Balancing Short-Term & Long-Term Brand Building with Aine Long, Field Marketing Campaigns Lead EMEA at Sysdig

B2B Marketing: The Provocative Truth · Jul 20, 2022 · 44m

In today's episode of B2B Marketing: The Provocative Truth, Aine Long talks to Richard and Benedict about how B2B marketers can balance short-term lead generation versus long-term brand building.

Developing an effective marketing plan is one of the most vital things B2B marketers can do to ensure the success and growth of their organisations. But should you focus more on a short-term or a long-term marketing strategy?

Aine Long recently joined Sysdig as the Marketing Campaigns Lead - EMEA Field, and she has significant experience as a marketer in the technology industry. Her previous…