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1,978 - The Tsunami of PropTech & the Lost Resident Journey | Time to Simplify in Multifamily
We're in a post-tsunami moment in Multifamily.The flood of PropTech promised us streamlined processes, hyper-automation, and frictionless leasing journeys. But what did it cost us?In this episode of the Multifamily Collective, Mike Brewer breaks down the unintended consequence of too much tech: we’ve lost sight of the customer journey. From the moment someone thinks about moving to the moment they sign a lease—we’ve overcomplicated it.It’s time for a reset.Mike shares:Why too much tech = blurry resident experiencesThe coming "great reconciliation" in Multifamily tech stacksHow entrepreneurial…
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