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Latest / Humans of Growth: Stories & Strategies Behind Business Growth & Business Development

Beyond the Guesswork: Building Marketing Strategy on Trust + Data

Most CEOs don’t have a marketing strategy problem. They have a decision-making problem.

In this episode of Humans of Growth, Aly Hathcock sits down with Darren Magarro — CEO of The DSM Group — to break down why so many leaders still “throw spaghetti at the wall,” why intuition alone isn’t enough, and how data, trust, and transparency transform the way companies grow.

If you’re a CEO, founder, agency leader, or anyone responsible for making marketing decisions, this conversation will give you a clearer lens for diagnosing what’s working, what’s not, and what to do next.

In this episode, we…

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