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SBP 206: Great Creative Shouldn't Feel Scary. Karen Pearce, Rethink.
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Most people assume award-winning creative work is a high-wire act: brilliant, risky, and impossible to repeat.
Karen Pearce of Rethink makes the opposite case.
Fresh off Ad Age's 2026 Agency of the Year and ADWEEK's 2025 Independent Agency of the Year, and as the most-awarded independent agency in the world last year, Rethink keeps producing famous, business-moving work on purpose.
Recorded as a Cannes Lions lead-up, this conversation gets into the machinery behind the run. Karen explains why independence lets Rethink protect creative standards instead of chasing scale, why…
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