Mastering Retail Media Networks: Strategies for E-commerce Advertising Success | Mirakl Summit

Omni Talk Retail · Jun 14, 2024 · 8m

In this exclusive interview recorded live from the Mirakl Summit in NYC, Molly Hop, EVP Market at Havas Media Network, shares her expertise on navigating the world of retail media networks and e-commerce advertising. Discover key strategies for optimizing your paid media spend, leveraging first-party data, and enhancing customer experience across retail marketplaces.

Learn how to strike the right balance between endemic and non-endemic advertising, align your KPIs, and drive incremental growth for your brand. Molly emphasizes the importance of agency partnerships and finding the sweet spot…