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EP. 250 The Best Way to Respond to Objections is with Truth- Truth #13

In Truth #13 of Sales with ASLAN, Tom Stanfill and Tab Norris tackle one of the biggest challenges sellers face: handling tough objections.

The answer isn’t a better rebuttal or a more polished script. It’s the truth.

Tom and Tab explain why the best sellers validate the customer’s point of view, isolate the real objection, and share what is genuinely in the buyer’s best interest. They also unpack the difference between influence and manipulation, why assumptions derail conversations, and when the most credible answer is simply, “I don’t know yet.”

Listen to Truth #13: The Best Way to Handle…

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