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PodChats for FutureCIO: Improving CRM's value in customer engagement
In a Forrester survey of 250 IT and marketing professionals, CRM or customer relationship management topped (63%) the list of technologies used by marketing. Customer Data Platforms (57%) and Web Analytics (55%) round out the top three.
It is interesting to note that in the same survey, 83% of business leaders admit their MarTech platforms don't work very well together and that 73.5% of CMOs in the survey admit to their company lacking a strong culture of data-driven decision-making.
In the post-pandemic digital economy, what is the value of CRM and how will the solution evolve as other…
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