Latest / The Spiro Podcast: Managing your Real Estate Photography & Videography Business / A Photographer's Streamlined Workflow: Part 3

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A Photographer's Streamlined Workflow: Part 3 · The Spiro Podcast: Managing your Real Estate Photography & Videography Business

• 0:00
  Coming up on this episode of The Spiro podcast.
• 0:04
  My philosophy on this is the editors didn't walk the house.
• 0:08
  They don't, they don't know the order necessarily of that house.
• 0:12
  You do as a photographer, so don't.
• 0:15
  Yeah, don't rely on your editors to know the proper order of that house or
• 0:20
  or where those rooms are in the house, what floor they're on, even.
• 0:23
  They have no idea.
• 0:25
  Welcome to the Spiro podcast.
• 0:27
  Managing your real estate photography and videography business
• 0:32
  with your hosts, Todd Kivimaki
• 0:35
  and Craig Magrum.
• 0:39
  Hi, and welcome to the Spiro podcast,
• 0:41
  Managing your real estate photography and videography Business.
• 0:45
  Spiro is a software platform.
• 0:47
  It's designed to help you manage in control
• 0:51
  and maintain your day to day real estate, visual marketing business.
• 0:54
  and really help
• 0:56
  you scale and grow your business.
• 0:59
  I'm Craig Magrum, host of the podcast.
• 1:01
  Welcome.
• 1:01
  We always love having you either watch or listen and participate.
• 1:06
  Your comments are always fun
• 1:08
  to read and go through and respond to if you have ideas for the podcast.
• 1:11
  I'm just going to say it right up front. We'd love to hear from you.
• 1:14
  Drop us an email.
• 1:15
  hello@spiro.media
• 1:17
  or you can leave us a comment on the YouTube channel as well.
• 1:20
  But I'm I'm getting ahead of myself.
• 1:23
  Let me introduce and welcome.
• 1:25
  Spiro cohost founder and owner, Todd Kivimaki.
• 1:29
  How are you doing, Todd?
• 1:30
  Oh, I'm great. How are.
• 1:32
  - How are you today? - You know, living the dream.
• 1:34
  It's a little warm in northwest Ohio.
• 1:36
  Kind of hot
• 1:38
  for this early in the summer. I.
• 1:41
  On the on the the staff meeting this morning.
• 1:45
  My zoom background for those of you listening and watching was
• 1:50
  it was Mt.
• 1:51
  Doom from Lord of the Rings.
• 1:53
  And I shared with the group.
• 1:54
  I said, I'm not saying it's hot out, but I did have two hobbits
• 1:58
  throw a ring into my backyard this week.
• 2:03
  That's good.
• 2:05
  That's the unfortunate thing about that Craigs.
• 2:07
  You had to explain it to some of us, so I'm kind of sorry.
• 2:11
  Not everybody's the nerds like I am. I just.
• 2:14
  I embraced that title long, long ago.
• 2:17
  I'm a nerd. I admit it. So.
• 2:18
  Hey, Craig, speaking of titles, now there's.
• 2:22
  There's a new one that you have. And this is
• 2:26
  ya’ll this is.
• 2:27
  This is a big deal.
• 2:28
  So, Craig, as many of you know him and love him.
• 2:32
  And Craig has a new honor,
• 2:37
  a new title that he has earned
• 2:39
  that honestly, it's a lifelong dream.
• 2:42
  Craig, do you want to share with our listeners?
• 2:45
  You sure know how to open.
• 2:46
  You know how to talk something up.
• 2:49
  Yeah.
• 2:50
  So I am now the the undisputed Dad Joke Champion
• 2:55
  of ten Acres campground in northwest Ohio.
• 2:58
  Hoo hoo hoo hoo hoo.
• 3:00
  I mean, come on ya’ll.
• 3:02
  Dad Joke Champion of Twin Oaks Campground.
• 3:05
  Twin Acres.
• 3:07
  Sorry, Twin Acres.
• 3:09
  Twin Acres the bigger one.
• 3:10
  Very prestigious award.
• 3:12
  Yes, Yes.
• 3:13
  Twin Acres is much bigger than Twin oaks that’s just two trees.
• 3:16
  That's like a ten.
• 3:17
  Don't want to confuse those two.
• 3:19
  Yeah, exactly.
• 3:20
  So. But in spirit, they had a dad joke off.
• 3:24
  at the campground on Father's Day, and Craig won the thing.
• 3:28
  Okay, so.
• 3:29
  So as not to make this sound like it's bigger than it actually was.
• 3:32
  There were only three of us dads
• 3:34
  that actually had the guts to get up there and share dad jokes.
• 3:36
  So all I had to do was make two of them crack.
• 3:39
  And I got the one to laugh at one.
• 3:41
  He just he totally broke.
• 3:43
  And the second one, it wasn't a particularly good one.
• 3:48
  There's no good dad jokes, but it was it was not one of my better ones. And
• 3:54
  he he kind of smirked
• 3:56
  and I headed up, handed him the microphone because I thought, okay,
• 3:59
  I didn't break them.
• 4:00
  And he kind of sparked a little bit.
• 4:03
  But then he started to chuckle because actually that that was a pretty good one.
• 4:06
  I concede he just gave up.
• 4:08
  I'm like, really?
• 4:11
  That's it?
• 4:12
  It was funny.
• 4:13
  If if we had tied, then the vote was going to go to the audience
• 4:17
  that was gathered there. It was bingo night.
• 4:19
  I sound like an old man, Todd.
• 4:21
  It was bingo night at the campground.
• 4:23
  And it, like, halfway point is when they did the dad joke championship.
• 4:28
  So, yeah, I just.
• 4:29
  I, you know, have not won.
• 4:32
  I would have had just as much of a good time because I just.
• 4:35
  It was just fun.
• 4:36
  So anyway.
• 4:36
  Yeah, that's what I love about you, Craig.
• 4:38
  You're always positive attitude, always happy, always looking to have a good time.
• 4:42
  So I do appreciate that.
• 4:44
  I try. It's not always.
• 4:45
  I have my days just like everybody else, right? You know, we
• 4:49
  we all have our days.
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  But dad jokes,
• 4:53
  those are fun
• 4:54
  - it brings the smile to my face. - Craig, tell them the prize.
• 4:57
  What would they give you?
• 4:59
  Oh, well, if the picture didn't already go up,
• 5:03
  our editor, Justine, will put the picture up.
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  I got this beautiful, beautiful champion trophy.
• 5:08
  Inflatable trophy.
• 5:11
  That’s so perfect
• 5:13
  It is. Oh, it's.
• 5:14
  I've got
• 5:16
  I'm going to hook that to the front of our camper so that everybody that goes
• 5:20
  by our camper can see this beautiful, very prestigious prize.
• 5:24
  Yeah, you better put a LED light shining down.
• 5:26
  That thing too. So at night
• 5:28
  It's. It's display.
• 5:30
  Okay, enough. The dad jokes.
• 5:32
  We have a podcast episode to get into here.
• 5:37
  I mean, I would love to sit and talk about this for an hour, Craig.
• 5:40
  and I have topics in mind, but I will concede and I, I, I did chuckle.
• 5:46
  It did bring a smile on my face when I heard you won.
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  I'm I related to Craig you all through marriage.
• 5:51
  And it got back to me through my wife's parents that Craig had won.
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  I was like, oh, this is beautiful.
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  This is so.
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  But it makes me happy.
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  But also it gives me something to talk about on the podcast
• 6:02
  because I don't have a whole lot left in my brain. So
• 6:07
  yeah, but we can move on.
• 6:08
  But happy - We can. Let's, let's do.
• 6:10
  Yeah, it's a great honor.
• 6:12
  Yeah. Yeah. Great. Very prestigious prize.
• 6:14
  I'm mixing it up with Christmas story and.
• 6:16
  Yeah, but like lamp that anyway.
• 6:19
  Okay.
• 6:20
  All right so all right our topic this week.
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  Let's let's change gears here.
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  We're going to do part three. A three part series.
• 6:29
  Yes, part three.
• 6:30
  - We took a break last - This was requested, Craig.
• 6:33
  It was it was somebody commented and said,
• 6:36
  hey, I'd love to hear the rest of the photographers workflow.
• 6:39
  For the end of the day in the editing process, things like that.
• 6:43
  Basically, what does that the photographer do as part of their workflow
• 6:47
  after the shoot?
• 6:48
  So that's what we're going to cover today and there's a lot of good stuff.
• 6:52
  We've got a very refined workflow
• 6:55
  that has worked very well for us, so we're going to dig into that.
• 6:58
  But before we do, Todd, let's any updates on Spiro that you want to cover?
• 7:02
  Yeah, let me get some updates.
• 7:04
  I haven't given a few updates for a while,
• 7:05
  so let's take a minute here and I'm just going to read down my list.
• 7:09
  So outside of this list, the engineering team has done
• 7:13
  an outrageous amount of refinements inside this system.
• 7:17
  So these are all the little things.
• 7:19
  I'm not saying they're not important, but all the little things
• 7:21
  where you guys say, hey, could this do this
• 7:23
  or could this be that or this thing should be up a little higher.
• 7:26
  So we we
• 7:27
  we collect all that feedback and we have we're making a ton of refinements.
• 7:32
  Here are some more notable ones.
• 7:34
  So on a property website or marketing content,
• 7:37
  you can now toggle off the realtor logo and the equal housing logo.
• 7:43
  So some of your clients are not.
• 7:45
  Realtors don't want that on there.
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  You can turn it off,
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  go to the agent account and toggle off that they don't want that logo.
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  You can also show their if they have a logo,
• 7:54
  you can show that logo, you can turn it on and off.
• 7:57
  And then one more thing you can show the company info.
• 8:00
  So Pete, you told me about this many, many moons ago, but now you can toggle on
• 8:04
  showing the company info on the property website that is in there
• 8:09
  on the calendar view.
• 8:11
  You can now create groups.
• 8:12
  So if you'd like to see your photographers in groups, you can name the group
• 8:16
  however you would like.
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  So this is like a central group, a south group, an East and a west
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  group of photographers.
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  You can group them in there and quickly click that group
• 8:25
  to just see their calendars, which is kind of cool.
• 8:27
  and going to save you some time.
• 8:30
  A lot of refinements in that marketing tool kit.
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  You can replace that logo of the company easier.
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  Previously we use to just autofill
• 8:39
  the logo that was attached to the company, but you could change it now.
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  You can change it, you can hide layers.
• 8:45
  Just some again, refinements that you guys have asked for. coupons.
• 8:49
  If you want it to never expire, you can just click, never
• 8:52
  expire as opposed to clicking a very far out calendar date.
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  You can add more than five images in the slider.
• 9:00
  Many of you have asked for that.
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  So I think you can put 20 in there,
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  so you can click up to 20 and it will slide through them.
• 9:06
  prior to being delivered.
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  So before you actually hit the deliver email button, we turn off all the pages.
• 9:13
  So that your clients can't view them.
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  So if you don't click the deliver email button,
• 9:17
  if your client goes into their portal and they somehow
• 9:20
  find a way to get to a listing, we turn those pages off
• 9:24
  and that user just have a generic 404 error.
• 9:27
  It honestly confused a lot of the new users
• 9:29
  coming in because of that saying, Hey, my system's broke.
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  Well, now there's a new message on that.
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  It just says, Hey, this hasn't been delivered.
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  And so we're a little bit more intelligent on how we we show it.
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  So if your client sees that, they'll see that
• 9:40
  you're still working on the media and it hasn't been yet delivered.
• 9:43
  That's a great idea.
• 9:44
  So yeah, and then there's probably 30 more very small ones that we put in there
• 9:49
  that it's just going to function and work a little bit easier and better.
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  We scaled and brought on a lot more server, so a lot of the gears
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  you'll see are upgraded and improved.
• 10:02
  Excellent.
• 10:03
  We love the the suggestions and the ideas, so keep those coming.
• 10:08
  If somebody does have a suggestion or a request
• 10:11
  for updates to Spiro, how, how can they submit those, Todd?
• 10:15
  Yeah, so you can submit those.
• 10:18
  We have a dedicated system for this where you can go and get feedback
• 10:24
  when you're logged in to Spiro and up in the admin
• 10:27
  panel excuse me, in the upper right hand corner, there's a feedback button.
• 10:31
  If you click on that feedback button,
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  it will take you to the portal where you can get feedback.
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  You can see what other people have suggested.
• 10:40
  You can upvote and you can add and then you can see what has been done
• 10:43
  and what's coming.
• 10:44
  So just click that feedback button and that will take you to the portal
• 10:47
  where you can actually interact with users
• 10:50
  and vote and add new.
• 10:53
  Okay, good deal.
• 10:54
  And if you don't have a Spiro account yet, it's free to sign up.
• 10:57
  You don't get charged until you actually put a job through the system.
• 11:00
  So if you're curious and want to check it out, just go to our website.
• 11:03
  It's spiro.media and yeah get signed up.
• 11:07
  Lots of great knowledgebase articles and how tos and and all of that.
• 11:12
  Yeah Hey a huge shout out Also we talk about an editing team that we
• 11:16
  we use at our real estate media company and and just as transparent
• 11:20
  I am I'm a minority owner in this company it's called Creo there in Kosovo.
• 11:26
  Lavdim and Shend are the owners
• 11:29
  with myself in it, and we mentioned them quite a bit.
• 11:32
  Many of you have contacted them.
• 11:35
  They are currently on a waiting list.
• 11:37
  So if you are curious about editors they have filled up, which thank you
• 11:42
  for those of you that have looked at them and are using their editing,
• 11:47
  if you're still interested, please email them.
• 11:49
  Get on a waiting list and you can at least have a conversation
• 11:52
  and get a little more information of how they can streamline and help you scale.
• 11:57
  They fit right in the Spiro.
• 11:59
  You can use them in any editing system.
• 12:01
  You don't have to be a Spiro user.
• 12:02
  However, they understand in using and know Spiro, and we'll take the tasks that way
• 12:06
  and load them back into Spiro.
• 12:08
  So they are CreoLLC.net that's C R E O L L C, dot net.
• 12:14
  So if you're interested or thinking or seeing that you're scaling
• 12:18
  and want to have a team lined up
• 12:21
  now, it's better to email them than later.
• 12:24
  So, you know, just so that they can understand as they scale,
• 12:27
  they can bring you on because they are basically full with volume.
• 12:33
  Perfect.
• 12:33
  Awesome. All right.
• 12:35
  Well, thanks for those updates.
• 12:36
  now the good stuff.
• 12:37
  The good stuff. Yeah, let's dive into it. So.
• 12:39
  Okay, Part three of photographers, Streamlined workflows workflow.
• 12:44
  So in in episode two, which was two weeks ago,
• 12:48
  we had Colleen Kydd on from Three Palms being the last week.
• 12:51
  - loved that interview and talk with Coleen. - Fabulous.
• 12:53
  Yeah, she was awesome.
• 12:55
  So we did take a little bit of a break in the series, so we're back to it.
• 12:59
  Where we left off at the end of Part
• 13:02
  two was basically the end of a photographer's workday.
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  So they've they've completed the the shoot.
• 13:08
  They've gotten back into their car.
• 13:09
  They have the media on the on the SD card.
• 13:13
  So what now?
• 13:15
  What's the rest of the workflow from here to say delivery, Todd?
• 13:20
  let's, let's dive into it.
• 13:23
  Let's do it.
• 13:23
  So you're driving home and you get home, you arrive,
• 13:27
  and now it's time to get all of that media
• 13:31
  organize, arranged and into the cloud.
• 13:34
  So this is assuming that you are using external editors.
• 13:38
  If you're not, When we talk about the editors,
• 13:40
  just note that that's the point that you do your editing
• 13:43
  and so you get home
• 13:46
  and you put your card in the computer.
• 13:50
  And if we didn't mention this, I want to mention it now, but we suggest
• 13:53
  that you create a new folder in your camera for each shoot
• 13:59
  So I believe almost every camera, if not every camera,
• 14:03
  you can trigger a new folder where
• 14:05
  the images that you take will go into.
• 14:09
  So we just get in the habit that as you show up,
• 14:12
  you know, you go to your your menu system, create a new folder
• 14:17
  and then all those images go to that folder
• 14:19
  What happens, Todd, if somebody forgets to create a new folder,
• 14:22
  what's an easy way to find the delineation between shoots?
• 14:26
  Yeah.
• 14:27
  So you've you've made life
• 14:28
  a little bit more difficult for yourself, but that's okay.
• 14:31
  All you have to do is you just have to show that date
• 14:35
  created column in your browser window.
• 14:40
  And the neat thing about that is as you go down
• 14:43
  the date created, it shows the time you're going to see.
• 14:46
  If you have a 1:00 shoot, you going to see 1:02,
• 14:48
  1:02, 1:02, 1:02 1:03, 1:07, 1:07
• 14:51
  So you're going to see everything
• 14:52
  and then you're done taking photos at the house and say, 1:45
• 14:55
  while you're going to get to your next house at 3:15.
• 14:58
  And so you'll just see 1:45 than 3:15 and you'll see a big gap in time.
• 15:04
  And that's how you can understand that you have the next shoot
• 15:09
  just by looking at the time frame.
• 15:10
  I only ask because I may or may not have done that once or twice in my career.
• 15:19
  Yeah, well, I mean, looking back to one.
• 15:21
  So when I started shooting, I just did video and I was shooting on a Canon G01.
• 15:26
  And so we were shooting actually to tape.
• 15:30
  Yeah. Those that around.
• 15:31
  You're all parents. Yes, I am.
• 15:34
  And your parents basement those those things,
• 15:36
  those black boxes, the big and the small ones,
• 15:40
  they are they
• 15:43
  hold media on them.
• 15:44
  - I don't know if y'all knew that but - was it, was it the full,
• 15:49
  Was it the full VHS tape?
• 15:51
  No, I'm not that old. It
• 15:55
  I am.
• 15:57
  I am. I remember my dad's RCA camcorder, so,
• 16:00
  I mean, you had to have it on your shoulder.
• 16:02
  It was a full VHS tape.
• 16:04
  You popped in the side?
• 16:05
  That was straight Steven
• 16:06
  Spielberg up on the shoulder, just, you know, crouching low to get the angle.
• 16:10
  Yeah,
• 16:12
  I remember those, Craig.
• 16:13
  I didn't shoot on them,
• 16:15
  but what I used to do is I used to
• 16:17
  in between houses, I would
• 16:21
  in the back of my car, in my trunk, I'd write down the address of the house.
• 16:25
  Okay.
• 16:25
  And then I would, I would hit record to record video.
• 16:29
  And I, I'd toggled off a double punch up, basically.
• 16:32
  So I had a split second of video footage.
• 16:36
  And then that way, as I imported everything, I would look at the
• 16:40
  size of the clip
• 16:43
  and the size of the clip would tell me that it was,
• 16:46
  you know, 30 megabytes as opposed to 100 megabytes.
• 16:50
  And then I could see that.
• 16:52
  So you're just looking for a break time works great for you guys now
• 16:56
  to get that in there.
• 16:57
  And if you forget to do the folder, then it's really no big deal.
• 17:00
  Worst case, you're just going to look at the house, look at the images.
• 17:03
  But the goal is So I guess I should have started
• 17:06
  with the goal of what this important this podcast is.
• 17:10
  But the goal over the last 20 years of doing this is to make this process
• 17:17
  as quick, efficient
• 17:19
  and error free as possible.
• 17:22
  I mean, think about it.
• 17:24
  Are you getting paid sitting there importing your media?
• 17:29
  I mean, it's
• 17:29
  part of what you have to do, but if you do it in one minute
• 17:33
  or one hour, is a realtor ever going to know?
• 17:36
  I mean, when's the last time a realtor called and said, Hey,
• 17:39
  you imported way too fast for my job?
• 17:42
  Never.
• 17:43
  You know, So we want to save your time.
• 17:47
  We've done this a million different ways and we've done it well.
• 17:51
  I wish I we haven't done it a million times.
• 17:53
  We've done it a lot of times, hundreds of thousands of times.
• 17:56
  And the goal was to streamline it. So.
• 18:01
  So create the folder.
• 18:02
  If you don't have the folder, look
• 18:03
  for the date modified and look for your gap in time know.
• 18:08
  So at that point you've arrived home.
• 18:10
  And if you're a Spiro user
• 18:13
  and you've integrated Dropbox, you have
• 18:18
  a folder for every
• 18:20
  appointment waiting for you in your Dropbox folder.
• 18:24
  It's a very cool automated way of getting those folders.
• 18:27
  It is. It is. We used to create these.
• 18:29
  We used to manually right click, create the folder and we're strategic
• 18:34
  when we create this folder for you
• 18:35
  all is that we create the folder beginning with the date.
• 18:39
  So today is June 21st.
• 18:41
  So we would say 06.21.24
• 18:46
  and then we would put a space and then we say, If this is job one,
• 18:49
  we say it's a 01,
• 18:51
  the sequence number of the job, and then we have a space
• 18:54
  and then we have the address and the agent name in there.
• 18:57
  So the neat thing about that is if the agent ever calls back
• 19:02
  three months from now, three years from now,
• 19:05
  and you need to find their folders on Dropbox, all you have to do
• 19:09
  is search the agent's name and you would find all of their results.
• 19:14
  So that's why we put the agent name in there.
• 19:16
  If you need to find the address,
• 19:17
  the cool thing is just search the address that will show that exact one folder.
• 19:21
  So we do all these things for a reason because they all come together.
• 19:25
  We have people ask for things like, Oh, let's just put in the Dropbox name.
• 19:28
  That's an easy way to search.
• 19:30
  You of course can search and Spiro for the agent name,
• 19:32
  but sometimes you just need an agent like, Hey,
• 19:34
  do you have these assets from back in 21 and if you save it
• 19:37
  that long, I'm not suggesting you save files that long.
• 19:40
  I'm not saying this is what you do.
• 19:42
  I think you you save them for a year and then you delete them
• 19:45
  and you tell your clients you delete them after a year.
• 19:47
  Because the problem is, is when you do this for 20 years and people
• 19:50
  expect you to save stuff, you have oodles and oodles
• 19:54
  of storage space of hard drives and it becomes unmanageable.
• 19:59
  So you're back at those folders, Craig.
• 20:00
  And now you do this quite you do this, you,
• 20:02
  you are still actively shooting the field, so you come back to the folders.
• 20:06
  What do you do with the folders?
• 20:08
  Right.
• 20:08
  So I'll go into my Dropbox account and I will download those folders
• 20:11
  to my local machine, whether it's laptop, desktop, whatever, so that I have
• 20:15
  those folders as structured in Dropbox locally.
• 20:19
  I then take the files from my SD
• 20:22
  card, say it's, you know, the photos for job one.
• 20:25
  I will drag those into the photos subfolder of that job.
• 20:29
  One address.
• 20:31
  Same thing with any video files.
• 20:33
  Drag it from the SD card and just transfer the files that way.
• 20:37
  That way there in the Dropbox folder that's on my local machine.
• 20:40
  They're not uploaded back to Dropbox yet, but that's how then we can get transfer
• 20:46
  into the folder and start our organizing and culling process
• 20:49
  and renaming those files for how Spiro
• 20:52
  likes to, you know, organize everything.
• 20:55
  Yeah.
• 20:55
  And we have strategically not taken them online yet.
• 21:01
  You're not ready to take them online yet.
• 21:03
  There's still some organizing, some renaming that you need to do
• 21:07
  and some other things.
• 21:08
  So if you start to take them online or if you say, Hey Todd,
• 21:11
  I use the Dropbox app, don't let it sync yet.
• 21:14
  There's no reason to let it sync.
• 21:16
  It's just going to confuse itself.
• 21:17
  It might create duplicates.
• 21:19
  We have not historically had good success with the app,
• 21:23
  and so we just recommend that our our photographers
• 21:27
  go to the Dropbox folder, click the five jobs for today
• 21:32
  and just drag those down to their desktop that will download them from Dropbox.
• 21:36
  And then you have your working folders right there right now.
• 21:40
  One thing you mentioned, Craig,
• 21:41
  so you said you take the photos into the photos folder.
• 21:44
  So in your Dropbox folder are there subfolders inside of that
• 21:49
  Correct.
• 21:49
  Yeah.
• 21:50
  So you have what we call our raw folders.
• 21:53
  So the raw photos, you know, we shoot five,
• 21:57
  you know, five, five exposures, we shoot HDR.
• 22:00
  So I've got five different exposures
• 22:03
  for every shot that I've taken and yeah, I drag those into a raw photos folder,
• 22:09
  I take my video clips, drag those into the raw video clips folder.
• 22:14
  We have an edited photos folder and edited video folder in the
• 22:20
  you know, for any other services
• 22:21
  we have, like say our agent home highlight ads or whatever we create them
• 22:26
  manually create those folders since they're not as usual of of add ons
• 22:32
  but yeah a
• 22:33
  subfolder for basically each type of raw media that you have.
• 22:37
  Awesome.
• 22:37
  And those subfolders will automatically get created for
• 22:42
  you based on your dropbox setup inside of Spiro.
• 22:45
  Okay, so when you integrate inside of your Dropbox,
• 22:48
  you just tell us what you want those folders to be named.
• 22:51
  If you're curious what our structure is, just search the knowledge based article.
• 22:55
  I share a ton of information about what we do at our real estate
• 22:59
  media company in there, so we do five folders like Craig mentioned,
• 23:03
  unedited photo and video.
• 23:05
  That's two folders.
• 23:06
  The third folder is what we call other media, and we'll skip back to that
• 23:10
  and we'll explain that in a second because that does have a purpose.
• 23:13
  And then we have edited photos and video,
• 23:16
  and some of those folders are
• 23:18
  what we call static folders, which means you just drop them in there.
• 23:22
  Static being that Spiro won't do anything with them as opposed to
• 23:27
  what we call auto import folders, which means Spiro will scan that folder.
• 23:33
  And if it sees media in, it will take that media, upload it
• 23:38
  to your property website automatically for you.
• 23:42
  So one thing I want to touch on
• 23:44
  is the other media folder and why this is important.
• 23:48
  So typically
• 23:51
  a job at a job you might have some media that you'll take,
• 23:56
  but you don't know if the client will want it.
• 24:00
  These are just safekeeping.
• 24:01
  So, Craig, I'm trying to think of some examples right now.
• 24:04
  What are some shots that you take for that you put in the other media folder?
• 24:08
  Yeah. So let's look at drone, for example.
• 24:10
  You know, say our basic drone package,
• 24:12
  we we deliver four photos, four aerial photos to the client,
• 24:17
  but the photographer is actually going to shoot
• 24:19
  five, maybe six photos.
• 24:23
  But we're not going to necessarily
• 24:24
  we're not going to deliver all five or six of those.
• 24:27
  We're only delivering four because that's what the bundle includes.
• 24:30
  But that extra aerial shot or two,
• 24:34
  that maybe is a different angle that the client might want.
• 24:38
  We put that into the other folder.
• 24:40
  So if they come back and say, Hey, do you happen to have a shot from this angle,
• 24:45
  we might have that and then we can easily just pull that up,
• 24:48
  edit it and deliver it.
• 24:50
  Yeah, that's I love that. So. Craig What? So
• 24:54
  we don't edit?
• 24:56
  Why don't we have our editors edit what's in the other media folder.
• 25:00
  Well it costs you right.
• 25:02
  And every photo they're there editing is
• 25:07
  that's coming out of your your bottom line
• 25:09
  and if you don't know if the client wants it
• 25:11
  or if you don't know the client's going to buy it from you, there's
• 25:14
  no reason to have them edited it, to have them edited.
• 25:18
  So
• 25:19
  I have a funny quick and a
• 25:21
  anecdotal story of dumb things I've done in the past.
• 25:25
  Oh, I love this segment we need to do.
• 25:28
  Here we go.
• 25:28
  We should we should make that a segment dumb things we've done before.
• 25:32
  Learn, learn from our mistakes.
• 25:34
  Those of you that have done any portrait photography, you're
• 25:37
  just going to shake your head and laugh and like, you idiot.
• 25:39
  So I know
• 25:41
  I did learn the lesson very quickly.
• 25:44
  So I don't do a ton of portraits, but now and then
• 25:48
  I will shoot some portraits of family photos, senior photos,
• 25:52
  some realtor headshots.
• 25:54
  When I first started doing portraits.
• 25:57
  Todd, you're going to laugh your head off.
• 25:59
  Any good photo?
• 26:00
  I thought would be interesting to the to the client.
• 26:05
  I would edit every photo and upload it to the online gallery.
• 26:11
  You know, I'd watermark everything and then they would pick which ones. And
• 26:16
  and that after I think it was after the second job, I'm like, wait a minute.
• 26:20
  They only picked four photos and I edited
• 26:23
  say ten, and I spent a lot of time on editing those extra.
• 26:27
  So that was a waste of my time.
• 26:29
  What in the heck am I doing?
• 26:32
  So yeah, yeah.
• 26:33
  You don't want to edit every photo.
• 26:36
  Yeah.
• 26:36
  And that's a, that's a good simple example of, of that
• 26:40
  I have a story very similar, except it ended a little worse.
• 26:44
  It wasn't just my time.
• 26:45
  I had a so I shot weddings for ten years, you know, probably ten or 15.
• 26:51
  Yes. Thank you.
• 26:53
  And I had a couple
• 26:56
  that I did their engagement session
• 26:59
  and I spent a ton of time with them, more than normal.
• 27:03
  And, you know, we went to the college campus where they're at.
• 27:06
  Anyways, long story short, I delivered a lot of images to them,
• 27:10
  way more than I should have ever.
• 27:12
  So it took me way longer to edit them.
• 27:14
  But also
• 27:17
  I got bad feedback from the
• 27:19
  soon to be Bride about the images.
• 27:22
  And I was a little.
• 27:24
  I mean, any time someone doesn't like your work, you're,
• 27:27
  you know, I took pride and I thought I delivered a nice set.
• 27:30
  well, what came back is that she just didn't like the way
• 27:34
  she looked in some of the images, and she was self-conscious about it.
• 27:39
  Yeah. And she.
• 27:40
  She had a set that she liked, and she's good with, you know, a third of the images
• 27:45
  just giving her all those options made her analyze it that much more.
• 27:50
  Made her be, you know, analyze herself the way she looks.
• 27:54
  And so I learned very quickly that you don't want to give too much.
• 27:59
  That same theory proves true with your real estate agents.
• 28:03
  I can't tell you how many times
• 28:04
  we've delivered too many photos, and the agent comes back with a complaint.
• 28:08
  We had all of the right angles.
• 28:11
  We just gave them angles that they didn't need,
• 28:14
  and they wanted to like those angles as much as they like the other ones.
• 28:18
  And that is part of the transition to becoming a good real estate photographer.
• 28:23
  Is understanding what not to give them, what to give.
• 28:26
  there's a psychology element to photography
• 28:30
  that when I first got into it, I didn't even think about
• 28:33
  one of my early mentors who she did weddings and portraits and all of that.
• 28:38
  She she looked me straight in the eye.
• 28:39
  She said, Craig, portrait photography.
• 28:41
  And actually it goes beyond portrait photography.
• 28:45
  But this specifically is what we were talking about, she said, is
• 28:48
  as much counseling and psychology as it is the art of photography.
• 28:52
  I'm like, What?
• 28:53
  And it was that exact example you just gave, Todd, is people
• 28:56
  are self-conscious of themselves and they'll start to nitpick.
• 28:59
  And there's nothing.
• 29:00
  Usually if you know your stuff, it's not a reflection of your actual photography
• 29:04
  or your lighting or your composure or, you know, any of that.
• 29:09
  It's just people are self-conscious and they they start over analyzing.
• 29:14
  But it's yeah, like you said, it's the same for real estate.
• 29:17
  You give too many options
• 29:19
  that not every shot is going to be your best shot.
• 29:22
  There's angles I take that are not the best angles
• 29:25
  and I take those out when I get home from my shoots for my
• 29:29
  for my shoot day because I can see, okay, it's not a bad picture,
• 29:33
  but it's not the best picture.
• 29:34
  I'm not even going to show that to them
• 29:37
  because we only want them to see the best work that
• 29:41
  that we have to deliver so that they continue to use us.
• 29:45
  It's all ties back to business.
• 29:47
  MM You know, we're, we're talking a little bit about the creative element, but
• 29:53
  you got to look at this as how does this impact your business?
• 29:56
  That's why we're talking to workflow and efficiency.
• 29:59
  We want to make you efficient and give you a good workflow
• 30:02
  so that your bottom line is the best that it can be.
• 30:05
  Yeah, exactly.
• 30:06
  Good advice, Craig. Good advice.
• 30:08
  So rewinding back a few to talking about
• 30:12
  the other media folder,
• 30:15
  one, if you don't know that your client wants those angles
• 30:18
  and we're not suggesting you use that folder every time there's
• 30:22
  many shoots that our photographers don't put anything in the other media
• 30:26
  So if you think, Oh great, I'm
• 30:27
  just going to put the 15 shots I didn’t want for every shoot in there.
• 30:30
  No, please don't do that. You are wasting time.
• 30:33
  It's just start.
• 30:34
  Yeah, yeah. And space.
• 30:36
  If you just started, that's okay.
• 30:38
  But make it a goal by day 90 that you don't put anything in that folder
• 30:42
  unless you're like, Oh, this.
• 30:44
  Is this a nice master closet?
• 30:47
  And I typically don't take closets, but it's really big.
• 30:51
  I'm just going to take it. I'll put in other media.
• 30:53
  I'm not going to have the editors edit it. If they call, they'll have it.
• 30:57
  The third reason why
• 30:58
  you want the other media folder, if you have photographers
• 31:01
  or even if you're a solo shooter, is if your client calls
• 31:05
  as the day of delivery, which is the next day,
• 31:09
  and you or they are on the road, but they have the angle that you want
• 31:15
  sitting back on their SD card,
• 31:18
  This is CF card because I'm old,
• 31:22
  that I'm holding up a CF card to all of you that are listening.
• 31:26
  If the client wants that image and it's sitting on a memory
• 31:30
  card on a desk and it's not in the cloud,
• 31:34
  you're not going to get it to them on time because you
• 31:37
  or your photographers out on the road, which is good, you're making money,
• 31:41
  But you need to have that thing in the cloud
• 31:44
  so that you can grab it and it's accessible the day of delivery.
• 31:49
  So lots of mistakes
• 31:50
  we've made along the way to create the other folder.
• 31:54
  If I would just steal it, just steal that, do it.
• 31:58
  If you're scaling on a team, do the other media folder.
• 32:01
  That's where your photographers
• 32:03
  will upload any media that they think the client might want.
• 32:06
  But again, don't let that be a crutch of like, I'm
• 32:08
  just going to throw all this crap in there because you want me to do it.
• 32:12
  Okay, cool.
• 32:12
  So we have taken all of the media and and taken it drag and drop
• 32:17
  from the appropriate folder or from our SD card to the appropriate folder.
• 32:22
  And now we have all the media organized
• 32:27
  into the correct folder, but it's not completely organized.
• 32:30
  Right. Craig, What do we do next? - Right. Yeah.
• 32:32
  So what, what we do next is we then actually organize each,
• 32:37
  each photo in the folder because we want to deliver photos
• 32:40
  in a particular order that most realtors like.
• 32:43
  We want to front load the best spaces.
• 32:45
  So the main living area, the kitchen, the master bedroom,
• 32:48
  if it's on the main floor, you know, and save save rooms
• 32:51
  like the half bath and the laundry room for last on that floor.
• 32:55
  So you might have to shoot out of order.
• 32:57
  Well, then you need to organize those photos
• 33:00
  into the correct order that you want to deliver those in.
• 33:04
  And so you're really spit it out, Craig.
• 33:08
  Craig.
• 33:08
  Rearranging the photos in the correct order
• 33:11
  and also deleting out bad photos that you just you don't want to save.
• 33:14
  You don't want to deliver.
• 33:16
  I mean, any, any full, any photos that you want
• 33:19
  to put into that other folder, taking those out and moving those as well,
• 33:22
  but make sure you get them in a good deliverable order to your client.
• 33:27
  Yeah, I cannot stress to you guys
• 33:30
  how important it is to organize at this point.
• 33:33
  So I know some of you say I do it in QC.
• 33:35
  I have my editors do it or I don't do it at all.
• 33:38
  I hear some of you say that and I see some of you.
• 33:41
  When you send me a question, I see your delivery page
• 33:44
  and like it's a glaring issue to me
• 33:47
  and you need to organize your images
• 33:51
  because you have created art that you're giving.
• 33:54
  You're telling the story of the home and you need to give it
• 33:58
  in the appropriate order to the realtor.
• 34:01
  So if you're out there saying, Oh, my realtors don't care, I give it
• 34:04
  whatever order and they'll do whatever they want with it.
• 34:06
  I can tell you I am confident your you have lost clients because of that.
• 34:10
  You might have some clients that put up with it.
• 34:13
  I'm not saying that, but I am saying you will lose clients
• 34:17
  if you make them do your work.
• 34:21
  You were there.
• 34:22
  You know what the order should be?
• 34:23
  I would never risk not giving it in a walk in an appropriate order,
• 34:28
  because they're going to look at that and you're going to send them a third
• 34:32
  bedroom first or as the second shot or the first shot inside the house.
• 34:36
  So you shoot the exterior of the house and you show all exterior front and back
• 34:41
  and then you show say you went upstairs
• 34:43
  because the house wasn't ready and you shot the third bedroom.
• 34:48
  And the first thing the viewer sees once they get in from outside
• 34:51
  is the third bedroom.
• 34:52
  I can tell you that is jarring to an agent.
• 34:55
  They're going to want to see the front of the house.
• 34:57
  Then they want to see
• 34:58
  what's inside the front door and show me the main living areas.
• 35:02
  So I just I'll tell you from experience and this is a small room,
• 35:06
  I tell you what I know, because I've seen it.
• 35:08
  Please put your images in order.
• 35:11
  that's specific feedback.
• 35:13
  I've heard from our clients
• 35:14
  that they appreciate that we order things the way we do so that they don't have to.
• 35:19
  They've got too many other important things to take care of them
• 35:22
  or their admin to reorder photos.
• 35:27
  Let's make ourselves There's a phrase you use, Todd.
• 35:30
  Let's make ourselves sticky.
• 35:32
  You know, if we can provide that quick service for them,
• 35:36
  it's just that next extra level of service to them that they love and appreciate.
• 35:39
  And they they've specifically mentioned
• 35:43
  that service that we provide of ordering the photos for them.
• 35:47
  Yeah.
• 35:48
  How easy is it such a freebie?
• 35:49
  Like, it's so easy.
• 35:50
  It's most of the time you have it done correctly because you can walk the house
• 35:54
  correctly
• 35:55
  I understand you can. I shot 10,000 houses.
• 35:58
  I know you can't always walk a house correctly
• 36:00
  But you just.
• 36:01
  You can do it afterwards.
• 36:02
  We're going to talk about that process in a second.
• 36:04
  I do want to pause very briefly to talk about the order.
• 36:08
  So your pricing side, what order do you shoot in?
• 36:10
  Okay. I understand.
• 36:12
  I see the value of correctly ordering What what order do you take?
• 36:15
  So Craig gave you a little hint.
• 36:17
  We shoot the front of the house and then we shoot the house
• 36:20
  in what we call walking order.
• 36:22
  And we train to this some and there are some exceptions.
• 36:25
  So front of the house moving in then we take the entry to the house.
• 36:29
  So there's I have a foyer does it have an entry
• 36:32
  at that point you have to decide if straight ahead
• 36:36
  there's a two story family room that has windows
• 36:40
  two stories, beautiful, entertaining area that leads into an open kitchen
• 36:44
  or there's an okay study to your left
• 36:50
  you need to take get to the meat and potatoes.
• 36:53
  That's a phrase we use here at Wow.
• 36:55
  Get to the meat and potatoes.
• 36:56
  Give us give us the main course of the meal.
• 37:00
  So shoot the entry because that's important,
• 37:03
  because you have to walk in the front door.
• 37:05
  What's inside that front door?
• 37:07
  Don't show the two story family room next.
• 37:09
  You've got to show where you're getting into the house at
• 37:11
  because your brain got to connect it from that entryway.
• 37:14
  The user or the viewer excuse me can see that.
• 37:18
  Oh, down there. I see. Oh, that's the family room.
• 37:20
  If it's beautiful, show it next and then go straight to the family room,
• 37:25
  come back left to the kitchen and show the main living areas.
• 37:30
  At that point, before you go upstairs, you can show that den
• 37:34
  in the front of the house. That's not so great.
• 37:37
  Yeah.
• 37:37
  Now you're now on the way to the family room.
• 37:40
  You pass the half bathroom and then the basement is to the left.
• 37:45
  Okay, This is, not all house, all right? It's pretty standard.
• 37:47
  So to the right is a half bath.
• 37:49
  To the left is basement stairs.
• 37:51
  When do I show the basement or when do I show the laundry room?
• 37:54
  We put those suckers at the end before we go outside.
• 37:58
  They're half bath, you know,
• 38:01
  are small.
• 38:03
  They're just.
• 38:04
  And they're more of a just a I can't think of a term, Craig.
• 38:08
  My brain. I mean, they're just an afterthought.
• 38:10
  There it goes.
• 38:11
  Perfect.
• 38:11
  All right, Justine, our editor, just let me struggle here and stutter
• 38:14
  for a little bit.
• 38:15
  Don't cut out the stutter so everybody can see this is real ya’ll
• 38:21
  Half baths are an afterthought.
• 38:23
  Okay.
• 38:24
  Let me try to pull myself together and put a phrase out.
• 38:28
  One at a time.
• 38:29
  After you've shot the entry way,
• 38:32
  the two story family room, the kitchen, shoot the den, go upstairs,
• 38:37
  shoot the master, the big bedroom first with the bath,
• 38:40
  and then go to the sub bedrooms and any bathroom
• 38:43
  After that, you'll want to go downstairs if there is one.
• 38:46
  If there's not a downstairs,
• 38:47
  that's when you can show your laundry room and your bathroom.
• 38:50
  And then when you go outside to the backyard,
• 38:53
  show your best angle first.
• 38:56
  It's typically you're walking to the back of the yard
• 38:58
  and you're shooting up at the house so that people can see the house.
• 39:02
  Sometimes I see y'all arrange it like you're standing the deck
• 39:05
  or the patio and you'll show the view, which might even be beautiful.
• 39:09
  But that throws my brain off because what are we selling?
• 39:13
  We're selling a house that has a great view.
• 39:16
  We're not selling a view that, by the way, has the house
• 39:20
  Yeah.
• 39:20
  So show that house first and then you can flip for your second
• 39:23
  backyard shot if you want a shot of the view.
• 39:27
  The key to this is putting
• 39:28
  yourself in the place of the realtor and being a salesperson with them.
• 39:32
  Yes. You're a photographer.
• 39:34
  Yes, you're a videographer, but you are part of marketing and sales team
• 39:38
  and you're helping them sell this house.
• 39:40
  So take the shots and put them in the order
• 39:42
  that's going to help sell the house.
• 39:45
  And show those those key shots.
• 39:49
  Yeah.
• 39:49
  A phrase that we use here at Wow Ryan, our head trainer came up with a new guy.
• 39:53
  Steal it, too.
• 39:54
  If it works for your team, we always ask our photographers
• 39:57
  in every photo, every video clip, What are you selling?
• 40:01
  And does it look good?
• 40:05
  to have them as your team is learning
• 40:09
  and you see a photo and you're doing critique
• 40:11
  with them and feedback and you see a photo that you want take ask them
• 40:15
  what are you selling and doesn't look good.
• 40:18
  And they'll go, Hmm, well, I kind of just took half of that toilet there
• 40:21
  because it was a really small bathroom in Oh yeah, I'm selling a toilet.
• 40:25
  Like, that's not very you know, it's not great.
• 40:28
  So we find that that ties kind of connects some of the dots for photographers,
• 40:33
  especially as our learning is to always think about
• 40:35
  what are you selling and does it look good? Right.
• 40:39
  Okay, cool.
• 40:40
  So let me jump forward again because,
• 40:43
  you know, when we
• 40:44
  when we say this out loud, Craig, there's 20 years of efficiency in here learning.
• 40:48
  So I didn't yeah, I thought this was going to be a quick one, honestly, today.
• 40:51
  And there's so much in here that we do these things for a reason.
• 40:56
  So organizing so many of you are going to say, Todd,
• 40:58
  I don't like to organize before editing because I have five brackets
• 41:04
  and I've got all those images.
• 41:08
  How do we that's a pain to drag around.
• 41:10
  I got to reorganize them.
• 41:12
  How do I even do that?
• 41:14
  Craig, I think we've made it pretty simple.
• 41:16
  Are you referring to the software we use to help us organize those things?
• 41:20
  Yes. Just, just the, the way how we org Yeah, how we see them.
• 41:23
  Five at a time and how we drag and drop them.
• 41:26
  So we actually just recently made a change.
• 41:29
  We've been using Adobe Bridge
• 41:31
  for years and years and years to help organize our photos
• 41:35
  so that we can, we can highlight those five exposures
• 41:38
  and just drag the batch that that batch of five wherever we need to.
• 41:41
  And it made it pretty quick.
• 41:43
  But we were having challenges with, with bridge for a couple of reasons.
• 41:48
  One of them tied to the way we do we shoot video now I won't get into those
• 41:52
  those nitty gritty but we're using a free program
• 41:55
  that actually one of our photographers found.
• 41:59
  It's called XnView MP And you know what?
• 42:04
  I'll put a I'll put a link to that software
• 42:07
  in the show notes if you're watching on YouTube.
• 42:10
  Well, actually both both the podcast, audio podcast and the YouTube,
• 42:15
  but it's
• 42:16
  freeware and it's been working fantastic for us.
• 42:19
  There's there's one small little, little challenge.
• 42:23
  It's not a big deal and again,
• 42:25
  not going to get in the details, but A, it's free and B, it works.
• 42:29
  So yeah, yeah.
• 42:31
  So the biggest thing here is that so we switch to this XnView MP for a reason
• 42:36
  because our video clips weren’t showing a preview.
• 42:41
  if you're going to organize media, you have to see it.
• 42:43
  You don't want to open up every clip.
• 42:45
  So in bridge it won't show a preview.
• 42:48
  The biggest thing here is if you use bridge or if you use
• 42:51
  any other program, you need to be able to see your bracketed images
• 42:56
  all in one row.
• 42:58
  So if you shoot five images, you need the scale of the window
• 43:03
  that shows the thumbnails, the preview to be a row of five across, right?
• 43:10
  So and in these programs you can scale the width of the window,
• 43:15
  but you can also scale the size of the thumbnail
• 43:18
  so that you can have five across.
• 43:21
  If you shoot three brackets, put three across, if you shoot
• 43:24
  seven brackets, put seven across
• 43:27
  the neat thing about that is now
• 43:30
  you can look through your images and your first image
• 43:34
  is typically your middle bracket, so you can view it from there.
• 43:37
  And then if you need to drag the order, you're going to click on the first image
• 43:42
  shift, click, hold the shift key and click on the last image.
• 43:46
  You've selected five images or one bracketed set.
• 43:50
  Drag that to where you want it, drop it,
• 43:54
  and you have just organized your media.
• 43:58
  Craig, a question
• 43:59
  I get asked all the time is why don't you just have the editors,
• 44:03
  your VA, organize after this is done
• 44:07
  right
• 44:08
  So let's do that.
• 44:09
  Yeah.
• 44:09
  My philosophy on this is the editors didn't walk the house.
• 44:13
  They don't, they don't know the order necessarily of that house.
• 44:17
  You do as a photographer, so don't.
• 44:20
  Yeah, don't rely on your editors to know the proper order of that house or
• 44:25
  or where those rooms are in the house, what floor they're on, even.
• 44:28
  They have no idea.
• 44:30
  Yeah.
• 44:31
  I don't know if you all been, you know, your editors probably in Vietnam,
• 44:36
  maybe India, maybe the Philippines.
• 44:40
  And we could not run our business without our team offshore.
• 44:44
  They are an intricate part of our business
• 44:46
  However, we
• 44:47
  know what they're really good at and what we're good at.
• 44:50
  And real estate in those areas is not like real estate over here.
• 44:55
  I mean, I always give a quick funny example.
• 44:56
  We have our virtual stager, Jess, our head of ops one day said
• 45:00
  was going back and forth on stage in a room and she said,
• 45:04
  Hey, can you just put a runner, you know, put a runner up by the front door?
• 45:08
  She wanted a rug there, what we call it a runner,
• 45:12
  and we get the photo back.
• 45:15
  Was it someone jogging.
• 45:17
  Literally somebody is jogging by the front door.
• 45:21
  That's awesome.
• 45:23
  Yeah. So?
• 45:24
  So and so.
• 45:25
  Yeah, we still laughed about that.
• 45:27
  But that is a very good, just funny example as to why
• 45:31
  let your offshore team, your VA’s, do what they're good at
• 45:34
  and you were in the house, You know what
• 45:37
  you're selling, just finish off the job and put it in order.
• 45:40
  So it's super simple.
• 45:42
  So from there you have drag
• 45:45
  and drop everything in the appropriate order
• 45:49
  and now you need to just do
• 45:52
  a quick re numbering of all the images. Yep.
• 45:55
  And you need to renumber them because you just spent time putting them in order
• 45:59
  and let's give them to your editor
• 46:02
  and 001 through 425.
• 46:07
  So start it sequence number one through the end.
• 46:11
  It's a quick batch rename in bridge and also the XnView MP.
• 46:16
  I'm saying that wrong, but then you show.
• 46:18
  XnView MP
• 46:20
  XnView MP
• 46:22
  Thank you XnView MP for making that program by the way,
• 46:25
  and letting it be free. Because it is very helpful.
• 46:27
  They are not sponsoring this video.
• 46:29
  We have no ties to them.
• 46:31
  It's just a program we found that works.
• 46:34
  Yeah, and we have no affiliate code because they're free.
• 46:37
  Yeah,
• 46:39
  right.
• 46:39
  We just use them. So.
• 46:42
  Okay, so you've renumbered your images.
• 46:44
  You do the same for your video clips.
• 46:47
  And what do we do now, Craig?
• 46:49
  We're going to bring this thing home.
• 46:50
  Yeah. So it's easy.
• 46:52
  You take that, that Dropbox folder that you downloaded to your local machine
• 46:56
  that you've now just moved everything to and organized and renamed, drag
• 47:01
  that folder back into Dropbox
• 47:04
  Boom.
• 47:06
  And you walk away from that sucker.
• 47:09
  No, don't walk away.
• 47:11
  Don't walk away.
• 47:12
  All right.
• 47:13
  Well, I mean, you can walk away temporarily, but you must come back
• 47:18
  and make sure that every file actually did
• 47:22
  re upload to Dropbox.
• 47:25
  You don't want to, you know, the next morning find out that,
• 47:28
  oh, there was a couple of upload errors and there were a few files missing
• 47:33
  and so the editors couldn't finish the entire set.
• 47:36
  Make sure to verify that all of your files
• 47:39
  did in fact upload back to Dropbox.
• 47:43
  Yeah.
• 47:43
  Now you can make it real if you have gigabit upload speed.
• 47:48
  go ahead and rub it in our face, Craig.
• 47:51
  I just uploaded upgraded to fiber.
• 47:54
  I've got gigabit upload now.
• 47:56
  No joke, Todd.
• 47:57
  This I mean, this has changed my life.
• 48:00
  I can do an average size shoot
• 48:03
  and have it uploaded within about a minute and a half.
• 48:06
  Oh, I'm so jealous.
• 48:08
  It has changed.
• 48:09
  It revolutionized my evenings. Now
• 48:13
  I can actually just sit there, watch it, upload.
• 48:16
  Okay. Everything uploaded green checkmarks.
• 48:19
  I'm good to go. I'm going to eat dinner.
• 48:21
  I love it. time is money.
• 48:23
  If you have fiber and you can get fiber please get it
• 48:27
  it's worth it
• 48:28
  Oh, we live in the middle of cornfields so that gigabit would cost us.
• 48:32
  I had a price. It would cost us two grand a month.
• 48:35
  - Are you kidding me? - I'm not.
• 48:36
  Because they'd have to bring the fiber down the pole.
• 48:38
  Yeah. To two grand a month for a three year commitment.
• 48:41
  So, yeah, don't. Don't do that.
• 48:43
  No, don't do that.
• 48:45
  and so you walk away after you're done.
• 48:46
  So a couple of tips.
• 48:47
  Two things.
• 48:47
  One, make sure your computer doesn't go to sleep.
• 48:51
  Yes, you can let your monitor turn off, but your power settings don't
• 48:54
  let the computer go to sleep.
• 48:56
  Number two, please, Hardwire, I know you're going to say
• 48:59
  you're going to give me some jargon about wifi and B and G
• 49:03
  and whatever letter they're up to now and how it's fast.
• 49:05
  It's not just hardwire the darn thing.
• 49:08
  It's a lot more reliable.
• 49:09
  You don't have drop out and it's going to work a lot better.
• 49:13
  Preach.
• 49:14
  Amen. Hallelujah.
• 49:16
  Yeah, cool.
• 49:16
  Thing is, now, if you've set up task and Spiro
• 49:20
  automatically your editors know about this job.
• 49:23
  Automatically your editors were shared The Dropbox folder.
• 49:27
  Automatically your editors can edit, put their completed
• 49:30
  media back in the completed auto import folders.
• 49:35
  You wake up the next day, your VA wakes up, the next day
• 49:39
  they see that editing has been marked as done by your editors.
• 49:42
  They have a QC task.
• 49:44
  They quickly go to the property website editor, they scan it for any errors.
• 49:50
  If there's something they want to correct, they can quickly download
• 49:53
  from that page.
• 49:54
  a little Dodge/Burn in Photoshop, Lightroom.
• 49:58
  Whatever you use,
• 49:59
  you can upload that image with the same file name to the property
• 50:03
  website editor and Spiro Spiro knows that you want to replace it,
• 50:07
  so it gets rid of the old image, puts it in the same spot
• 50:11
  where you had the uncorrected image, puts the corrected image.
• 50:14
  There, boom, You scroll to the bottom, you're all done.
• 50:17
  You go up, hit, deliver, and you are done with that job.
• 50:22
  You're on your way to doing more productive things with your day
• 50:25
  than organizing, uploading and QC.
• 50:28
  All right.
• 50:29
  So there it is.
• 50:30
  The photographers streamlined workflow after the shoot is done,
• 50:34
  after you've gotten back to your car, there's a lot packed in there.
• 50:38
  You might have more questions.
• 50:40
  Feel free to check it out at the knowledge base at spiro.media
• 50:44
  or if you have questions or want to know more.
• 50:46
  Todd, can they can they reach out to you?
• 50:48
  Yeah, please do hello@spiro.media if you guys want us to put it back
• 50:52
  together next week, send us some questions.
• 50:54
  I know there was a lot in there, literally 20 years of optimizing that process,
• 50:58
  so I'll be happy to elaborate on any part of it.
• 51:01
  Just email us and ask us the question
• 51:04
  and we will answer them on the podcast next week.
• 51:07
  Yeah, absolutely.
• 51:09
  All right.
• 51:10
  Well, this has been a chock full episode.
• 51:13
  It's gone a little long, so we're going to go ahead and end things here.
• 51:16
  But we just want to thank you again
• 51:17
  so much for for watching, for listening, for sharing the podcast with others.
• 51:21
  Be sure if found value if you found value in this
• 51:24
  this episode, we don't take this for granted.
• 51:26
  We'd love just for you to press that like button and feel free to share it
• 51:31
  with others on the various Facebook groups that we're all in for real estate media.
• 51:36
  We just really appreciate the opportunity to share the knowledge
• 51:40
  that we've gained over the last 20 years.
• 51:41
  The mistakes we've made, the dumb mistakes we've made.
• 51:44
  But you can save yourself the time and the pain
• 51:47
  and just have a successful business.
• 51:49
  So thank you again so much.
• 51:51
  We appreciate it, guys.
• 51:53
  Remember to take some time to be thankful for what
• 51:55
  you've been blessed with in your life and make sure you take a breath.
• 51:59
  Have a great week.
• 52:00
  Thank you for joining us for Spiro Podcast,
• 52:03
  Managing your real estate Photography and Videography Business.
• 52:06
  This is a production of Spiro and wow video tours.
• 52:10
  You can find out more about Spiro
• 52:12
  is real estate, media, business management software at our Web site.
• 52:16
  spiro.media.