Latest / OneLegUpAlex Media / A Recap of OneLegUpAlex At CommerceNext 2025 Growth Show 6-27-25

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A Recap of OneLegUpAlex At CommerceNext 2025 Growth Show 6-27-25 · OneLegUpAlex Media

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  Speaker 1: Here's your host, Alex Garrett. All right, so if you remember,
• 0:05
  Speaker 1: I had a busy week this week from Fanatics Fest
• 0:09
  Speaker 1: going into Commerce Next Growth show, and I'm going to
• 0:13
  Speaker 1: get to loading up with some of the Fanatics first
• 0:17
  Speaker 1: audio I got, but I want to just put a
• 0:20
  Speaker 1: recap on Commerce Next since it's fresh on my brain.
• 0:24
  Speaker 1: And here are the various interviews I got to do
• 0:27
  Speaker 1: in the three days that we were at Commerce Next.
• 0:33
  Speaker 1: All right, Well at Commerce Next Day too.
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  Speaker 2: I'm here with a group that's in the ADA space
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  Speaker 2: for sure with web accessibility.
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  Speaker 1: Accessively ac CESSIP and I'm going to Natasha, So now
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  Speaker 1: i'll excessive me.
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  Speaker 2: Thanks for joining the podcast, Thanks for having me.
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  Speaker 1: So when I saw ADA, I immediately jumped at the
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  Speaker 1: opportunity to come out and talk to you guys. How
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  Speaker 1: are you helping those disabilities make the web more accessible
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  Speaker 1: for this?
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  Speaker 2: Yeah?
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  Speaker 3: Absolutely.
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  Speaker 4: I mean one thing is like web access the ability
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  Speaker 4: is such a big space.
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  Speaker 1: It's also more.
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  Speaker 4: Important than the average person things right, Like everybody now
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  Speaker 4: needs to access the webinaring websites and the Internet.
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  Speaker 3: So much of our lives are now on the.
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  Speaker 4: Internet, whether it's shopping, whether it's just setting up an
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  Speaker 4: appointment online for your doctor or even getting a license online.
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  Speaker 4: Everything is online now and everybody needs to be able
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  Speaker 4: to access and that's what our key mission. And excessively
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  Speaker 4: we have technology and that allows websites to.
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  Speaker 1: Any statistics that you guys saw were so alarming that
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  Speaker 1: this had to be done.
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  Speaker 4: I think it's just alarming how many websites are not accessible.
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  Speaker 4: There's so much work still to be done. Ninety seven
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  Speaker 4: percent of all websites are not accessible currently.
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  Speaker 1: Eighty eight hearing and also a visual right.
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  Speaker 4: It includes visual and includes members of the community who
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  Speaker 4: are PROD seizures, and includes ADHD, includes so many things
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  Speaker 4: that are people might not think of.
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  Speaker 3: Living of this filities.
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  Speaker 1: All right, well, I'm going to connect it with the
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  Speaker 1: Viscardi Center because that's a place for people disabilities.
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  Speaker 2: They're also in the liver Accessibility.
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  Speaker 1: To make a larger here, so that would be great.
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  Speaker 1: Interestingly enough, sinhas a colleague came over and said, oh, well,
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  Speaker 1: we do work with the Viscardi Center. So in fact,
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  Speaker 1: Accessive me and Viscardi are partnered. Take a listen.
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  Speaker 2: All right, I'm here with Superior Dan and this is
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  Speaker 2: amazing because you are connected to the Viscardi Center.
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  Speaker 1: Through excessity for the operation of the Commerce Next Confidence.
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  Speaker 3: I mean, so I love working with the Viscardi Center.
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  Speaker 5: We're big fans of Mike Peparra and the team there
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  Speaker 5: and all that you're doing. We came to the Commerce
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  Speaker 5: Next conference because e commerce brands are really the main
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  Speaker 5: target of the ADAH compliance slaw suits, and we want
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  Speaker 5: to make sure that they need to know.
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  Speaker 3: That websites should be accessible, so that they should reach
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  Speaker 3: all the customers that they can, and that they could improve.
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  Speaker 5: Their brand reputation, brand loyalty and optimize their website.
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  Speaker 3: Aquestions possible.
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  Speaker 1: Now let me ask you about the stats. Is their
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  Speaker 1: stats saying how many websites are not accessible? That's alarmed development, Yeah.
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  Speaker 5: I think one should be alarmed that only four percent
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  Speaker 5: of websites are accessive.
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  Speaker 1: That I did not know.
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  Speaker 3: So that's kind of that I.
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  Speaker 5: Did not know. Yeah, you would think that now in
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  Speaker 5: twenty twenty five there would be more awareness and more
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  Speaker 5: of an effort, But websites are being built every day
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  Speaker 5: and there isn't enough education around web as visibility. This
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  Speaker 5: is actually where it's GUARDI Center's doing amazing work and.
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  Speaker 1: They're going I mean we're building in Albertson, but they
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  Speaker 1: are national at this point international I would.
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  Speaker 5: Say was yes, Well, they've definitely done a really good
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  Speaker 5: job and they're working with a.
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  Speaker 3: Lot of different partners. I think that one of the
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  Speaker 3: big things is people are building.
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  Speaker 5: Websites and they don't know how to do it on
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  Speaker 5: their own, or they don't know how to do accessibility
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  Speaker 5: on their own.
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  Speaker 3: So I can even give myself it as an example.
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  Speaker 5: Before I came to work at Eccessity, I was managing
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  Speaker 5: a website for a nonprofita.
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  Speaker 3: I was dragging and dropping headers all over the place.
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  Speaker 3: None of my pictures had alt texts.
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  Speaker 5: Every single button seids click here, but it was nondescriptive
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  Speaker 5: where you were clicking.
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  Speaker 1: So the audio portion of it too, is what you're saying.
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  Speaker 5: It was the least accessible website of all time, and
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  Speaker 5: gladly they've changed that.
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  Speaker 3: But since coming takes to be I've learned so much
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  Speaker 3: about what it takes to make a webdates.
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  Speaker 1: Is that what dream to accessibly? Because you realize how
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  Speaker 1: inaccessible I really wanted to work on.
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  Speaker 5: A tech that I felt was impoctable, and everyone's online,
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  Speaker 5: we might as well make it work for you.
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  Speaker 1: Now, are you in classrooms across the country as well
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  Speaker 1: or what's your corto?
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  Speaker 5: Necessarily in classrooms, but I did do a session recently
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  Speaker 5: with a group of students who just graduated a class
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  Speaker 5: about web accessibility hopefully became a sea packer inside, which
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  Speaker 5: is awesome, And we did a class for them on
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  Speaker 5: how to build their resume and how to promote themselves
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  Speaker 5: on LinkedIn so that they can find jobs in the
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  Speaker 5: web accessibility space.
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  Speaker 1: Now this might be a little different, but accessibility to
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  Speaker 1: the Internet. Are you guys working on that as well
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  Speaker 1: to make sure more people do have the Internet? Or
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  Speaker 1: is that a different feel?
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  Speaker 5: Oh?
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  Speaker 3: I wish we were. I think that is such a
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  Speaker 3: full and important space to be in. We haven't gotten
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  Speaker 3: there quite yet, but I think.
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  Speaker 5: That having accessibility for rural locations, for places where there
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  Speaker 5: isn't access is really important.
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  Speaker 1: You find accessible on a lot of podcasts or are
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  Speaker 1: we breaking ground.
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  Speaker 6: Here with this? I hope so?
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  Speaker 3: I think we I don't seek that's great.
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  Speaker 1: Well, thanks so much for joining me today.
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  Speaker 3: Thank you is right? I know, swing in this geek
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  Speaker 3: well soap tell me about.
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  Speaker 1: The artwork that we just saw on my Instagram. Alex
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  Speaker 1: f One the artwork.
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  Speaker 3: Is live painting for people.
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  Speaker 2: Yes, yeah, we're doing for pet three D realistic.
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  Speaker 7: Uh you know, I'm old school and.
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  Speaker 3: I'm three D that's my background.
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  Speaker 2: So we're just giving people some color, nice, a little
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  Speaker 2: bit of creativity so they can forget. Maybe this is
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  Speaker 2: your first commerce next, have you been doing this before?
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  Speaker 5: You know, I've been.
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  Speaker 8: I've actually been to uh looking before.
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  Speaker 3: A few months ago we were airbrushing dish and the
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  Speaker 3: same thing.
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  Speaker 1: It was like a conference for lawyers and dude, they
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  Speaker 1: were just.
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  Speaker 2: Stop just watching those bags getting paints waits one after
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  Speaker 2: the other.
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  Speaker 9: We just don't want to go like everyone guys maybe
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  Speaker 9: I don't know scare by AI, Like, let's just forget
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  Speaker 9: about this.
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  Speaker 3: Selection man, So everyone got so much so much.
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  Speaker 5: Second.
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  Speaker 2: Yeah, and it's as famous on the fall.
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  Speaker 4: Right is that right?
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  Speaker 3: Yeah, that's going to be a neighborhood famous.
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  Speaker 1: Very cool.
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  Speaker 2: Well, congratulate fromout the Cordial Bordega pop up.
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  Speaker 1: And I guess you're.
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  Speaker 2: Part of Cordial today, right, Yes, I am.
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  Speaker 9: Yeah.
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  Speaker 3: You should definitely feed the final piece at the end.
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  Speaker 4: It's going to take me.
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  Speaker 2: A few hours to finish.
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  Speaker 3: Tomorrow would be finished. I'll be at my other job tomorrow.
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  Speaker 1: I go by and see this tomorrow. So we got
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  Speaker 1: a final picture making fee on tomorrow.
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  Speaker 2: One of the biggest groups that have won leg up
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  Speaker 2: at this event with the Mural and all that fun
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  Speaker 2: stuff is Cordial. So I want to get to know
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  Speaker 2: more about be Cordial here at the twenty twelve Commerce
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  Speaker 2: Next conference. I've got Christie Parris with me, Christie Wichural
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  Speaker 2: with Cordial.
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  Speaker 3: Yeah.
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  Speaker 7: I'm our senior director of Client Partnership, So I oversee
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  Speaker 7: bringing other new clients into the building and making them
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  Speaker 7: comfortable and having agree integration experience and making sure that
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  Speaker 7: the services can bring really help them move their herds forward.
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  Speaker 1: On the top and tell me about what brings you
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  Speaker 1: to Commerce Next.
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  Speaker 3: Yeah, So I'm sticks.
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  Speaker 7: To such a great conference for us because we have
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  Speaker 7: a lot of retail presence, very much here to work retail,
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  Speaker 7: and this is a place where all the retailers come
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  Speaker 7: to shop for new technology and understand the new great
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  Speaker 7: things that vendors like Cordial can do in the areas
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  Speaker 7: of AI, prualization and outbound messaging.
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  Speaker 1: I've asked about the mural, whose idea was that the step.
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  Speaker 7: She's our meeting planner and we wanted to really hit
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  Speaker 7: the vibe of New York City as well as the
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  Speaker 7: Cordial vibe. We're a relatively casual San Diego based company
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  Speaker 7: and we like to be a little edgy but also
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  Speaker 7: very fun.
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  Speaker 1: Ordeal to me seems like a gentle you know, but
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  Speaker 1: it is very friendly vibe.
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  Speaker 3: I guess right, exactly.
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  Speaker 1: Yeah, Well, Christie, where can we find out more about Cordial?
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  Speaker 7: Yeah, go to Cordial dot com or follow us on
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  Speaker 7: LinkedIn and learn a little bit more about what the
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  Speaker 7: company does.
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  Speaker 1: Very cool.
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  Speaker 2: Thanks for joining me today.
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  Speaker 8: And to round out Commerce Next.
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  Speaker 1: On day three, I stopped into the main stage for
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  Speaker 1: Commerce Next where Kim Rollman, a foot Locker the chief
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  Speaker 1: customer's officer, was talking about how foot Locker is staying
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  Speaker 1: relevant and continuing to ignite the sneaker culture.
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  Speaker 8: Footlocker is always really helps this way with a young
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  Speaker 8: diverse consumer. You know, the vast majority of our customers
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  Speaker 8: or under the.
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  Speaker 6: Age of thirty four teams are the fastest for an
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  Speaker 6: age group within our portfolio, and so it's been really
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  Speaker 6: important that we have been tapped into youth culture for
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  Speaker 6: a long time and what we're seeing.
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  Speaker 9: Any insights from gen Z in particular, is you know,
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  Speaker 9: they're a little bit worn out by the hype culture
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  Speaker 9: around sneakers and this idea of just accumulating more and
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  Speaker 9: more stuff just to like put it on a wall
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  Speaker 9: and take a picture, right, like, how about you actually
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  Speaker 9: wear the sneakers that you buy, right?
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  Speaker 8: And where we're seeing them connect into speaker.
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  Speaker 9: Culture more and more is this idea of self expression,
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  Speaker 9: this individuality that they can and try on different looks
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  Speaker 9: and explore different personas through the lens of sinkers. And
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  Speaker 9: so that's something we're really trying to celebrate and lean
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  Speaker 9: into because it is organic for gen Z, but it's
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  Speaker 9: a bit of a.
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  Speaker 8: Shift maybe from prior generations.
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  Speaker 1: And so to hear foot Lockers staying relevant like this
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  Speaker 1: as I remember it as a nineties staple, it's pretty
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  Speaker 1: awesome than in twenty twenty five they are leaning into,
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  Speaker 1: as she was saying, the youth culture and the sneaker
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  Speaker 1: culture and doing their best to have one leg up
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  Speaker 1: in that space. And it was so awesome to get
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  Speaker 1: to see foot Locker at Commerce Next, And it was
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  Speaker 1: an honor to be a member of the media at
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  Speaker 1: Commerce Next twenty twenty five. And maybe, just maybe we'll
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  Speaker 1: see you there in Commerce Next Growth Show twenty twenty
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  Speaker 1: six and spend more time there with you. And the
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  Speaker 1: other part that was really awesome to me is Cousins
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  Speaker 1: Commerce an e commerce to put this brand one leg
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  Speaker 1: up with Alex Garrett one leg up out there meant
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  Speaker 1: a lot as well. So thanks to Commerce Next for
• 10:10
  Speaker 1: having one leg up with Alex Garrett there and guess
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  Speaker 1: what if all things work out, we'll see you there
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  Speaker 1: next year at the twenty twenty six Commerce Next Approach Show.
• 10:21
  Speaker 8: More info in the link below