E108: Diego Borgo | How Great Brands Make You Believe
Diego Borgo helped bring Adidas into the NFT and metaverse world during one of the wildest moments in crypto history.
In this episode, Diego takes us behind the scenes of Adidas’ move into Web3 and reflects on whether the NFT boom was a failed experiment, a successful one, or simply too early.
We also dive deep into branding and storytelling: why great products aren't enough, what tech founders get wrong when explaining what they build, and how brands like Patagonia, Salesforce and Tesla create stories people want to become part of.
But the conversation eventually becomes much more personal…
The skinny
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