Viral Social Media Post Sales a London Shoe Shop from Closing - Zack's Good News
Over the last 30 years, Rachid Lazraq has been running a specialty shoe store in East London called Rich Collection Italia. As his customers have gotten older and as online shopping has gotten more popular, Rachid has endured bumpy times in the business — and was ready to close up shop for good.
Everything flipped overnight, though, when his daughter posted a TikTok video featuring the shop's vintage Y2K kitten heels — a pair she realized would appeal directly to younger shoppers.
The video racked up 300,000 views in hours — and business boomed at Rich Collection Italia…
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