Latest / The Property Entrepreneurs Podcast with Alasdair Cunningham / The Silent Follower Who Bought a Deal After Months of Watching

Transcript

The Silent Follower Who Bought a Deal After Months of Watching · The Property Entrepreneurs Podcast with Alasdair Cunningham

• 0:03
  SPEAKER_00: Welcome to the Prophet Entrepreneur Podcast.
• 0:06
  SPEAKER_00: My name is Alex Cunningham over 625 photos under my panel and 700 reviews.
• 0:11
  SPEAKER_00: I can assure you you're in the right place.
• 0:13
  SPEAKER_00: Now, if you're looking to build a property business, we're gonna be coming to you every single day at 7am with strategies, insights, and techniques that work today.
• 0:21
  SPEAKER_00: Make sure you're following us.
• 0:22
  SPEAKER_00: We're on Spotify, Apple Podcasts, and Audible.
• 0:25
  SPEAKER_00: Let's crack on and let's build your business.
• 0:35
  SPEAKER_00: Hey, good morning.
• 0:36
  SPEAKER_00: This is Property Entrepreneurs Podcast.
• 0:37
  SPEAKER_00: My name's Alistair Cunningham, and in today's show, I'm going to talk about the power of social media and why it's important for growing your business, even though you might not have that many followers, and even though you feel like it's absolutely painful having to con uh create content and post it on a daily basis.
• 0:55
  SPEAKER_00: I want to tell you a genuine, real story of why you should all be doing something on social media.
• 1:02
  SPEAKER_00: Listen, just because you didn't get a follow, or just because you posted something and it got one like by your grandmother or your best friend, it doesn't mean you shouldn't do it.
• 1:11
  SPEAKER_00: It doesn't mean it's worthless task.
• 1:15
  SPEAKER_00: What it means is the people that might want to buy from you might not just be active with you right now, okay?
• 1:21
  SPEAKER_00: I've got countless examples of times when I've posted online and you know you've got very little interaction, hardly anybody's seen it.
• 1:29
  SPEAKER_00: You might get half a dozen likes or whatever.
• 1:32
  SPEAKER_00: Um, but then six months down the down the line, a a new client refers back to that.
• 1:39
  SPEAKER_00: Like I got an email the other day from somebody who has been watching me on social media for months, but they've not actually ever interacted with my social media account.
• 1:52
  SPEAKER_00: They've never liked anything, they've never sent me any messages, but they've been watching me for absolutely months.
• 1:57
  SPEAKER_00: And you know, that client ended up coming on and buying a deal from me and made us around£5,000.
• 2:03
  SPEAKER_00: What they liked uh the most was my honesty, my transparency, and my no bullshit approach to doing things.
• 2:11
  SPEAKER_00: Now remember, social media is about demonstrating what you do, not just talking about what you do.
• 2:17
  SPEAKER_00: So get out there, show people what you do.
• 2:19
  SPEAKER_00: You don't need to be super polished either.
• 2:22
  SPEAKER_00: Like the raw is better than anything.
• 2:25
  SPEAKER_00: So go raw.
• 2:26
  SPEAKER_00: Like, don't worry about it, like seriously, like you know, like honestly, like just raw dog that motherfucker, right?
• 2:34
  SPEAKER_00: Go raw.
• 2:36
  SPEAKER_00: And I I laugh and joke about it, but I'm just saying, like, don't worry about fancy editing, don't worry about super preparation, don't worry about your hair being perfect, don't worry about any of that.
• 2:48
  SPEAKER_00: Get your phone out, talk about what you're doing, post it, write a caption, and do it again, and do it again, and do it again.
• 2:58
  SPEAKER_00: So a really interesting video with Gary V uh a couple of days ago, and he was talking to uh an audience, and there was somebody in the audience said, Oh, social media's pointless, don't get any interaction.
• 3:09
  SPEAKER_00: And he said to the guy, okay, so how many how many social media posts are you doing on a on a daily basis?
• 3:14
  SPEAKER_00: And he said, Oh, I'll do one every now and again.
• 3:16
  SPEAKER_00: And Gary V said, Well, I do 900 pieces a day and I'm still a speck of dust.
• 3:21
  SPEAKER_00: The reality is this, right?
• 3:24
  SPEAKER_00: Whatever you're doing, I guarantee you're not doing enough.
• 3:26
  SPEAKER_00: So if you're doing one piece, do two piece, if you're doing three piece, do four piece.
• 3:30
  SPEAKER_00: Like just do more, okay?
• 3:32
  SPEAKER_00: That's all I'm getting at.
• 3:33
  SPEAKER_00: Now, there's ways to systemise it, there's ways to make it easier, and like there's absolutely ways to make um make this happen, okay?
• 3:44
  SPEAKER_00: Um so here's the thing, right?
• 3:47
  SPEAKER_00: Just get on with something and just do it.
• 3:50
  SPEAKER_00: It's that simple, right?
• 3:51
  SPEAKER_00: It's really, really that simple.
• 3:53
  SPEAKER_00: Find a way to systemize it, right?
• 3:54
  SPEAKER_00: So, what I would do, use AI, create a 60-day social media plan, okay?
• 4:00
  SPEAKER_00: You can use Cloud Pro and various other AI tools to schedule it for you.
• 4:04
  SPEAKER_00: You can use various AI tools to write the captions and write the content.
• 4:08
  SPEAKER_00: You can use various AI tools to create the images, create the thumbnails.
• 4:13
  SPEAKER_00: Literally, you could spend one hour a week creating the content for a whole week and it's done.
• 4:20
  SPEAKER_00: And I talked earlier about a gentleman who'd been watching me for social media um for months and never actually interacted.
• 4:27
  SPEAKER_00: He bought a deal of me, paid me, I think it was five grand, right?
• 4:31
  SPEAKER_00: Five grand for somebody for posting videos.
• 4:34
  SPEAKER_00: That's how he found me.
• 4:35
  SPEAKER_00: By saw he saw a video of me going through a property that'd been burnt out.
• 4:39
  SPEAKER_00: And then I've got another example of a client of mine who was posting for about a year and a half, and she said the same thing, Alistair, it's pointless.
• 4:47
  SPEAKER_00: Nobody likes anything, nobody interactions, uh, nobody does anything, nobody buys anything.
• 4:51
  SPEAKER_00: It's just a pointless exercise.
• 4:53
  SPEAKER_00: And then, you know, she came back to me and she goes, Yeah, Alistair, you were right.
• 4:56
  SPEAKER_00: I had a I had a client reach out to me.
• 4:59
  SPEAKER_00: Um, these they've been watching my social media for about a year, saw all the rent-to-rents I'd set up, and said, Look, I'd love to get a rent-to-rent like that.
• 5:06
  SPEAKER_00: I've been seeing the ones you do on social media.
• 5:08
  SPEAKER_00: So therefore, it is worthwhile doing.
• 5:10
  SPEAKER_00: Now, what I'd suggest you do, have a very clean social media account.
• 5:16
  SPEAKER_00: So nice headshot, nice bio, nice description of who it is you help and what it is you serve, and then just create some videos, create some statics, create some valuable content that actually helps people, that genuinely helps people.
• 5:30
  SPEAKER_00: So if you're doing property in Hull, talk about Hull.
• 5:34
  SPEAKER_00: Talk about why Hull's a great property investment area, talk about the problems in Hull, talk about the areas to avoid in Hull.
• 5:39
  SPEAKER_00: Demonstrate you actually are a suitable person to be working in Hull.
• 5:45
  SPEAKER_00: And, you know, it's amazing how many people will come your way.
• 5:48
  SPEAKER_00: It really, really is, okay?
• 5:49
  SPEAKER_00: It really, really is.
• 5:51
  SPEAKER_00: And, you know, one of the things I talk about is when you start in a property business, you've got to identify your area and your strategy, and then you've got to become a key person of influence in that area.
• 6:00
  SPEAKER_00: So when I started, I started out in Hull.
• 6:02
  SPEAKER_00: I was doing property investments in Hull for HMOs.
• 6:05
  SPEAKER_00: I was doing social media all around Hull, all around, you know, the properties that worked in Hull, the ones that didn't work in Hull, the go-to areas, the areas that didn't work.
• 6:15
  SPEAKER_00: Um, and it was all based around that part of the country, Hull property investments.
• 6:20
  SPEAKER_00: And and very soon you start to get a bit of a name for yourself, and very soon you start to become a key person of influence for that particular strategy in that particular area, okay.
• 6:28
  SPEAKER_00: Use social media to your advantage.
• 6:31
  SPEAKER_00: Now choose one channel and stick to it.
• 6:33
  SPEAKER_00: You don't have to be on all channels, but I would potentially I think Instagram is absolutely the best.
• 6:40
  SPEAKER_00: Uh I don't really follow much on Facebook, I don't really follow much on LinkedIn.
• 6:45
  SPEAKER_00: Most of my stuff's on Instagram, okay?
• 6:46
  SPEAKER_00: So I would definitely be um building out your social media on Instagram, okay?
• 6:50
  SPEAKER_00: So look, I want you to build a bridge and get over it.
• 6:54
  SPEAKER_00: Whatever fear you've got of doing social media right now, get over it.
• 6:58
  SPEAKER_00: Because we are in 2026.
• 7:00
  SPEAKER_00: If you're not on social media, you are a nobody when it comes to building a business that requires customers to see and know who you are.
• 7:08
  SPEAKER_00: It's as simple as that.
• 7:09
  SPEAKER_00: So if you want to build a business, it goes hand in hand with building social media.
• 7:12
  SPEAKER_00: You've got two choices.
• 7:14
  SPEAKER_00: You can either continue to worry about it and be nervous about it or get anxious about it because your friends might see you, or you can build a bridge, get over it, create a plan, make it happen.
• 7:23
  SPEAKER_00: You decide.
• 7:24
  SPEAKER_00: Okay?
• 7:24
  SPEAKER_00: You decide.
• 7:26
  SPEAKER_00: I made a decision to build social media.
• 7:28
  SPEAKER_00: I've got 16 or 17,000 followers now.
• 7:31
  SPEAKER_00: My interaction level is not ridiculously high, but my social media probably makes me 10 to 15,000 pounds a month through people that see me, know what I do, and then decide they want to come and work with me.
• 7:41
  SPEAKER_00: Okay?
• 7:42
  SPEAKER_00: Short podcast today.
• 7:44
  SPEAKER_00: I'll see you tomorrow.
• 7:45
  SPEAKER_00: Go and build that social media.
• 7:52
  SPEAKER_00: That's it for today, folks.
• 7:53
  SPEAKER_00: Thanks for tuning in to the Product Entrepreneurs podcast.
• 7:56
  SPEAKER_00: Hope you got massive value from today's show.
• 7:58
  SPEAKER_00: Share it with a friend, make sure you're liking it, make sure you're following it so you get the notifications the next time the show comes out.
• 8:04
  SPEAKER_00: It's 7am tomorrow morning.
• 8:05
  SPEAKER_00: Also, jump over onto Instagram and Facebook, drop us a comment, let us know what you thought of today's show.
• 8:10
  SPEAKER_00: Head over to AlistairPenningham.com for the main website to get free resources, free training, and keep up to date with what's going on in our world.
• 8:18
  SPEAKER_00: Remember, property is all about building systems.
• 8:21
  SPEAKER_00: Create the system, create the success.
• 8:23
  SPEAKER_00: I'll see you tomorrow morning at 7am, nice and sharp.
• 8:25
  SPEAKER_00: Now go out and make your business a success.