Cristelle Blanchard: Smarter Social Media for Real Estate
In this episode, we sit down with Cristelle Blanchard, Social Media Manager and Marketing Coordinator for Bayleys Auckland, to discuss how agents can use social media more effectively - without overcomplicating it.
Cristelle shares why clarity, consistency and authenticity outperform volume and perfection, how storytelling and video build long-term trust, and how ads can be used strategically to scale what’s already working.
The skinny
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