Latest / Fitness Business Podcast: Leadership, Innovation, and Profit
How HYROX Is Helping Gyms Grow Revenue, Retention & Memberships with Andrew Sugerman (S6 E1)
HYROX is no longer just an event. It's becoming a global sport, and gyms are in a prime position to benefit. In this Season 6 opener, JT speaks with Andrew Sugerman, CEO of Center, about why HYROX participation is surging and what it means for fitness business owners.
You'll learn:
- Why gyms are becoming training hubs
- How HYROX may improve retention and acquisition
- New revenue opportunities for operators
- How much space is needed for a HYROX zone
- Whether boutique studios and independents should get involved
If you've been hearing about HYROX and wondering if it matters for your…
The skinny
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