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How Brands Use AI to Personalize Email Marketing in 2026
In episode 110 of Marketing Made Simple, Lucas and Luna dive deep into the new wave of AI-driven email personalization. They explore how brands are moving beyond simple name tags and purchase history to leverage generative AI for subject lines, body copy, and send-time optimization. The hosts break down a real case: how the clothing brand Stitch Fix uses AI to craft individualized email narratives that adapt to customer behavior in real time. They also discuss the ethics of hyper-personalization, including the fine line between helpful and creepy. Lucas shares specific data on open rates and…
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