Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
Why Your Brain Treats a Pricey Watch as a Bargain
In this episode of Behavioral Economics with Fexingo, Lucas and Luna explore why a $5,000 watch can actually feel like a deal. They unpack the psychology of price anchoring, the role of social comparison, and how retailers use decoy pricing to make luxury seem reasonable. With real-world examples from Swiss watchmakers and online marketplaces, they explain how your brain's reference points shape your perception of value. By the end, you'll understand why the same watch can feel like a splurge or a steal depending on the context, and how to spot the tricks that make you overpay for…
The skinny
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