Our American Whiskey's Forecast For 2026, Bourbons Next Chapter

The Scotchy Bourbon Boys · Jan 7, 2026 · 1h · transcript

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We map how the American whiskey market cools from a frenzy to a focused, data-driven industry and why that’s a win for drinkers. More barrels, smarter releases, and price corrections point to a year of better access and stronger value.

• bourbon boom meeting reality in 2026

• production ramps, tech upgrades, and inventory management

• allocations easing and core labels returning to shelves

• drink less, drink better mindset shaping demand

• price fatigue, SRP resets, and secondary dynamics

• aging strategies, finishes, and blending creativity

• exports, tariffs, and domestic…