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Toyota GM vs Jeep GM: Why Your Dealer's Online Price Isn't Real (with Adrian Burone)

Why does the price you saw online change once you get to the dealership? I run a Chrysler Dodge Jeep Ram store, and my friend Adrian Burone is a Toyota general manager. We walked a golf-course path at sunrise and compared how both sides price cars.

We get into the $2,000 add-on package some buyers find after driving out of town for a $500 better deal, the trade-in and residency fine print behind some online prices, Toyota's MAP rule on advertised prices, what a $90-a-month Tacoma lease with $13,000 down really costs, why he says 5 or 6 of the top 10 resale-value vehicles on Edmunds are…

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