also help you with what comes after
• 10:37
  which is leveraging your resources and setting up those
• 10:39
  systems, hiring good people to help you so that you can begin
• 10:43
  to pull yourself out of the day to day of your law firm business
• 10:47
  and that does include marketing as well. So thanks so much again
• 10:51
  for being here. I'm Davina Frederick, and I appreciate each
• 10:55
  and every one of you