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Scott Desgrosseilliers on AI Rewriting Attribution: Are Marketers Ready? (#021)
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AI is changing how customers discover brands - and making marketing attribution far more complex.
In this episode of The Super CMO Show, Swami speaks with Scott Desgrosseilliers, Founder and CEO of @wickedreports about the rise of the AI dark funnel, the shift from SEO to GEO, and why marketers need to make their websites AI-ready.
They explore how brands can earn visibility in AI-led conversations, use structured content and proprietary expertise, rethink first-touch attribution, and make better budget decisions when clicks no longer tell the full story…
The skinny
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