#2 - Principles of Persuasion
To become an effective CISO you need influence skills. On this episode we explore Robert Cialdini's book, "Influence" and discuss the psychology of persuasion. We will explore 6 key areas of influence:
Liking- If people like you - because they sense that you like them, or because of things you have in common - they're more apt to say yes to you
Reciprocity- People tend to return favors. If you help people, they'll help you. If you behave in a certain way (cooperatively, for example), they'll respond in kind
Social Proof- People will do things that they see other people doing- especially if…
The skinny
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