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How Leica Defied Digital Disruption
In Episode 99 of The CEO Diary, Lucas and Luna explore how Leica Camera AG survived and thrived against digital disruption. When smartphones killed the compact camera market, Leica doubled down on its heritage: $10,000 rangefinders, a cult-like following, and partnerships with Panasonic and Huawei. The hosts trace Leica's strategy from near-bankruptcy in the 1990s to its current renaissance, with revenues exceeding €400 million in 2025. They discuss CEO Matthias Harsch's focus on brand scarcity, the controversial decision to license the red dot to Huawei, and how Leica turned a…
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