Target Audience

The Blueprint with Mike Prewett · Aug 13, 2026 · 8m

Mike leads a discussion on defining a target audience for real estate business growth. They emphasize the need to move beyond relying on the sphere of influence and referrals, as they are insufficient for consistent business. They advise against broad, ambitious target audiences that are difficult to reach and manage. Instead, they suggest a more narrowly defined audience that is more manageable and achievable. They encourage the audience to focus on four to six key activities daily to establish themselves as experts in their target market. Mike offers to assist in this process, highlighting…