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Transcript

Email-First, Life-First: How to Sustain Sales During a Slow Season Without Burnout · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Today
• 0:00
  we're
• 0:00
  going
• 0:00
  to
• 0:00
  have
• 0:01
  a
• 0:01
  real
• 0:01
  conversation
• 0:02
  about
• 0:02
  something
• 0:03
  that
• 0:03
  I
• 0:03
  feel
• 0:03
  like
• 0:03
  a
• 0:03
  lot
• 0:04
  of
• 0:04
  business
• 0:04
  owners
• 0:05
  are
• 0:05
  feeling
• 0:06
  and
• 0:06
  maybe
• 0:07
  don't
• 0:07
  necessarily
• 0:08
  know
• 0:08
  how
• 0:09
  to
• 0:09
  shift
• 0:10
  or
• 0:10
  pivot
• 0:11
  in
• 0:11
  a
• 0:11
  time
• 0:11
  where
• 0:12
  things
• 0:13
  just
• 0:13
  feel
• 0:14
  slow.
• 0:15
  Typically
• 0:15
  in
• 0:16
  the
• 0:16
  summer,
• 0:16
  a
• 0:17
  lot
• 0:17
  of
• 0:17
  my
• 0:17
  clients
• 0:18
  pull
• 0:18
  back
• 0:18
  on
• 0:18
  their
• 0:19
  businesses.
• 0:19
  They
• 0:20
  are
• 0:20
  relaxing
• 0:21
  with
• 0:22
  their
• 0:22
  kids,
• 0:22
  they're
• 0:23
  enjoying
• 0:23
  their
• 0:24
  life.
• 0:25
  I
• 0:25
  support
• 0:25
  a
• 0:25
  lot
• 0:26
  of
• 0:26
  businesses
• 0:26
  who
• 0:27
  are
• 0:27
  considered
• 0:28
  life
• 0:28
  first
• 0:28
  businesses.
• 0:29
  But
• 0:29
  that's
• 0:29
  not
• 0:30
  to
• 0:30
  say
• 0:30
  that
• 0:30
  they
• 0:30
  aren't
• 0:31
  generating
• 0:32
  consistent
• 0:33
  sales
• 0:33
  in
• 0:33
  the
• 0:34
  summer.
• 0:34
  And
• 0:34
  there
• 0:34
  are
• 0:34
  ways
• 0:35
  that
• 0:35
  we
• 0:35
  do
• 0:35
  this
• 0:36
  in
• 0:36
  using
• 0:37
  their
• 0:37
  email
• 0:37
  list
• 0:38
  to
• 0:39
  really
• 0:40
  make
• 0:40
  their
• 0:40
  business
• 0:41
  still
• 0:41
  impactful
• 0:42
  while
• 0:42
  they're
• 0:42
  out
• 0:43
  and
• 0:43
  enjoying
• 0:44
  their
• 0:44
  lives.
• 0:45
  So
• 0:45
  welcome
• 0:46
  back
• 0:46
  to
• 0:47
  the
• 0:47
  Deeply
• 0:48
  Rooted
• 0:48
  Business
• 0:49
  Podcast.
• 0:49
  I'm
• 0:50
  here
• 0:50
  doing
• 0:50
  a
• 0:50
  solo
• 0:51
  episode.
• 0:52
  I'm
• 0:52
  Rachel,
• 0:53
  your
• 0:53
  email
• 0:53
  marketing
• 0:55
  strategist,
• 0:55
  guru,
• 0:56
  architect,
• 0:57
  and
• 0:57
  today
• 0:57
  we're
• 0:57
  going
• 0:57
  to
• 0:57
  be
• 0:57
  talking
• 0:58
  about
• 0:58
  my
• 0:58
  Absolute
• 0:59
  Zone
• 1:00
  genius
• 1:00
  email
• 1:01
  marketing.
• 1:02
  So
• 1:02
  a
• 1:03
  lot
• 1:03
  of
• 1:03
  people
• 1:03
  are
• 1:03
  seeing
• 1:04
  right
• 1:04
  now
• 1:04
  there's
• 1:05
  a
• 1:05
  big
• 1:05
  pullback
• 1:06
  in
• 1:06
  budget,
• 1:07
  there's
• 1:07
  a
• 1:07
  lot
• 1:07
  less
• 1:08
  engagement,
• 1:09
  fewer
• 1:09
  inquiries,
• 1:10
  things
• 1:10
  along
• 1:11
  those
• 1:11
  ends,
• 1:12
  and
• 1:12
  ultimately
• 1:13
  there's
• 1:13
  a
• 1:13
  lot
• 1:13
  more
• 1:13
  hesitation
• 1:14
  from
• 1:14
  buyers
• 1:15
  just
• 1:15
  because
• 1:15
  of
• 1:16
  how
• 1:16
  things
• 1:16
  are
• 1:16
  shifting
• 1:17
  in
• 1:17
  the
• 1:17
  way
• 1:17
  the
• 1:18
  world
• 1:18
  is
• 1:18
  right
• 1:18
  now.
• 1:19
  But
• 1:20
  when
• 1:20
  it
• 1:20
  comes
• 1:21
  to
• 1:22
  your
• 1:22
  business,
• 1:23
  what
• 1:23
  the
• 1:23
  thing
• 1:23
  is,
• 1:24
  what
• 1:24
  we
• 1:24
  don't
• 1:24
  want
• 1:25
  to
• 1:25
  do,
• 1:25
  the
• 1:26
  answer
• 1:26
  to
• 1:26
  these
• 1:27
  slowdowns,
• 1:27
  the
• 1:28
  answer
• 1:28
  to
• 1:28
  this
• 1:28
  like
• 1:29
  shift
• 1:30
  in
• 1:30
  customer
• 1:31
  engagement,
• 1:32
  is
• 1:32
  not
• 1:32
  to
• 1:33
  panic
• 1:33
  post.
• 1:33
  It's
• 1:34
  not
• 1:34
  to
• 1:34
  throw
• 1:34
  together
• 1:35
  a
• 1:35
  new
• 1:35
  funnel
• 1:36
  and
• 1:36
  reintroduce
• 1:37
  something
• 1:38
  to
• 1:38
  your
• 1:38
  business
• 1:39
  or
• 1:39
  something
• 1:39
  to
• 1:39
  your
• 1:39
  audience
• 1:40
  so
• 1:40
  that
• 1:41
  maybe
• 1:41
  things
• 1:41
  can
• 1:41
  get
• 1:42
  shaken
• 1:42
  up
• 1:42
  a
• 1:42
  bit.
• 1:43
  That's
• 1:43
  not
• 1:44
  the
• 1:44
  goal.
• 1:45
  It's
• 1:45
  really
• 1:45
  important
• 1:46
  to
• 1:46
  come
• 1:46
  back
• 1:46
  to
• 1:47
  what's
• 1:47
  sustainable,
• 1:48
  how
• 1:48
  you
• 1:49
  want
• 1:49
  to
• 1:49
  really
• 1:49
  act
• 1:50
  intentional
• 1:51
  and
• 1:51
  look
• 1:51
  at
• 1:52
  what's
• 1:52
  actually
• 1:52
  going
• 1:52
  to
• 1:52
  support
• 1:53
  your
• 1:53
  business
• 1:54
  in
• 1:54
  these
• 1:55
  quiet
• 1:55
  times.
• 1:55
  It's
• 1:56
  the
• 1:56
  tried
• 1:56
  and
• 1:56
  true.
• 1:57
  It's
• 1:57
  the
• 1:58
  messages
• 1:59
  that
• 1:59
  we
• 1:59
  know
• 1:59
  convert.
• 2:00
  It's
• 2:00
  the
• 2:00
  things
• 2:00
  that
• 2:01
  have
• 2:01
  been
• 2:01
  validated
• 2:02
  and
• 2:03
  really
• 2:03
  double
• 2:04
  down
• 2:04
  on
• 2:04
  those
• 2:04
  elements
• 2:05
  so
• 2:05
  that
• 2:05
  we
• 2:06
  can
• 2:06
  enjoy
• 2:07
  our
• 2:07
  lives,
• 2:07
  right?
• 2:08
  Not
• 2:08
  be
• 2:09
  panicked
• 2:09
  and
• 2:09
  stressed
• 2:10
  when
• 2:11
  inquiries
• 2:11
  are
• 2:11
  slowing
• 2:12
  down
• 2:12
  and
• 2:13
  really
• 2:13
  focusing
• 2:14
  on
• 2:14
  that.
• 2:14
  So
• 2:14
  I
• 2:14
  want
• 2:15
  to
• 2:15
  talk
• 2:15
  today
• 2:15
  about
• 2:15
  the
• 2:16
  marketing
• 2:16
  shifts
• 2:17
  that
• 2:17
  I
• 2:17
  support
• 2:18
  my
• 2:18
  clients
• 2:18
  with
• 2:19
  so
• 2:19
  that
• 2:19
  they
• 2:19
  can
• 2:19
  have
• 2:19
  a
• 2:20
  life
• 2:20
  first
• 2:20
  businesses
• 2:22
  using
• 2:22
  an
• 2:22
  email
• 2:23
  first
• 2:24
  marketing
• 2:24
  ecosystem.
• 2:26
  So
• 2:26
  one
• 2:27
  of
• 2:27
  the
• 2:27
  things
• 2:27
  that
• 2:28
  is
• 2:28
  really
• 2:29
  important
• 2:29
  to
• 2:30
  know
• 2:30
  is
• 2:30
  that
• 2:30
  just
• 2:31
  because
• 2:32
  things
• 2:32
  are
• 2:32
  quiet
• 2:33
  in
• 2:33
  your
• 2:34
  audience
• 2:34
  and
• 2:35
  in
• 2:35
  the
• 2:35
  world
• 2:36
  and
• 2:36
  all
• 2:36
  of
• 2:36
  that
• 2:37
  doesn't
• 2:37
  mean
• 2:37
  that
• 2:38
  things
• 2:38
  in
• 2:38
  your
• 2:38
  business
• 2:38
  are
• 2:39
  not
• 2:39
  working.
• 2:39
  That
• 2:40
  is
• 2:40
  not
• 2:40
  a
• 2:40
  sign
• 2:41
  to
• 2:41
  say,
• 2:41
  burn
• 2:42
  everything
• 2:42
  down
• 2:43
  and
• 2:43
  then
• 2:44
  rebuild.
• 2:44
  And
• 2:44
  because
• 2:45
  you
• 2:45
  think
• 2:45
  it's
• 2:45
  not
• 2:45
  working,
• 2:46
  that's
• 2:46
  not
• 2:46
  the
• 2:46
  case.
• 2:47
  Buyer
• 2:47
  behavior
• 2:48
  changes
• 2:48
  all,
• 2:48
  all
• 2:48
  the
• 2:49
  Times.
• 2:50
  It's
• 2:50
  really
• 2:50
  important
• 2:50
  to
• 2:51
  understand
• 2:51
  that
• 2:51
  we
• 2:52
  are
• 2:52
  in
• 2:52
  a
• 2:52
  very
• 2:53
  trust
• 2:54
  based
• 2:54
  currency
• 2:56
  right
• 2:56
  now.
• 2:57
  So
• 2:57
  the
• 2:57
  thing
• 2:58
  that
• 2:58
  we
• 2:58
  need
• 2:58
  to
• 2:58
  focus
• 2:59
  on
• 2:59
  is
• 2:59
  building
• 3:00
  that
• 3:00
  trust.
• 3:01
  People
• 3:01
  are
• 3:02
  showing
• 3:02
  up
• 3:02
  to
• 3:03
  sales
• 3:03
  calls,
• 3:04
  having
• 3:04
  already
• 3:04
  done
• 3:05
  all
• 3:05
  of
• 3:05
  the
• 3:06
  research,
• 3:06
  having
• 3:06
  knowing
• 3:07
  exactly
• 3:07
  what
• 3:08
  they
• 3:08
  need,
• 3:08
  they're
• 3:09
  asking
• 3:09
  more
• 3:10
  questions,
• 3:10
  they're
• 3:10
  being
• 3:11
  way
• 3:11
  more
• 3:11
  thoughtful
• 3:12
  with
• 3:12
  where
• 3:12
  their
• 3:13
  spend
• 3:13
  is
• 3:13
  going
• 3:14
  as
• 3:14
  far
• 3:14
  as
• 3:14
  investments
• 3:15
  in
• 3:15
  their
• 3:15
  business.
• 3:16
  And
• 3:17
  what
• 3:17
  that
• 3:17
  means
• 3:17
  is
• 3:17
  that
• 3:17
  your
• 3:18
  marketing
• 3:18
  needs
• 3:18
  to
• 3:19
  be
• 3:19
  more
• 3:19
  thoughtful
• 3:20
  too.
• 3:21
  No
• 3:21
  more
• 3:21
  of
• 3:21
  this.
• 3:22
  Hit
• 3:22
  send
• 3:22
  on
• 3:23
  the
• 3:23
  entire
• 3:23
  email
• 3:24
  list
• 3:24
  and
• 3:24
  really
• 3:25
  hope
• 3:25
  that
• 3:25
  a
• 3:26
  few
• 3:26
  sales
• 3:26
  comes
• 3:27
  through.
• 3:27
  We
• 3:28
  really
• 3:28
  want
• 3:28
  to
• 3:28
  focus
• 3:28
  on
• 3:29
  like
• 3:29
  depth,
• 3:30
  which
• 3:30
  means
• 3:30
  segmentation,
• 3:31
  which
• 3:32
  means
• 3:32
  automations.
• 3:33
  It
• 3:33
  means
• 3:34
  targeted,
• 3:35
  relevant,
• 3:35
  positioned
• 3:36
  well
• 3:37
  marketing.
• 3:38
  And
• 3:39
  so
• 3:39
  really
• 3:39
  making
• 3:40
  sure
• 3:40
  that
• 3:40
  we're
• 3:40
  not
• 3:40
  just
• 3:41
  spraying
• 3:41
  and
• 3:41
  praying
• 3:42
  kind
• 3:42
  of
• 3:42
  thing
• 3:42
  and
• 3:43
  understand
• 3:44
  that
• 3:44
  it
• 3:44
  comes
• 3:45
  back
• 3:45
  to
• 3:45
  trust
• 3:46
  and
• 3:46
  understanding
• 3:47
  that
• 3:48
  how
• 3:48
  we
• 3:48
  are
• 3:48
  going
• 3:49
  to
• 3:49
  use
• 3:49
  our
• 3:49
  platforms
• 3:50
  and
• 3:51
  giving
• 3:51
  each
• 3:51
  platform
• 3:52
  a
• 3:52
  really
• 3:52
  specific
• 3:54
  purpose
• 3:54
  in
• 3:55
  this
• 3:55
  case
• 3:55
  is
• 3:56
  really
• 3:56
  important.
• 3:57
  So
• 3:57
  I've
• 3:57
  had
• 3:58
  a
• 3:58
  lot
• 3:58
  of
• 3:58
  clients
• 3:58
  that
• 3:59
  transitioned
• 3:59
  from
• 4:00
  having
• 4:00
  90%
• 4:01
  of
• 4:01
  lead
• 4:01
  generation
• 4:02
  in
• 4:02
  their
• 4:02
  social
• 4:03
  media
• 4:04
  to
• 4:04
  now
• 4:04
  having
• 4:05
  the
• 4:05
  majority
• 4:05
  of
• 4:06
  lead
• 4:06
  generation
• 4:07
  in
• 4:07
  their
• 4:08
  email
• 4:08
  list.
• 4:09
  So
• 4:09
  social
• 4:10
  media
• 4:10
  is
• 4:11
  really
• 4:11
  one
• 4:11
  of
• 4:11
  those
• 4:11
  areas
• 4:12
  that
• 4:12
  it
• 4:13
  can
• 4:13
  get
• 4:13
  you
• 4:13
  seen,
• 4:13
  it
• 4:14
  can
• 4:14
  convert
• 4:14
  well,
• 4:15
  but
• 4:15
  it
• 4:15
  really
• 4:15
  should
• 4:15
  not
• 4:16
  be
• 4:16
  your
• 4:16
  entire
• 4:17
  funnel.
• 4:18
  Social
• 4:18
  media
• 4:19
  should
• 4:19
  be
• 4:19
  where
• 4:19
  you
• 4:19
  are
• 4:20
  seen
• 4:20
  and
• 4:21
  your
• 4:21
  email
• 4:21
  list
• 4:21
  should
• 4:22
  be
• 4:22
  where
• 4:22
  you're
• 4:22
  converting
• 4:23
  and
• 4:24
  where
• 4:24
  you're
• 4:24
  retaining.
• 4:25
  And
• 4:25
  the
• 4:26
  experience
• 4:26
  that
• 4:27
  you're
• 4:27
  curating
• 4:27
  is
• 4:28
  there.
• 4:29
  So
• 4:29
  in
• 4:29
  slower
• 4:30
  seasons
• 4:31
  you're
• 4:31
  completely
• 4:32
  okay
• 4:32
  to
• 4:32
  go
• 4:32
  out
• 4:32
  and
• 4:33
  just
• 4:33
  get
• 4:33
  louder
• 4:34
  and
• 4:34
  can
• 4:34
  stay
• 4:34
  consistent
• 4:35
  on
• 4:35
  social
• 4:35
  media.
• 4:36
  But
• 4:36
  really
• 4:37
  the
• 4:37
  magic
• 4:38
  is
• 4:38
  going
• 4:38
  to
• 4:38
  happen
• 4:38
  in
• 4:39
  your
• 4:39
  email
• 4:39
  list.
• 4:40
  You
• 4:40
  should
• 4:40
  go
• 4:40
  deeper
• 4:41
  into
• 4:41
  your
• 4:42
  email
• 4:42
  list
• 4:42
  as
• 4:42
  well.
• 4:43
  So
• 4:44
  number
• 4:44
  one,
• 4:45
  what
• 4:45
  the
• 4:46
  shifts
• 4:46
  that
• 4:46
  I
• 4:46
  always
• 4:46
  make
• 4:47
  for
• 4:47
  my
• 4:47
  clients
• 4:48
  who
• 4:48
  are
• 4:48
  really
• 4:49
  trying
• 4:49
  to
• 4:49
  build
• 4:49
  that
• 4:50
  intentional,
• 4:51
  impactful
• 4:52
  and
• 4:52
  still
• 4:52
  profitable
• 4:54
  marketing
• 4:54
  strategy
• 4:55
  is
• 4:55
  where
• 4:56
  we're
• 4:56
  putting
• 4:57
  email
• 4:57
  at
• 4:57
  the
• 4:58
  center
• 4:58
  of
• 4:58
  your
• 4:58
  ecosystem.
• 4:59
  So
• 4:59
  email
• 5:00
  is
• 5:00
  going
• 5:00
  to
• 5:00
  be
• 5:00
  like
• 5:00
  the
• 5:01
  heartbeat
• 5:01
  and
• 5:02
  the
• 5:02
  thriving
• 5:03
  aspect
• 5:04
  of
• 5:04
  your
• 5:05
  ecosystem,
• 5:06
  but
• 5:07
  it's
• 5:07
  essentially
• 5:08
  the
• 5:08
  foundation.
• 5:09
  It's
• 5:09
  not
• 5:10
  the
• 5:10
  afterthought,
• 5:11
  it's
• 5:11
  not
• 5:11
  okay,
• 5:12
  I've
• 5:12
  paid
• 5:12
  for
• 5:12
  the
• 5:12
  ads,
• 5:13
  all
• 5:13
  right,
• 5:13
  I've
• 5:14
  gotten
• 5:14
  everybody
• 5:14
  onto
• 5:14
  this
• 5:15
  list.
• 5:15
  I
• 5:15
  signed
• 5:15
  up
• 5:15
  for
• 5:16
  this
• 5:16
  bundle
• 5:17
  and
• 5:17
  now
• 5:17
  my
• 5:17
  list
• 5:17
  has
• 5:18
  20,000
• 5:18
  people.
• 5:19
  And
• 5:19
  great,
• 5:19
  that's
• 5:20
  the
• 5:20
  end
• 5:20
  result.
• 5:21
  That's
• 5:21
  not
• 5:21
  what
• 5:21
  we're
• 5:21
  doing
• 5:22
  anymore.
• 5:22
  We're
• 5:23
  using
• 5:23
  our
• 5:23
  email
• 5:23
  list
• 5:24
  for
• 5:24
  real
• 5:24
  conversations,
• 5:25
  we're
• 5:26
  using
• 5:26
  it
• 5:26
  for
• 5:26
  real
• 5:27
  nurturing
• 5:28
  where
• 5:29
  we
• 5:29
  can
• 5:29
  use
• 5:30
  the
• 5:30
  same
• 5:30
  piece
• 5:31
  of
• 5:31
  content
• 5:31
  over
• 5:32
  and
• 5:32
  over
• 5:32
  in
• 5:32
  nurture
• 5:33
  systems
• 5:33
  to
• 5:34
  make
• 5:34
  sure
• 5:34
  that
• 5:35
  people
• 5:35
  are
• 5:36
  really
• 5:36
  being
• 5:37
  given
• 5:37
  the
• 5:37
  best
• 5:38
  experience
• 5:39
  forward.
• 5:39
  So
• 5:40
  this
• 5:40
  means
• 5:40
  we're
• 5:40
  optimizing
• 5:41
  welcome
• 5:42
  sequences.
• 5:42
  We're
• 5:43
  auditing
• 5:43
  and
• 5:43
  refining
• 5:44
  our
• 5:44
  lead
• 5:45
  magnets
• 5:45
  to
• 5:46
  make
• 5:46
  sure
• 5:46
  that
• 5:46
  every
• 5:47
  single
• 5:47
  subscriber
• 5:48
  that
• 5:48
  comes
• 5:48
  through
• 5:49
  gets
• 5:49
  this
• 5:49
  curated,
• 5:50
  very
• 5:51
  intentional
• 5:52
  experience,
• 5:54
  not
• 5:54
  this
• 5:54
  uncurated.
• 5:56
  Whatever
• 5:56
  we
• 5:56
  feel
• 5:56
  like
• 5:57
  we're
• 5:57
  posting
• 5:57
  on
• 5:58
  like
• 5:58
  the
• 5:58
  social
• 5:58
  media
• 5:59
  space.
• 6:00
  And
• 6:00
  this
• 6:00
  is
• 6:00
  something
• 6:01
  where
• 6:01
  I
• 6:01
  have
• 6:01
  a
• 6:01
  lot
• 6:02
  of
• 6:02
  people
• 6:02
  where
• 6:03
  they'll
• 6:03
  say
• 6:03
  that
• 6:04
  their
• 6:04
  email
• 6:04
  list
• 6:04
  just
• 6:05
  doesn't
• 6:05
  work
• 6:05
  or
• 6:05
  their
• 6:06
  email
• 6:06
  list,
• 6:06
  they
• 6:07
  just
• 6:07
  send
• 6:07
  them
• 6:08
  a
• 6:08
  newsletter
• 6:08
  and
• 6:09
  it's
• 6:10
  that's
• 6:10
  their
• 6:10
  checkbox
• 6:11
  kind
• 6:11
  of
• 6:11
  thing.
• 6:12
  Email
• 6:12
  marketing
• 6:13
  doesn't
• 6:13
  work
• 6:13
  when
• 6:14
  you
• 6:14
  just
• 6:14
  use
• 6:14
  it
• 6:14
  as
• 6:15
  this
• 6:15
  checkbox.
• 6:16
  Email
• 6:16
  marketing
• 6:16
  really
• 6:17
  needs
• 6:17
  to
• 6:17
  be
• 6:18
  this
• 6:18
  super
• 6:19
  thoughtful
• 6:19
  conversation
• 6:20
  that
• 6:20
  you're
• 6:20
  having
• 6:21
  with
• 6:21
  your
• 6:21
  list.
• 6:21
  I
• 6:22
  want
• 6:22
  you
• 6:22
  to
• 6:22
  think
• 6:22
  of
• 6:22
  it
• 6:23
  as
• 6:23
  a
• 6:24
  community
• 6:25
  that
• 6:25
  you're
• 6:25
  developing,
• 6:26
  but
• 6:26
  you
• 6:26
  don't
• 6:27
  get
• 6:27
  that
• 6:27
  kind
• 6:27
  of
• 6:27
  engagement
• 6:29
  aspect.
• 6:29
  So
• 6:29
  it's
• 6:29
  really
• 6:30
  one
• 6:30
  of
• 6:30
  those
• 6:30
  where
• 6:30
  you're
• 6:31
  building
• 6:31
  trust
• 6:32
  and
• 6:32
  you're
• 6:32
  putting
• 6:33
  in
• 6:33
  the
• 6:33
  pieces
• 6:34
  so
• 6:34
  that
• 6:34
  your
• 6:34
  foundation
• 6:35
  is
• 6:35
  there
• 6:36
  to
• 6:36
  convert.
• 6:37
  So
• 6:37
  I
• 6:37
  think
• 6:37
  that's
• 6:38
  really
• 6:38
  important.
• 6:39
  The
• 6:39
  next
• 6:39
  one
• 6:40
  is
• 6:40
  that
• 6:40
  we
• 6:41
  are
• 6:41
  taking
• 6:42
  the
• 6:42
  entire
• 6:43
  funnel
• 6:44
  social
• 6:44
  media
• 6:45
  strategy
• 6:45
  and
• 6:46
  turning
• 6:46
  it
• 6:46
  into
• 6:47
  a
• 6:47
  omnipresent
• 6:48
  multichannel
• 6:50
  strategy.
• 6:51
  So
• 6:51
  social
• 6:51
  media
• 6:52
  is
• 6:52
  such
• 6:52
  a
• 6:52
  powerful
• 6:53
  part
• 6:53
  of
• 6:53
  your
• 6:54
  marketing
• 6:54
  strategy,
• 6:55
  right?
• 6:55
  It's
• 6:55
  your
• 6:55
  top
• 6:56
  of
• 6:56
  funnel
• 6:56
  and
• 6:57
  it's
• 6:57
  where
• 6:57
  you
• 6:57
  make
• 6:58
  that
• 6:58
  first
• 6:58
  impression.
• 6:59
  It
• 6:59
  really
• 7:00
  is
• 7:00
  such
• 7:01
  a
• 7:01
  powerful
• 7:01
  way
• 7:02
  to
• 7:02
  get
• 7:02
  new
• 7:02
  eyeballs,
• 7:03
  to
• 7:04
  stay
• 7:04
  in
• 7:04
  touch
• 7:05
  with
• 7:05
  people,
• 7:05
  to
• 7:05
  really
• 7:06
  engage
• 7:06
  and
• 7:07
  see
• 7:08
  all
• 7:08
  of
• 7:08
  these
• 7:08
  different
• 7:09
  elements
• 7:09
  of
• 7:10
  your
• 7:10
  leads,
• 7:11
  your
• 7:11
  audience
• 7:12
  and
• 7:12
  all
• 7:12
  of
• 7:12
  that.
• 7:13
  But
• 7:13
  it's
• 7:13
  not
• 7:13
  the
• 7:14
  entire
• 7:14
  strategy.
• 7:15
  It's
• 7:16
  really
• 7:16
  important
• 7:16
  to
• 7:16
  understand
• 7:18
  that
• 7:18
  you
• 7:19
  have
• 7:19
  to
• 7:19
  be
• 7:19
  able
• 7:19
  to
• 7:20
  send
• 7:20
  them
• 7:21
  to
• 7:21
  that
• 7:21
  next
• 7:21
  obvious
• 7:22
  step
• 7:22
  and
• 7:22
  to
• 7:23
  curate
• 7:24
  them
• 7:24
  into
• 7:24
  a
• 7:24
  further
• 7:25
  kind
• 7:25
  of
• 7:26
  path,
• 7:26
  which
• 7:27
  typically
• 7:27
  is
• 7:28
  your
• 7:28
  email
• 7:28
  list.
• 7:29
  So
• 7:29
  a
• 7:29
  lot
• 7:30
  of
• 7:30
  people
• 7:30
  use,
• 7:30
  or
• 7:31
  you
• 7:31
  can
• 7:31
  use
• 7:31
  your
• 7:32
  email
• 7:32
  list
• 7:33
  in
• 7:33
  a
• 7:33
  way
• 7:33
  that
• 7:33
  where
• 7:34
  you
• 7:34
  are
• 7:35
  using
• 7:35
  your
• 7:35
  social
• 7:35
  media,
• 7:36
  then
• 7:36
  drive
• 7:37
  them
• 7:37
  to
• 7:37
  a
• 7:37
  lead
• 7:37
  magnet,
• 7:38
  then
• 7:38
  capture
• 7:39
  them
• 7:40
  into
• 7:40
  your
• 7:40
  email
• 7:40
  list,
• 7:41
  then
• 7:41
  drive
• 7:41
  them
• 7:41
  through
• 7:42
  your
• 7:42
  nurture
• 7:42
  sequence,
• 7:43
  then
• 7:43
  convert
• 7:44
  and
• 7:44
  all
• 7:44
  of
• 7:44
  that.
• 7:45
  Doing
• 7:45
  it
• 7:45
  all
• 7:46
  on
• 7:46
  social
• 7:46
  is
• 7:47
  really
• 7:48
  complex,
• 7:48
  right,
• 7:49
  because
• 7:49
  you
• 7:49
  can't
• 7:50
  filter
• 7:50
  out
• 7:50
  who's
• 7:51
  seeing
• 7:51
  only
• 7:52
  the
• 7:52
  nurture
• 7:52
  posts
• 7:53
  or
• 7:53
  who's
• 7:53
  seeing
• 7:53
  only
• 7:54
  the
• 7:54
  sales
• 7:54
  posts.
• 7:55
  It's
• 7:55
  really
• 7:56
  important
• 7:56
  to
• 7:56
  understand
• 7:57
  that
• 7:57
  the
• 7:58
  trust
• 7:58
  building
• 7:59
  happens
• 7:59
  throughout
• 8:00
  the
• 8:00
  customer
• 8:00
  journey.
• 8:01
  And
• 8:01
  you
• 8:01
  can't
• 8:02
  just
• 8:02
  hit
• 8:02
  them
• 8:02
  with
• 8:03
  25
• 8:03
  posts
• 8:04
  and
• 8:04
  hope
• 8:04
  that
• 8:04
  they're
• 8:05
  going
• 8:05
  to
• 8:05
  convert
• 8:06
  because
• 8:06
  they've
• 8:06
  seen
• 8:06
  them
• 8:07
  in
• 8:07
  a
• 8:07
  proper
• 8:07
  order
• 8:08
  or
• 8:08
  anything
• 8:08
  like
• 8:09
  that.
• 8:09
  So
• 8:09
  it's
• 8:09
  just
• 8:10
  a
• 8:10
  more
• 8:10
  intentional
• 8:11
  way
• 8:11
  to
• 8:11
  use
• 8:12
  both
• 8:12
  platforms
• 8:13
  instead
• 8:13
  of
• 8:14
  hoping
• 8:14
  and
• 8:14
  wishing
• 8:15
  that
• 8:15
  it
• 8:15
  can
• 8:15
  be
• 8:16
  the
• 8:16
  end
• 8:16
  all,
• 8:16
  be
• 8:17
  all
• 8:17
  to
• 8:17
  your
• 8:17
  marketing
• 8:18
  strategy.
• 8:19
  And
• 8:19
  then
• 8:19
  the
• 8:19
  third
• 8:20
  part
• 8:20
  is
• 8:20
  that
• 8:20
  we're
• 8:21
  really
• 8:21
  approaching
• 8:22
  a
• 8:23
  human
• 8:23
  first
• 8:24
  strategy.
• 8:25
  I
• 8:26
  really
• 8:26
  think
• 8:26
  that
• 8:27
  we
• 8:27
  are
• 8:27
  getting
• 8:28
  to
• 8:28
  a
• 8:28
  point
• 8:29
  and
• 8:29
  like
• 8:29
  trust
• 8:29
  about
• 8:30
  like
• 8:30
  people
• 8:30
  have
• 8:30
  lost
• 8:31
  so
• 8:31
  much
• 8:31
  trust,
• 8:32
  especially
• 8:32
  in
• 8:32
  the
• 8:33
  online
• 8:33
  space
• 8:33
  with
• 8:34
  courses
• 8:35
  that
• 8:35
  over
• 8:35
  promise
• 8:36
  people
• 8:36
  who
• 8:36
  are
• 8:37
  just
• 8:37
  really
• 8:37
  good
• 8:37
  at
• 8:38
  sales
• 8:38
  but
• 8:38
  don't
• 8:39
  deliver
• 8:39
  in
• 8:39
  the
• 8:39
  actual
• 8:40
  experience.
• 8:41
  Everybody
• 8:42
  has
• 8:42
  beautiful
• 8:42
  websites,
• 8:43
  everybody,
• 8:43
  everybody
• 8:43
  has
• 8:44
  beautiful
• 8:44
  branding.
• 8:45
  But
• 8:45
  really
• 8:45
  understanding
• 8:46
  that
• 8:47
  social
• 8:47
  proof,
• 8:48
  the
• 8:49
  testimonials,
• 8:50
  the
• 8:50
  client
• 8:51
  experience,
• 8:52
  all
• 8:52
  of
• 8:53
  the
• 8:53
  things
• 8:53
  that
• 8:53
  really
• 8:54
  do
• 8:54
  deliver
• 8:55
  such
• 8:56
  a
• 8:56
  quality,
• 8:57
  high
• 8:58
  performing
• 8:58
  experience
• 9:00
  post
• 9:00
  purchase
• 9:01
  is
• 9:01
  what
• 9:02
  is
• 9:02
  the
• 9:02
  successful
• 9:03
  elements
• 9:04
  of
• 9:04
  business.
• 9:04
  So
• 9:05
  really
• 9:05
  making
• 9:06
  sure
• 9:06
  that
• 9:07
  your
• 9:07
  marketing
• 9:08
  is
• 9:09
  super
• 9:09
  focused
• 9:09
  on
• 9:10
  the
• 9:10
  fact
• 9:10
  that
• 9:10
  there
• 9:10
  is
• 9:11
  a
• 9:11
  human
• 9:11
  on
• 9:11
  the
• 9:11
  end
• 9:11
  of
• 9:12
  that
• 9:12
  and
• 9:12
  that
• 9:13
  it's
• 9:13
  not
• 9:14
  this
• 9:14
  kind
• 9:14
  of
• 9:14
  manipulative
• 9:15
  sales
• 9:16
  tactic
• 9:17
  that
• 9:17
  just
• 9:17
  wants
• 9:18
  somebody's
• 9:18
  money
• 9:18
  at
• 9:19
  the
• 9:19
  end
• 9:19
  of
• 9:19
  the
• 9:19
  day.
• 9:20
  So
• 9:21
  really
• 9:21
  making
• 9:21
  sure
• 9:22
  that
• 9:22
  we're
• 9:22
  leaning
• 9:23
  into
• 9:24
  honest
• 9:25
  value
• 9:26
  offers
• 9:26
  that
• 9:27
  convert
• 9:27
  naturally.
• 9:28
  Stop
• 9:29
  forcing
• 9:30
  sales
• 9:30
  by
• 9:30
  just
• 9:31
  beating
• 9:31
  people
• 9:32
  over
• 9:32
  the
• 9:32
  head
• 9:32
  with
• 9:33
  sales
• 9:33
  email
• 9:34
  after
• 9:34
  sales
• 9:34
  email
• 9:35
  really.
• 9:36
  I've
• 9:36
  seen
• 9:36
  a
• 9:36
  lot
• 9:36
  of
• 9:37
  success
• 9:37
  with
• 9:37
  my
• 9:37
  clients
• 9:38
  who
• 9:38
  share
• 9:39
  a
• 9:39
  lot
• 9:39
  of
• 9:39
  the
• 9:39
  behind
• 9:40
  the
• 9:40
  scenes
• 9:40
  shifts.
• 9:41
  The
• 9:41
  things
• 9:41
  like
• 9:42
  I've
• 9:42
  received
• 9:42
  feedback
• 9:43
  and
• 9:43
  I've
• 9:43
  implemented
• 9:44
  this
• 9:45
  talking
• 9:45
  about
• 9:45
  what's
• 9:46
  not
• 9:46
  working
• 9:46
  in
• 9:46
  their
• 9:47
  business
• 9:48
  and
• 9:48
  really
• 9:48
  getting
• 9:48
  rid
• 9:49
  of
• 9:49
  that
• 9:49
  like
• 9:49
  false
• 9:50
  urgency
• 9:51
  that
• 9:51
  does
• 9:51
  not
• 9:51
  work
• 9:52
  anymore.
• 9:53
  And
• 9:53
  they're
• 9:53
  leaning
• 9:54
  into
• 9:54
  trust
• 9:54
  building
• 9:55
  through
• 9:55
  transparency.
• 9:57
  And
• 9:57
  that
• 9:57
  has
• 9:58
  been
• 9:58
  one
• 9:58
  of
• 9:58
  the
• 9:58
  biggest
• 9:59
  shifts
• 9:59
  that
• 9:59
  I've
• 10:00
  seen
• 10:00
  for
• 10:00
  my
• 10:00
  clients
• 10:01
  specifically
• 10:02
  about
• 10:02
  how
• 10:03
  they
• 10:03
  use
• 10:03
  their
• 10:03
  email
• 10:04
  list
• 10:04
  and
• 10:05
  really
• 10:05
  taking
• 10:05
  the
• 10:05
  pressure
• 10:06
  off
• 10:06
  of
• 10:07
  these
• 10:07
  kind
• 10:07
  of
• 10:08
  overly
• 10:09
  desperate
• 10:10
  I
• 10:10
  guess
• 10:10
  is
• 10:10
  the
• 10:10
  word
• 10:10
  that
• 10:11
  I
• 10:11
  want
• 10:11
  to
• 10:11
  use
• 10:11
  conversion
• 10:12
  strategies
• 10:13
  that
• 10:13
  people
• 10:13
  are
• 10:13
  using.
• 10:14
  We're
• 10:14
  leaning
• 10:15
  into
• 10:15
  connection,
• 10:17
  not
• 10:18
  just
• 10:18
  desperate
• 10:19
  conversions
• 10:20
  because
• 10:20
  we
• 10:20
  need
• 10:21
  to
• 10:21
  do.
• 10:22
  And
• 10:22
  that
• 10:22
  may
• 10:22
  sound
• 10:22
  harsh,
• 10:23
  but
• 10:23
  it
• 10:23
  really
• 10:24
  does
• 10:24
  make
• 10:24
  a
• 10:24
  difference
• 10:25
  in
• 10:25
  just
• 10:25
  the
• 10:26
  energy
• 10:26
  that
• 10:26
  your
• 10:27
  lead
• 10:27
  is
• 10:28
  experiencing
• 10:29
  as
• 10:29
  they're
• 10:29
  going
• 10:29
  through.
• 10:30
  If
• 10:30
  they're
• 10:30
  constantly
• 10:31
  being
• 10:31
  hit
• 10:31
  with,
• 10:31
  you
• 10:32
  have
• 10:32
  24
• 10:32
  hours
• 10:32
  to
• 10:33
  do
• 10:33
  this,
• 10:33
  you
• 10:33
  have,
• 10:34
  bonuses
• 10:35
  are
• 10:35
  going
• 10:35
  away,
• 10:35
  we're
• 10:36
  losing
• 10:36
  this,
• 10:36
  we're
• 10:37
  losing
• 10:37
  that
• 10:37
  like
• 10:37
  urgency
• 10:38
  and
• 10:39
  those
• 10:39
  tactics
• 10:39
  work.
• 10:40
  But
• 10:40
  if
• 10:40
  that
• 10:40
  is
• 10:41
  your
• 10:41
  entire
• 10:42
  strategy
• 10:42
  and
• 10:42
  you
• 10:42
  have
• 10:43
  nothing
• 10:43
  built
• 10:44
  in
• 10:44
  the
• 10:44
  actual
• 10:45
  foundation
• 10:46
  as
• 10:46
  far
• 10:46
  as
• 10:47
  giving
• 10:47
  them
• 10:48
  those
• 10:48
  testimonials,
• 10:49
  giving
• 10:49
  them
• 10:49
  that
• 10:49
  white
• 10:50
  glove
• 10:50
  experience
• 10:51
  after
• 10:51
  the
• 10:51
  fact,
• 10:52
  like
• 10:52
  you
• 10:52
  really
• 10:53
  do
• 10:53
  have
• 10:53
  to
• 10:54
  work
• 10:54
  so
• 10:54
  much
• 10:55
  harder
• 10:55
  and
• 10:55
  your
• 10:55
  lead
• 10:56
  feels
• 10:56
  that
• 10:57
  it
• 10:57
  just
• 10:57
  doesn't
• 10:58
  feel
• 10:58
  as
• 10:58
  natural
• 10:59
  of
• 10:59
  a
• 11:01
  conversion.
• 11:02
  So
• 11:02
  I
• 11:03
  just
• 11:03
  want
• 11:03
  to
• 11:03
  like
• 11:03
  recap
• 11:04
  through
• 11:04
  some
• 11:04
  of
• 11:04
  the
• 11:05
  things
• 11:05
  that
• 11:05
  you
• 11:05
  can
• 11:06
  shift
• 11:06
  into
• 11:07
  of
• 11:07
  if
• 11:07
  your
• 11:08
  business
• 11:08
  is
• 11:09
  going
• 11:09
  a
• 11:09
  lot
• 11:09
  slower
• 11:10
  or
• 11:10
  if
• 11:11
  you're
• 11:11
  trying
• 11:11
  to
• 11:11
  enjoy
• 11:12
  your
• 11:13
  summer
• 11:13
  and
• 11:14
  really
• 11:14
  put
• 11:15
  your
• 11:15
  business
• 11:15
  as
• 11:15
  like
• 11:15
  a
• 11:16
  life
• 11:16
  first
• 11:16
  business
• 11:17
  without
• 11:17
  sacrificing
• 11:18
  profit
• 11:19
  and
• 11:19
  without
• 11:19
  sacrificing
• 11:20
  Conversions.
• 11:21
  So
• 11:21
  understanding
• 11:22
  that
• 11:22
  your
• 11:22
  email
• 11:23
  list
• 11:23
  is
• 11:23
  a
• 11:23
  powerful
• 11:24
  tool
• 11:24
  that
• 11:24
  can
• 11:24
  exist
• 11:25
  at
• 11:25
  the
• 11:25
  center
• 11:26
  of
• 11:26
  your
• 11:26
  EcoSystem
• 11:27
  is
• 11:27
  number
• 11:27
  one,
• 11:28
  embracing
• 11:29
  the
• 11:29
  automation
• 11:30
  aspects
• 11:31
  of
• 11:31
  things
• 11:31
  so
• 11:31
  that
• 11:32
  you
• 11:32
  can
• 11:32
  always
• 11:33
  consistently
• 11:34
  put
• 11:34
  your
• 11:34
  best
• 11:35
  foot
• 11:35
  forward
• 11:36
  through
• 11:36
  validated
• 11:37
  emails,
• 11:38
  through
• 11:39
  tested,
• 11:39
  tried
• 11:40
  and
• 11:40
  true
• 11:40
  messaging
• 11:41
  that
• 11:41
  has
• 11:42
  been
• 11:42
  tested,
• 11:42
  and
• 11:43
  you
• 11:43
  can
• 11:43
  put
• 11:43
  that
• 11:44
  on
• 11:44
  repeat
• 11:45
  literally
• 11:46
  through
• 11:46
  automations.
• 11:47
  Lead
• 11:48
  magnets
• 11:48
  that
• 11:49
  are
• 11:49
  designed
• 11:49
  to
• 11:50
  speak
• 11:50
  directly
• 11:51
  to
• 11:51
  your
• 11:51
  leads
• 11:52
  in
• 11:52
  a
• 11:52
  way
• 11:52
  that
• 11:53
  is
• 11:53
  sifting
• 11:54
  out
• 11:54
  the
• 11:54
  people
• 11:54
  who
• 11:55
  are
• 11:55
  unqualified,
• 11:56
  who
• 11:56
  are
• 11:56
  not
• 11:56
  necessarily
• 11:57
  ready
• 11:57
  for
• 11:57
  this.
• 11:58
  If
• 11:58
  you
• 11:58
  haven't
• 11:59
  checked
• 11:59
  out
• 11:59
  my,
• 12:00
  what
• 12:00
  is
• 12:00
  it
• 12:00
  called,
• 12:00
  the
• 12:01
  line
• 12:01
  leads
• 12:01
  formula,
• 12:02
  which
• 12:02
  is
• 12:03
  my
• 12:03
  lead
• 12:03
  magnet
• 12:04
  mini
• 12:04
  course
• 12:04
  where
• 12:05
  I
• 12:05
  give
• 12:05
  you
• 12:05
  all
• 12:05
  of
• 12:05
  these
• 12:05
  examples
• 12:06
  of
• 12:06
  qualified
• 12:07
  lead
• 12:07
  magnets,
• 12:07
  plus
• 12:08
  take
• 12:08
  you
• 12:08
  through
• 12:08
  a
• 12:08
  three
• 12:09
  part
• 12:09
  training
• 12:09
  that
• 12:10
  gives
• 12:10
  you
• 12:11
  a
• 12:11
  breakdown
• 12:12
  on
• 12:13
  how
• 12:13
  to
• 12:13
  create
• 12:13
  a
• 12:14
  lead
• 12:14
  magnet
• 12:15
  that
• 12:15
  attracts
• 12:15
  a
• 12:16
  line
• 12:16
  lead
• 12:16
  through
• 12:17
  positioning,
• 12:18
  through
• 12:18
  formatting,
• 12:19
  and
• 12:19
  then
• 12:20
  also
• 12:20
  through
• 12:21
  the
• 12:21
  actual
• 12:21
  nurture
• 12:22
  sequence
• 12:22
  as
• 12:22
  well.
• 12:23
  I've
• 12:23
  gotten
• 12:24
  so
• 12:24
  much
• 12:24
  feedback
• 12:24
  on
• 12:24
  it,
• 12:25
  it's
• 12:25
  $47.
• 12:26
  It's
• 12:26
  a
• 12:27
  high
• 12:27
  quality
• 12:28
  product
• 12:28
  that
• 12:28
  I'm
• 12:28
  obsessed
• 12:29
  with.
• 12:30
  And
• 12:30
  that's
• 12:30
  one
• 12:30
  of
• 12:30
  the
• 12:30
  things
• 12:31
  that
• 12:31
  is
• 12:31
  really
• 12:31
  powerful
• 12:32
  for
• 12:32
  your
• 12:32
  email
• 12:32
  list
• 12:33
  too
• 12:33
  is
• 12:33
  a
• 12:33
  quality
• 12:34
  lead
• 12:35
  magnet
• 12:35
  that's
• 12:35
  designed
• 12:36
  to
• 12:36
  convert
• 12:37
  versus
• 12:38
  designed
• 12:38
  to
• 12:38
  just
• 12:38
  get
• 12:39
  people
• 12:39
  onto
• 12:39
  your
• 12:39
  list.
• 12:40
  So
• 12:41
  really
• 12:41
  putting
• 12:42
  your
• 12:42
  email
• 12:42
  list
• 12:42
  at
• 12:42
  the
• 12:43
  center
• 12:43
  of
• 12:43
  your
• 12:43
  ecosystem
• 12:44
  so
• 12:44
  that
• 12:45
  every
• 12:45
  single
• 12:45
  new
• 12:45
  subscriber
• 12:46
  gets
• 12:46
  this
• 12:47
  really
• 12:47
  thoughtful
• 12:48
  curated
• 12:48
  journey,
• 12:49
  not
• 12:50
  this
• 12:50
  scattered
• 12:51
  like
• 12:51
  post
• 12:52
  and
• 12:52
  ghost
• 12:52
  kind
• 12:52
  of
• 12:53
  thing.
• 12:54
  Next
• 12:54
  is
• 12:55
  removing
• 12:56
  this
• 12:56
  pressure
• 12:57
  from
• 12:57
  social
• 12:58
  media
• 12:58
  to
• 12:58
  be
• 12:59
  the
• 12:59
  end
• 12:59
  all,
• 12:59
  be
• 12:59
  all
• 13:00
  and
• 13:00
  really
• 13:01
  using
• 13:01
  social
• 13:02
  media
• 13:02
  as
• 13:02
  a
• 13:02
  top
• 13:03
  of
• 13:03
  funnel
• 13:04
  strategy
• 13:04
  and
• 13:04
  not
• 13:05
  a
• 13:05
  full
• 13:05
  funnel
• 13:06
  strategy.
• 13:06
  This
• 13:07
  is
• 13:07
  something
• 13:07
  that
• 13:07
  is
• 13:08
  really
• 13:08
  important
• 13:08
  so
• 13:09
  that
• 13:09
  you're
• 13:09
  not
• 13:09
  just
• 13:09
  burning
• 13:10
  yourself
• 13:10
  out
• 13:11
  to
• 13:11
  be
• 13:11
  a
• 13:11
  content
• 13:12
  creator
• 13:12
  in
• 13:13
  a
• 13:13
  world
• 13:13
  where
• 13:13
  you're
• 13:14
  a
• 13:14
  business
• 13:14
  owner.
• 13:15
  And
• 13:15
  unfortunately
• 13:16
  the
• 13:16
  reality
• 13:17
  is
• 13:17
  that
• 13:18
  you
• 13:18
  do
• 13:18
  have
• 13:18
  to
• 13:18
  create
• 13:19
  content
• 13:19
  as
• 13:20
  a
• 13:20
  business
• 13:20
  owner,
• 13:21
  but
• 13:21
  really
• 13:22
  understanding
• 13:22
  that
• 13:22
  there
• 13:23
  is
• 13:23
  a
• 13:23
  balance
• 13:23
  where
• 13:24
  if
• 13:24
  you
• 13:24
  do
• 13:24
  it
• 13:25
  like
• 13:25
  smart,
• 13:26
  you
• 13:26
  can
• 13:26
  actually
• 13:27
  work
• 13:27
  smarter
• 13:27
  and
• 13:28
  harder
• 13:28
  by
• 13:29
  using
• 13:29
  content
• 13:29
  as
• 13:30
  a
• 13:30
  top
• 13:30
  of
• 13:30
  funnel
• 13:31
  and
• 13:31
  using
• 13:31
  your
• 13:31
  email
• 13:32
  list
• 13:32
  as
• 13:32
  a
• 13:33
  converter.
• 13:34
  And
• 13:34
  then
• 13:34
  lastly
• 13:35
  is
• 13:35
  really
• 13:36
  just
• 13:37
  completely
• 13:37
  humanizing
• 13:38
  your
• 13:39
  marketing
• 13:39
  and
• 13:40
  removing
• 13:40
  all
• 13:40
  of
• 13:40
  those
• 13:41
  like
• 13:41
  ick
• 13:41
  tactics
• 13:42
  that
• 13:42
  just
• 13:42
  have
• 13:43
  not
• 13:43
  been
• 13:43
  working
• 13:43
  for
• 13:44
  the
• 13:44
  last
• 13:44
  couple
• 13:44
  of
• 13:45
  years.
• 13:45
  People
• 13:46
  are
• 13:46
  still
• 13:46
  selling
• 13:47
  those
• 13:47
  messages
• 13:48
  and
• 13:48
  those
• 13:49
  courses
• 13:49
  and
• 13:50
  those
• 13:50
  sales
• 13:50
  content
• 13:51
  strategies
• 13:52
  online
• 13:53
  that
• 13:53
  are
• 13:53
  very
• 13:54
  much
• 13:54
  driven
• 13:54
  in
• 13:54
  that
• 13:55
  like
• 13:55
  bro
• 13:55
  marketing,
• 13:56
  false
• 13:57
  urgency
• 13:58
  ick
• 13:59
  based
• 13:59
  tactics
• 14:00
  that
• 14:00
  just
• 14:01
  are
• 14:01
  driving
• 14:02
  people
• 14:02
  away
• 14:03
  and
• 14:03
  are
• 14:03
  creating
• 14:04
  this
• 14:04
  gap
• 14:04
  that
• 14:04
  is
• 14:05
  currently
• 14:05
  being
• 14:05
  seen
• 14:06
  where
• 14:06
  people
• 14:07
  have
• 14:08
  lost
• 14:08
  a
• 14:08
  lot
• 14:08
  of
• 14:09
  trust
• 14:09
  in
• 14:09
  the
• 14:10
  purchasing
• 14:10
  behavior.
• 14:11
  This
• 14:11
  is
• 14:12
  what's
• 14:12
  creating
• 14:12
  that
• 14:13
  gap
• 14:13
  from
• 14:13
  when
• 14:14
  people
• 14:14
  typically
• 14:15
  would
• 14:15
  buy
• 14:15
  within
• 14:16
  two
• 14:16
  to
• 14:16
  three
• 14:16
  months
• 14:17
  of
• 14:17
  being
• 14:17
  exposed
• 14:17
  to
• 14:18
  A
• 14:18
  brand
• 14:18
  to
• 14:19
  now
• 14:19
  it's
• 14:19
  six
• 14:20
  plus
• 14:20
  months
• 14:20
  because
• 14:21
  there's
• 14:21
  so
• 14:21
  much
• 14:21
  distrust
• 14:22
  and
• 14:23
  that
• 14:23
  investment.
• 14:24
  I
• 14:24
  think
• 14:24
  it's
• 14:25
  really
• 14:25
  important
• 14:25
  to
• 14:26
  understand
• 14:26
  that
• 14:27
  we're
• 14:27
  all
• 14:27
  humans
• 14:28
  on
• 14:28
  the
• 14:28
  end
• 14:28
  of
• 14:28
  this
• 14:28
  sale
• 14:29
  and
• 14:29
  that
• 14:29
  we're
• 14:29
  not
• 14:30
  just
• 14:30
  hoping
• 14:30
  from
• 14:31
  a
• 14:31
  quantity
• 14:31
  perspective
• 14:32
  to
• 14:32
  just
• 14:33
  keep
• 14:33
  getting
• 14:33
  people
• 14:34
  to
• 14:34
  cash
• 14:34
  in
• 14:35
  on
• 14:35
  us
• 14:35
  kind
• 14:35
  of
• 14:35
  thing.
• 14:36
  So
• 14:36
  really
• 14:37
  embracing
• 14:37
  this
• 14:38
  like
• 14:38
  transparency
• 14:39
  focused,
• 14:39
  like
• 14:40
  value
• 14:40
  focused
• 14:41
  honesty
• 14:42
  in
• 14:42
  your
• 14:42
  marketing
• 14:43
  and
• 14:43
  you
• 14:43
  do
• 14:43
  see
• 14:44
  that
• 14:44
  builds
• 14:44
  trust
• 14:45
  quite
• 14:45
  a
• 14:45
  bit
• 14:46
  faster
• 14:47
  if
• 14:47
  you're
• 14:47
  in
• 14:47
  one
• 14:47
  of
• 14:47
  these
• 14:47
  slower
• 14:48
  seasons
• 14:48
  or
• 14:49
  you're
• 14:49
  preparing
• 14:50
  for
• 14:50
  a
• 14:50
  slow
• 14:50
  season
• 14:51
  in
• 14:51
  your
• 14:51
  marketing.
• 14:52
  I
• 14:52
  mean,
• 14:53
  in
• 14:53
  your
• 14:53
  summer,
• 14:54
  you
• 14:54
  don't
• 14:54
  need
• 14:55
  to
• 14:55
  do
• 14:55
  more.
• 14:56
  You
• 14:56
  just
• 14:56
  need
• 14:57
  a
• 14:57
  smarter
• 14:57
  system
• 14:58
  that
• 14:59
  really
• 14:59
  does
• 14:59
  embrace
• 15:00
  your
• 15:00
  email
• 15:00
  list
• 15:01
  and
• 15:01
  it
• 15:01
  really
• 15:01
  just
• 15:02
  lets
• 15:02
  you
• 15:03
  connect
• 15:04
  and
• 15:04
  not
• 15:04
  burn
• 15:05
  out,
• 15:05
  essentially.
• 15:07
  So
• 15:07
  really
• 15:08
  try
• 15:08
  to
• 15:08
  take
• 15:08
  what
• 15:09
  resonates,
• 15:10
  take
• 15:10
  what
• 15:11
  sticks
• 15:11
  for
• 15:11
  you.
• 15:12
  If
• 15:12
  you've
• 15:12
  tried
• 15:13
  email
• 15:13
  marketing
• 15:14
  and
• 15:14
  you
• 15:14
  think
• 15:14
  that
• 15:14
  it
• 15:14
  doesn't
• 15:15
  quite
• 15:15
  work
• 15:15
  for
• 15:15
  you,
• 15:16
  I
• 15:16
  would
• 15:17
  say
• 15:17
  send
• 15:18
  me
• 15:18
  a
• 15:18
  message
• 15:18
  and
• 15:19
  let's
• 15:19
  talk
• 15:19
  through
• 15:20
  what
• 15:20
  you've
• 15:20
  tried
• 15:21
  because
• 15:21
  I
• 15:21
  guarantee
• 15:22
  you
• 15:22
  the
• 15:23
  strategy
• 15:24
  of
• 15:24
  just
• 15:25
  getting
• 15:25
  as
• 15:25
  many
• 15:25
  people
• 15:25
  onto
• 15:26
  your
• 15:26
  list
• 15:26
  and
• 15:26
  then
• 15:27
  sending
• 15:27
  them
• 15:27
  newsletters,
• 15:28
  it
• 15:28
  is
• 15:29
  exhausting.
• 15:29
  And
• 15:29
  I
• 15:30
  guarantee
• 15:30
  you
• 15:30
  it
• 15:30
  is
• 15:30
  not
• 15:31
  working.
• 15:31
  But
• 15:32
  there
• 15:32
  are
• 15:32
  certain
• 15:32
  elements
• 15:33
  that
• 15:33
  you
• 15:33
  can
• 15:33
  do
• 15:34
  that
• 15:34
  make
• 15:35
  your
• 15:35
  email
• 15:35
  list
• 15:36
  way
• 15:36
  more
• 15:36
  impactful.
• 15:37
  And
• 15:38
  I'm
• 15:38
  more
• 15:38
  than
• 15:39
  happy
• 15:39
  to
• 15:39
  talk
• 15:39
  through
• 15:39
  that
• 15:40
  with
• 15:40
  you
• 15:40
  guys.
• 15:40
  So
• 15:41
  you
• 15:41
  can
• 15:41
  either
• 15:42
  send
• 15:42
  me
• 15:42
  a
• 15:42
  DM
• 15:43
  at
• 15:43
  Gal
• 15:43
  Agency
• 15:44
  or
• 15:44
  you
• 15:44
  can
• 15:45
  send
• 15:45
  me
• 15:45
  an
• 15:45
  email.
• 15:46
  I'm
• 15:46
  always
• 15:46
  email
• 15:46
  away.
• 15:47
  So
• 15:48
  let
• 15:48
  me
• 15:48
  know
• 15:48
  if
• 15:49
  you
• 15:49
  plan
• 15:49
  on
• 15:49
  taking
• 15:50
  a
• 15:50
  slower
• 15:50
  summer
• 15:51
  or
• 15:52
  if
• 15:52
  there's
• 15:53
  some
• 15:54
  gap
• 15:54
  in
• 15:54
  your
• 15:55
  audience
• 15:55
  right
• 15:56
  now
• 15:56
  that
• 15:56
  you
• 15:56
  feel
• 15:56
  like
• 15:57
  people
• 15:57
  are
• 15:57
  pulling
• 15:58
  back
• 15:58
  on
• 15:59
  investments.
• 16:00
  Because
• 16:00
  I
• 16:00
  see
• 16:00
  it
• 16:01
  too,
• 16:01
  I
• 16:01
  really
• 16:01
  do.
• 16:01
  And
• 16:02
  my
• 16:02
  clients
• 16:02
  are
• 16:03
  seeing
• 16:03
  it,
• 16:03
  everybody's
• 16:04
  seeing
• 16:04
  it.
• 16:04
  But
• 16:04
  there
• 16:05
  are
• 16:05
  strategies
• 16:06
  in
• 16:06
  place
• 16:06
  that
• 16:06
  you
• 16:07
  can
• 16:07
  definitely
• 16:08
  put
• 16:09
  them
• 16:09
  forward
• 16:09
  so
• 16:10
  that
• 16:10
  you
• 16:10
  can
• 16:10
  counteract
• 16:11
  these
• 16:12
  shifts
• 16:12
  in
• 16:13
  the
• 16:13
  market.
• 16:13
  If
• 16:14
  you
• 16:14
  enjoyed
• 16:14
  this
• 16:14
  episode,
• 16:15
  share
• 16:16
  it
• 16:16
  with
• 16:16
  your
• 16:16
  biz
• 16:16
  bestie.
• 16:17
  If
• 16:18
  you
• 16:18
  have
• 16:18
  questions,
• 16:19
  just
• 16:19
  reach
• 16:19
  out.
• 16:19
  And
• 16:20
  until
• 16:20
  next
• 16:20
  time,
• 16:21
  we
• 16:21
  are
• 16:22
  rooting
• 16:22
  for
• 16:22
  you.