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How Your Private Data Is Packaged, Sold, and Deployed to Target You | Joe Weil
Most Americans have little understanding of the vast amount of private data harvested from their smartphones by third parties, said Joe Weil, a former Apple product manager and the founder of Unplugged.
Where you go, who you associate with, what you like, is all easily discoverable, Weil said.
“It’s publicly available. It’s purchasable.”
What’s even worse is that the Fourth Amendment does not protect this advertising data, he said. The U.S. government, for example, does not require a warrant to access it.
Data brokers sell this data freely, and by applying just a few filters, anyone—foreign…
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