73% up

STR Unpacked · Jul 20, 2026 · 1m · transcript

The World Cup ended last night. The event operators should be watching opens Thursday.

Glasgow's Commonwealth Games start 23 July, and the booking data is a case study in event demand:

→ Supply UP 15% (roughly 770 new listings)

→ Occupancy UP 9 points to 59%

→ Nightly rates UP 73%

→ Hotels averaging £334 a night vs £138 for the same dates last year

Now the contrast. The FIFA World Cup pushed US host city rates up 55%, but occupancy FELL 5.1 points. Knockout matches decided days out meant fans simply stayed home.

Glasgow is the opposite: a compact event, fixed schedules, four venues in an…