Latest / Captivate the Mic: Master Public Speaking & Video, Build Confidence and Boost Visibility / From Glam to Grit: John Reveals the Truth Behind the Beauty Business

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From Glam to Grit: John Reveals the Truth Behind the Beauty Business · Captivate the Mic: Master Public Speaking & Video, Build Confidence and Boost Visibility

• 0:04
  Hello and welcome to Captivate the Mic with Elaine Williams, where we talk about speaking confidence, how to have more power on stage, and powerful presence, and all the things.
• 0:17
  And I have amazing experts, colleagues, and friends.
• 0:21
  You are in for such a treat.
• 0:23
  Today I am interviewing my dear friend and colleague, john Aslan.
• 0:31
  I don't know if I said that correctly.
• 0:33
  He is a such a New Yorker.
• 0:36
  He has an amazing transformational story and he has been in the med spa world before there were med spas and he is so up on all the cutting edge stuff and he actually talks.
• 0:51
  A lot of young women out of having procedures done because he preaches about inner beauty and he is all about what is best for each person.
• 1:02
  And I love his integrity.
• 1:04
  I love his passion.
• 1:06
  He's just an outstanding guy and I felt like it was important to have him on the show because he has a really unique.
• 1:13
  Look at things and there's a lot of misinformation out there, so I can't wait for you to sit back and listen.
• 1:19
  Please subscribe, rate, review, and share this episode with somebody who you think needs to hear it, and I'm so glad you're hi everybody.
• 1:29
  I am here with my fabulous friend and colleague, John Aian.
• 1:34
  I am so excited to have you at on our podcast.
• 1:37
  John, thank you for being here.
• 1:39
  Oh, thank you.
• 1:40
  I'm actually honored.
• 1:41
  When I look at the work that you do and how much you care about people and their traumas and helping them, it's just such an honor that you would choose me to be the avatar.
• 1:51
  The trusted avatar that would help the women you care about to avoid any sort of complication and avoid those treatments that could hurt them, because all someone need, does anyone need another trauma in their life?
• 2:04
  When there's so many safe things out there, why would you even risk getting hurt?
• 2:09
  I love that.
• 2:09
  And I, I know I've had my own experiences and so John, can you just do a little, can you just tell people a little bit about what you do?
• 2:18
  Sure.
• 2:19
  I've been in this space for 20 years.
• 2:21
  Wow.
• 2:21
  And for perspective, the space pretty much didn't exist.
• 2:26
  That long ago, like the word in the world, became more commonplace in 2016 when CoolSculpting launched because they spent a hundred million dollars a year advertising.
• 2:37
  Yeah.
• 2:37
  That's like the perspective that's, remember General Motors, that's what they used to spend on all their brands put together, so they have this humongous advertising budget.
• 2:47
  Direct to consumer.
• 2:48
  Like I would talk to a male friend in Tennessee and he is oh yeah, I just passed the billboard in Tennessee.
• 2:53
  Is that what you're doing?
• 2:54
  I'm like, no.
• 2:56
  I said, but you're like in the industry.
• 2:58
  That is the industry I'm in.
• 3:00
  Yeah, I've been in it for 20 years and from myself.
• 3:04
  The reason why I feel very empowered is that I try to answer every phone call so the ladies in the office can take care of the patients.
• 3:13
  So the first thing I do is say, tell me what treatments you've done, what worked for you and what didn't work for you.
• 3:19
  And then it's funny, that same day I get a I get an email saying, oh, do you wanna buy this$25,000 survey about the aesthetic industry?
• 3:26
  And I'm like, oh my gosh, no, I have more.
• 3:28
  No, I live it.
• 3:29
  Thank you very much.
• 3:29
  Yeah.
• 3:30
  I have more information than you do.
• 3:31
  And by the way, you're promoting the most dangerous ones because those are the ones that are trending.
• 3:37
  Yeah and since I work with people and I always work from the inside out and a lot of my female clients are worried about how they look or that they're gonna get bullied and there is tremendous pressure to look your best.
• 3:52
  Of course.
• 3:52
  John, tell us like.
• 3:54
  And I watched that nineties model thing.
• 3:57
  'cause I grew up with Cindy Crawford and Linda and it was so fun to watch it with my sister.
• 4:02
  And then when Linda talked about the CoolSculpting and what happened, it was horrifying.
• 4:07
  If somebody's listening and they've been struggling, who hasn't?
• 4:11
  Tell us about CoolSculpting and why it's so dangerous.
• 4:15
  Okay, so on their original website, which they said there is a possibility of paradoxical hyperplasia is the term for it.
• 4:24
  It's when the fat cells multiply like crazy and it forms a hard mass.
• 4:29
  The worst part about it is that you have to wait a year.
• 4:33
  Then they can remove it surgically.
• 4:34
  But in Lindy Evangelist's case, you could read the article.
• 4:37
  It's still online in People Magazine.
• 4:40
  She removed it and it grew back.
• 4:42
  So it's, she's like permanently disfigured and she did like here, she did all these different places too.
• 4:47
  So she sued'em for 50 million.
• 4:49
  Wow.
• 4:49
  Rightfully so yeah, when I speak to new clients and they're not gonna come, I get it and I'm like, listen, if you do nothing else, just don't do CoolSculpting.
• 4:58
  I.
• 4:59
  And I think a lot of people don't, there's so many different people doing procedures like that, and I love it when you told me this story about how there was a 16-year-old girl who called in and you talked her out of it.
• 5:11
  Tell us about that.
• 5:13
  I answer.
• 5:13
  I was answering questions on car as well.
• 5:15
  It's like I'm 16 years old and my boyfriend doesn't like my stretch marks.
• 5:19
  What should I do?
• 5:20
  I'm like, dump his ass.
• 5:21
  He's a superficial jerk.
• 5:23
  And then I got the question over and over again and I said, you know what?
• 5:26
  If you don't have stretch marks, paint them on this way.
• 5:30
  It'll be a jerk repeller this.
• 5:32
  Because you don't have to waste six months getting to know someone.
• 5:34
  And men find out he's a jerk because beautiful women are like yourself.
• 5:38
  They're powerful.
• 5:40
  To me, that's what I'm attracted to, woman powerful.
• 5:43
  Who's smart, vivacious funny.
• 5:45
  That's it.
• 5:46
  That's the short list and the long list, there's nothing else more attractive than a woman.
• 5:52
  Oh, thank you, John.
• 5:53
  It breaks my heart.
• 5:54
  I posted an old picture of me when I graduated college and I remember feeling like I was fat and.
• 6:01
  And not pretty.
• 6:02
  And looking at the picture, I was like, I was beautiful.
• 6:05
  We're so hard on ourselves.
• 6:07
  So tell us more about what we need to know.
• 6:11
  Like I feel like you were gonna tell us the inside secrets.
• 6:14
  Oh, absolutely.
• 6:16
  Nobody else is gonna know.
• 6:17
  So what else do we need to know?
• 6:19
  Okay, so let's start.
• 6:20
  Yeah, let's the hook and what we care about is what do we wanna avoid, in life, that's really more important.
• 6:26
  We all wanna avoid pain more than get pleasure, right?
• 6:29
  I wanna out of court and not in the hospital.
• 6:32
  So the number one stay away from is CoolSculpting.
• 6:35
  And I still check in.
• 6:36
  I have doctor friends in other parts of the country and I asked this one guy, I'm like, how often does it happen?
• 6:41
  He's yeah, once a month.
• 6:42
  No big deal.
• 6:42
  Allergan pays for the surgery.
• 6:44
  Like, how could you know whatever happened to first do no harm?
• 6:48
  And, once a month.
• 6:50
  Yeah it's, I even looked on PubMed, the National Institute of Health.
• 6:53
  They had a recent study in 2024.
• 6:55
  They said it's happening one in 50 times.
• 6:57
  To me, that means it would happen every month at every doctor's office.
• 7:01
  And I spoke to another doctor just last week and he said, yeah, I'm not doing it anymore.
• 7:06
  So there it's just it's crazy.
• 7:08
  You know why?
• 7:09
  And the crazier part about it is there's about 75 to a hundred devices that use ultrasound or radio frequency to melt the fat.
• 7:18
  And guess what?
• 7:18
  The side effect is smoother, tighter skin.
• 7:21
  When CoolSculpting does work, it's like taking a bag of ice or water that turned into ice outta your freezer, and now you have a loose wrinkly bag.
• 7:31
  So even when, oh no.
• 7:32
  Yeah.
• 7:32
  I was talking to, again, I've had a million conversations at, three conversations a day.
• 7:36
  That's a thousand a year.
• 7:37
  I've had 20,000 conversations.
• 7:39
  I was talking to this one lady.
• 7:40
  Wow.
• 7:40
  And I was like, how was your clothes?
• 7:41
  I said, that was great.
• 7:42
  I said, okay.
• 7:43
  I said, next time you know you might want to do this'cause you'll get smoother, tighter of skin you would get.
• 7:47
  And all of a sudden she's I hear this gas.
• 7:49
  She goes, that's when I got the loose skin.
• 7:50
  So even people who are happy with the treatment,'cause it's just literally destroying all the fat cells in one little spot and then.
• 7:58
  I went, I go to the seminars.
• 8:00
  So I go to the seminar and the salesman for CoolSculpting, it's he goes, l let me watch this.
• 8:05
  He Googles bad school, CoolSculpting, and it's like a shark bite.
• 8:08
  It's just this one little spot.
• 8:10
  So what you're gonna do, John, is now you're gonna offer four in the front on two on the side.
• 8:15
  So now you're gonna be charging him for eight different areas and you're gonna make 12 grand.
• 8:19
  I'm like, what?
• 8:19
  For 12 Shark bites?
• 8:21
  It's just dishonest on every single level.
• 8:24
  And it's so sad that people don't, my friend did it.
• 8:27
  My friend did it, and when she described how, she was like I have all this bruising, and then they said, it's just gonna slough off.
• 8:35
  It really sounds.
• 8:37
  Morbid to me.
• 8:39
  And again, you could, like, when you do something like Aus you, it's ultrasound radio frequency, you have a wand.
• 8:45
  So you go everywhere nice and smoothly, and you're melting the fat and you're smoothing and tightening the skin at the same time.
• 8:51
  It's hello?
• 8:52
  Okay, wait, say the name of that procedure again, please.
• 8:55
  It's E-X-I-L-I-S.
• 8:58
  Okay.
• 8:59
  And there's a lot of others out there, okay.
• 9:01
  There's a lot of ultrasound, radio frequency treatments that you can accomplish the same thing, and you can do it handheld, smoother and tighter.
• 9:11
  Wow.
• 9:12
  I love that.
• 9:13
  Okay, what else?
• 9:14
  Tell us more secret.
• 9:15
  While we're at it, let's get into the weeds at seems a bit more, I don't know how much time we have, but we've got how, we've got 40 minutes.
• 9:21
  Okay.
• 9:22
  So I went to a seminar and doctors' lecturing on something called truSculpt, and what they do is they put these little pads in spots.
• 9:28
  Now you don't have to be a doctor to figure this out with the heat, with the radio frequency.
• 9:32
  If you're only putting SPADs.
• 9:34
  Pads in one spot.
• 9:35
  First of all, you can't even go up to a high enough temperature'cause you would burn them with the wands.
• 9:39
  You just keep moving.
• 9:41
  I said, second of all, you're gonna, again, you're gonna have the same problem'cause you're only gonna hit the spots that you put it on.
• 9:47
  So I know that, and any anyone with common sense can figure that out.
• 9:51
  So I figured, oh, I'll just, I'll be kind.
• 9:53
  So I raised my hand then I said how would you compare this to handheld where, people are constantly moving.
• 9:58
  And he said, I don't know.
• 9:59
  I've never operated one of those.
• 10:01
  I'm thinking to myself, and you're the guy that the doctor that's lecturing here.
• 10:04
  That's why I'm like, you know what?
• 10:05
  What doctors won't tell you, they don't know anything.
• 10:07
  He's lit, literally standing up there as a doctor with hundreds of people in the audience delivering a lecture with the slides that they gave him, and he's just reading the slides out because he has an MD at the end of his name.
• 10:19
  He's the expert.
• 10:20
  He is excuse me.
• 10:20
  I don't want car paid and getting paid.
• 10:23
  Yes.
• 10:23
  John, if people don't know who you are, can you tell us a little bit about, I know you've, so you've been in the industry, the cosmetic procedure industry for 20 years.
• 10:33
  Can you just tell us a little bit more'cause you have such a fascinating story.
• 10:36
  I know you were in graphics.
• 10:39
  Yeah.
• 10:39
  You have a very popular blog.
• 10:42
  I should go to hell for what I've done because for 30 years prior to this, no, seriously, I was in graphic arts, so we took the already perfect women.
• 10:50
  Like literally we did, the most beautiful women in the world for Revlon Victoria's Secret.
• 10:55
  We took cellulite off Claudia Shivers butt when she was 24 years old doing Victoria's Secret ads.
• 11:00
  I wish women could see this.
• 11:03
  I always swore that when the company went out of business, I would.
• 11:06
  Publish a book of before and afters and then of course I'd have to move to South America'cause I get by the models, the photographers, the advertising agency.
• 11:13
  And now a quick message.
• 11:16
  Are you an expert in your field and you know you need to be out there more?
• 11:23
  And maybe you've tried to do video but you really struggled with it or you weren't consistent or you weren't happy with your results, then we should have a conversation.
• 11:33
  I love helping people just like you make engaging, connected, short form videos that have people lean in and want more.
• 11:43
  Look for the link in the show notes and we can set up a call and see if this is the right fit for you.
• 11:49
  It's time to get yourself out there and stop being the best kept secret.
• 11:54
  Now we're back to the show.
• 11:57
  I want everybody to hear that, like that is such an important point.
• 12:01
  As somebody who grew up, I was bulimic with periods of anorexia.
• 12:04
  Every woman I know has struggled with weight and body image, all one of the top models.
• 12:10
  Claudia Schiffer had cellulite at age 24, and we're not shaming Claudia at all.
• 12:17
  We're trying to normalize it.
• 12:19
  She's human.
• 12:19
  She's human.
• 12:20
  She's human.
• 12:20
  She's still gorgeous how whatever age she is.
• 12:23
  But I just want the listeners to hear that because I think we just compare to spare thing.
• 12:29
  I know.
• 12:29
  I used to wait in the checkout.
• 12:30
  It's.
• 12:31
  And look at all the beautiful, perfect, Cosmo covers there.
• 12:35
  There was not a single woman that did not get retouched, period.
• 12:39
  Everyone, and matter of fact, who has the worst skin on the planet?
• 12:42
  The models, because they're constantly putting on tons of makeup.
• 12:45
  Yeah, I'm sure they have breakouts and they have to cover, oh my God their skin was the worst.
• 12:48
  Okay.
• 12:50
  So you're doing this and so you're doing this graphic thing and then you got into this business with your wife your partners.
• 12:57
  Is that right?
• 12:58
  Yeah.
• 12:59
  Okay.
• 12:59
  Yeah.
• 12:59
  Yeah.
• 12:59
  My, it all started with my friend Oz Garcia.
• 13:02
  He's a nutritionist and he was writing redesigning 50, so he was interviewing the top doctors in the world and there was this it couple.
• 13:09
  It was a Brazilian and an American surgeon.
• 13:12
  They were testing the latest and greatest devices.
• 13:15
  They were doing surgeries in Germany and South America.
• 13:18
  In New York and LA and they were the IT doctors, so she was working for them for free because she wanted to do a fellowship with the IT doctors that were doing the top work.
• 13:28
  And there were no laser or any of that stuff in any of the, in any of the medical schools didn't exist.
• 13:33
  So that was the place.
• 13:34
  So she was willing to work for them for free.
• 13:36
  So I met her there.
• 13:38
  And when that shut down, it was time for her to open her own practice.
• 13:41
  I funded it and I've been there for 20 years, but I've gone to I've gone to Monte Carlo.
• 13:47
  Poor me.
• 13:47
  I had to go to Monte Carlo, to the Anti-Aging Congress.
• 13:50
  Oh.
• 13:50
  And to see all the la and that's where we met the people who make Ult, which is very popular now.
• 13:55
  We met them in 2009 for perspective Sculp was released in 2018.
• 14:00
  So I've been around, before the industry really existed for the most part.
• 14:04
  As a matter of fact, we brought their first ACCI device in 2009 to New York, and I landed up doing their PR be because they didn't even have a marketing team or a sales team in the United States back then.
• 14:15
  That's how, wow.
• 14:16
  How nascent it was and how long I'd been in the industry.
• 14:20
  Okay, and can you just break that down again?
• 14:22
  The Excel.
• 14:24
  Machine that you got yeah.
• 14:25
  It's E-X-I-L-I-S.
• 14:27
  And like I said, I, what we love about it is that it gets the, it helps melt the fat and the side effect the smoother, tighter skin.
• 14:34
  Oh, so it's a laser, like if somebody's never, oh, it's, oh, okay.
• 14:38
  So let me do this in layman's term.
• 14:40
  Okay.
• 14:40
  Thank you so the whole industry began in 2001 with Thermage and Thermage.
• 14:47
  Nothing else existed.
• 14:48
  That's 16 years before CoolSculpting and anything.
• 14:51
  So when you, for us normal human beings to understand things we make need to make analogies, right?
• 14:58
  When you put your chicken in the microwave, the skin doesn't brown'cause it manages the radio frequency goes right past the surface into the middle.
• 15:06
  So Thermage brilliantly said, huh, if we can go right past the surface of the skin and get to the middle, what could we do with that?
• 15:13
  So they go right to the collagen layer.
• 15:16
  So the beauty of radio frequency is you can bypass the surface.
• 15:19
  If you tried to get rid of a wrinkle with a laser, you'd burn the heck out of your skin before you ever got anywhere near the collagen layer.
• 15:26
  Oh, so with radio frequency, you're bypassing the skin, just like your microwave bypasses the skin of the chicken.
• 15:33
  You get to the collagen, there's an immediate tightening of the collagen, and then because the collagen's been hit so hard, you actually grow more collagen over the next three to six months.
• 15:43
  So Thermage is, we love that.
• 15:45
  We do a ton of that.
• 15:46
  That's skin tightening, and that's the one that's been around for about, more than 20 years.
• 15:50
  It was the first device and then.
• 15:53
  Fast forward, the whole industry can be summed up in three words.
• 15:56
  So you have radio frequency, which is what I just explained, okay.
• 16:01
  Freezing, which no one should ever do.
• 16:03
  And then you have muscle stimulation like sculp to make muscles, which also burns fat.
• 16:08
  'cause you're 20,000 crunches on your abs.
• 16:11
  You do not have enough glycogen stores for that energy to happen.
• 16:15
  So you start melting some fat.
• 16:17
  In the area.
• 16:18
  So that's magical.
• 16:19
  And that's, by the way, that's a safe one.
• 16:20
  Yeah.
• 16:21
  Okay.
• 16:21
  Wait.
• 16:21
  All right.
• 16:22
  Slow down again.
• 16:22
  Just I'm so sorry.
• 16:24
  No.
• 16:24
  You're so brilliant.
• 16:25
  I just want people to be able to really absorb this so the em sculpting.
• 16:29
  Yeah.
• 16:29
  I get excited and I forget that I'm the fish in the water.
• 16:33
  So sculp, which is very popular all everywhere.
• 16:35
  They sell it everywhere now.
• 16:37
  So sculp, what they did is they, and again, the company that makes this device, they're a physical therapy company, so they somehow they've segued into the aesthetic industry.
• 16:48
  But, so when you stimulate the abs.
• 16:51
  Electromagnetically, so it's not like the little stick ons.
• 16:55
  This is a$350,000 machine electromagnetically.
• 16:58
  You're stimulating the abs to contract 20,000 times in 30 minutes.
• 17:03
  So you're laying there relatively comfortable and your abs are just going and it's like you're literally got the equivalent of what, I don't even know, two years of going to the gym and doing crunches.
• 17:16
  20,000, I don't know how long it takes you to do 20,000 crunches.
• 17:19
  If you're a 17-year-old, you do a thousand a day.
• 17:21
  Maybe it's only a month, but we're getting it done in 30 minutes.
• 17:25
  Some people don't go up to a hundred percent, but it's, it doesn't hurt.
• 17:28
  It's just, it's a bit, it sounds amazing, especially if somebody's had back issues like it sounds'cause I know the stronger your core, the better it is for your back.
• 17:38
  For everything core is everything brilliant.
• 17:40
  I resist working it, you know what's brilliant about that?
• 17:44
  So everything that happens in this industry, like you just said, common sense explains it all right?
• 17:51
  Because a lot of people do with back issues are like thrill to death.
• 17:55
  When they do it, it helps them.
• 17:57
  But again, I was, yeah, I can't wait.
• 17:58
  I'm like, I can't wait to come to New York and do your work.
• 18:01
  Of course.
• 18:01
  And John, you've told me, so you've been in this industry for a long time, and I love that you were on the other side of it first, right?
• 18:10
  That you've been all around, and I know that people fly in from Russia.
• 18:15
  China and Europe.
• 18:17
  Victoria.
• 18:18
  Yeah.
• 18:18
  And what do they say?
• 18:19
  What call you?
• 18:20
  Oh the act I was in the office last week and I,'cause I'm not there, I try to answer the phone so I can have a long conversation with a potential client, answer all their questions because the ladies in the office are taking care of the clients and they're like.
• 18:34
  No one wants to see a man in the office.
• 18:35
  I'm like, fine.
• 18:37
  So I'm here answering phones.
• 18:39
  No you're in the office, you're dealing with your stretch marsh, your cellulite.
• 18:43
  A lot of women don't wanna see men, and that's okay with me.
• 18:45
  I'm happy answering phones and talking to people and having fun.
• 18:49
  I just talk to this.
• 18:51
  Young lady an hour ago.
• 18:53
  And she was a I can't help myself.
• 18:55
  I like people.
• 18:56
  And she wanted to do the sculp and she's I'm in New York.
• 18:59
  I'm in Miami.
• 18:59
  I said that's interesting.
• 19:00
  What do you do?
• 19:01
  And then, we had a whole long conversation and we landed up for a half hour talking about everything.
• 19:05
  So it, I enjoy it, but it, it's, I'm sorry, I lost my train of thought.
• 19:10
  Please.
• 19:10
  That's okay.
• 19:10
  I asked you, I know when we speak you'll say, oh, so and so just flew in from Russia and Oh, yeah, I'm sorry.
• 19:17
  I was in the office and I said to Danielle, I said, so this lady from who lives in China and is in New York occasionally says that you're the best.
• 19:24
  She goes, John, she's a doctor.
• 19:27
  And she said, I'm the best.
• 19:28
  And she said, she doesn't just do the treatment in China, she does it in Paris and China and a bunch of other places.
• 19:33
  And she said, I.
• 19:34
  I only do it with you.
• 19:36
  And I'm like, oh, okay.
• 19:37
  And I was like, this is just last Tuesday.
• 19:38
  And I said, how many doctors do you treat?
• 19:40
  She goes over 20.
• 19:42
  She goes, and they always lean on me like,'cause what would a doctor know about these machines?
• 19:47
  You don't spend half a million dollars and go to medical school to operate a machine that you were OI could learn how to operate.
• 19:54
  And if we were the ones with the most experience, then we would be the best.
• 19:58
  So you want to go to the, so every once in a while I get, I think once every five years you get a wise guy that's I only wanna be treated by the doctor.
• 20:06
  Like fine, the doctor comes in and the technician shows the doctor how to turn on the machine, right?
• 20:11
  But the doctor's not very good at it'cause they don't do it every day.
• 20:14
  The thing about radio frequency is it is very hot to get to an effective temperature.
• 20:19
  So you have to really, it's like playing four D chess.
• 20:23
  You know when you do the Thermage on the face, you're like, oh, look, John has a little loose skin under his chin.
• 20:28
  Let's save a few extra pulses for here.
• 20:30
  And is no one's as everyone's asymmetrical.
• 20:33
  So the left side needs a little more than the right side.
• 20:36
  And, his cheekbones are a little thin, so let's not put too many pulses there.
• 20:40
  So it, you really gotta know what you're doing and then you gotta watch the temperature the whole time.
• 20:45
  So you want to go to the technician that does it every day?
• 20:47
  That does it every day, yeah.
• 20:49
  I love it.
• 20:49
  And you look amazing.
• 20:51
  And what are you, 98?
• 20:53
  No, I'm just kidding.
• 20:54
  71.
• 20:55
  71.
• 20:56
  But look at that.
• 20:57
  Yeah, I didn't believe it.
• 20:59
  So people were worried about.
• 21:01
  The Turkey neck, supposedly when Facebook came out, that became like the top surgery.
• 21:07
  For people, so they wouldn't have to have surgery.
• 21:09
  They could just come get.
• 21:11
  The m sculpting.
• 21:13
  Yeah.
• 21:13
  Actually okay, so now we're gonna segue to the face.
• 21:16
  So on the face you have Thermage, and then the guys who made the sculp, which you see all the stupid chicks dancing on TikTok with the thing on their Fs.
• 21:24
  They made something called m face, E-M-F-A-C-E, the e ems, electromagnetics.
• 21:30
  So now we're doing the we're doing the muscle stimulation on the face, so it's prefixed here.
• 21:36
  Here and here, right?
• 21:38
  So if you think about it, it's it's crazy because why would you go get your face cut apart like Frankenstein ripped open, get the muscle, cut it, make it a little shorter, okay?
• 21:48
  Stitch it back together and stitch your face back together.
• 21:51
  It's what about if we could actually just contract those muscles 20,000 times and now the muscle has gotten tighter and the muscle, so you, instead of doing a face lift.
• 22:02
  A surgical facelift, you're lifting your face with your own muscles.
• 22:06
  When they did their FDA approvals, they submit all the paperwork and they said that they were getting around 30% increase in muscle, around the same number for less wrinkles and more collagen because it also has radio frequency as well.
• 22:21
  So M face is safe.
• 22:23
  You don't have to come to us for that.
• 22:24
  You can do m face pretty much anywhere.
• 22:26
  That's amazing.
• 22:27
  And I know I have a, this woman I don't know well, but she is a facelift coach and she is beautiful.
• 22:35
  But she said the average facelift is like 25, 30 k maybe.
• 22:40
  Oh.
• 22:41
  Yeah.
• 22:41
  And then there's a huge downtime.
• 22:44
  Yeah this just sounds amazing, John.
• 22:46
  Yeah.
• 22:47
  And one things I love about you is you have a blog and you really.
• 22:51
  You encourage people to not do it unless they're totally ready.
• 22:54
  'cause you have a lot of integrity.
• 22:56
  Yeah.
• 22:56
  It's, I go to the seminars and the doctor's do you know if you took financing you'd make 30% more money?
• 23:01
  And in my head I'm like, and you're gonna go to hell because I'm not gonna convince you if you can't put a couple grand on your credit card, I'm not gonna convince you to go into a seven year loan.
• 23:11
  For something that is really for discretionary income, it's, I think it's evil.
• 23:15
  I really do.
• 23:17
  I love it.
• 23:17
  It's wrong on so many levels.
• 23:19
  So there's the Sculping, there's the Thermage, and then there's M Face, right?
• 23:26
  And if people have questions, they can call you, right?
• 23:32
  Yeah.
• 23:32
  And by the way, the sculp you can do on other body parts.
• 23:35
  You can do your thigh thighs.
• 23:36
  Tell me more about that.
• 23:37
  Yeah.
• 23:37
  Thigh, inner thighs, outer thighs, back of thighs.
• 23:39
  Front of thighs.
• 23:41
  Oh, by the way here, quick story.
• 23:42
  Around 10 let's not give it the exact year, but one of the Victoria's Secret models who was making four and a half million that year, she was the highest runway model in the world.
• 23:51
  They were complaining.
• 23:52
  How is this woman making four and a half million a year when she has a jiggly butt?
• 23:56
  So we landed up doing Thermage on her butt, her front of her thigh, back, her thighs and everything.
• 24:01
  No names of course.
• 24:02
  But wow.
• 24:03
  Yeah.
• 24:03
  So they all do it.
• 24:04
  Even the most drop dead gorgeous women in the world, they do this stuff.
• 24:08
  And the reason why you don't see it now, I think Gwyneth Paltrow actually stumps for Thermage.
• 24:13
  So I, so there's nothing wrong with saying her name.
• 24:15
  She actually does, work with them.
• 24:17
  When you see all her buddies, it's like me.
• 24:20
  You just tighten the skin on the face, no surgery, no nothing, and it's a no-brainer.
• 24:25
  It makes so much sense, John.
• 24:26
  I'm, I'm a big yoga person and there is yoga for the face and they, my teacher would say, part of it is wherever we worry, like we hold emotion.
• 24:37
  And so when you can release and stretch and grow, but most people don't know how to do it.
• 24:43
  This sounds amazing.
• 24:44
  I agree.
• 24:45
  A we need to know.
• 24:46
  I agree.
• 24:47
  A million percent.
• 24:48
  Yeah.
• 24:48
  Yeah.
• 24:49
  Sorry, I interrupted you.
• 24:50
  That's okay.
• 24:50
  I, we can edit.
• 24:52
  Do you want us to know John?
• 24:54
  The point is that, so when people call and they're like, oh yeah, I can't spend thousands of dollars on this or that, it's like you know what?
• 24:59
  If nothing else, they proved that facial yoga works.
• 25:04
  Granted, you gotta be doing 20,000 of them or whatever.
• 25:07
  It's a lot, right?
• 25:07
  But the fact of the matter is we only do here, and here.
• 25:11
  There's a lot of different muscles.
• 25:12
  And honestly I'm like looking at some of these facial yoga things and saying gee, maybe I could do maybe a little, maybe I should do the exercise for one of the muscles.
• 25:20
  We're not getting to.
• 25:22
  With the devices we use.
• 25:23
  So it's really cool that you can look at the world that we do and then replicate it.
• 25:29
  Yeah, okay, fine.
• 25:30
  Don't pay us for giving you 20,000 crunches.
• 25:33
  But now, thank God they proved with MRIs that it takes actually six four treatments.
• 25:37
  It takes 80,000 crunches to get a six pack if you're less than 25% body fat.
• 25:42
  But at least now we know that so love it.
• 25:45
  I love it.
• 25:45
  I just feel like the fact that you are discouraging people, if it doesn't, if it's not right for them, is so refreshing.
• 25:54
  And what else do people tell us?
• 25:58
  Another like insider secret, John.
• 26:01
  The only thing I tell everyone is I tell people right to their face.
• 26:05
  Someone, I don't even know who they are.
• 26:06
  They want to come to us, they're inquiring about us.
• 26:08
  I said, listen, use common sense.
• 26:10
  Look, if you actually type in cosmetic doctor on Yelp in New York, they'll get a 700.
• 26:16
  And I went and looked at six 50 to 700.
• 26:18
  They're all doctors and or med spas, whatever.
• 26:21
  So I'm like, you're not, even if they all offer free consults, eh, I don't think you, you get to see'em all.
• 26:26
  So why don't you start with common sense.
• 26:29
  Go to their website.
• 26:30
  People like ourselves, we brag about stuff like, Ooh, we did, we had this in 2007.
• 26:34
  This in 2009.
• 26:35
  Start with the people that have been around for more than 10 or 15 years, and guess what?
• 26:39
  Out of the 700, you're now down to about 25.
• 26:42
  Okay.
• 26:42
  Then common sense is common sense.
• 26:44
  Number two, make sure they have 12 different technologies, because the guys with the sculp on the abs, they sold it to everyone, okay.
• 26:52
  So people that had never in the industry whatsoever, they have the sculp.
• 26:56
  You call them up and they're like what's, is that the right treatment for you?
• 26:58
  Of course it is.
• 26:59
  Of course.
• 27:00
  It's'cause the only one they have, at least if you go to someone that has a bunch of different technologies, they're not like, for example, in the stomach area.
• 27:07
  I could tell you that we could use Mone, we could use Thermage, we could use CEUs, we could use, sculp.
• 27:12
  So there's three or four different technologies depending on your degree of fat, loose skin, this, that, and there is, by the way, there is another one that I just wanted to mention.
• 27:21
  Mone uses acoustic wave for cellulite, which is just magical.
• 27:24
  That's one of the most searched for things.
• 27:26
  A lot.
• 27:26
  Everyone has cellulite, 90% of women have cellulite, period.
• 27:30
  And so this is really cool story too, because, again, the BTL is a physical therapy top company.
• 27:36
  So the women who were coming for physical therapy to heal the muscle more quickly, were using acoustic wave as like a pounding, it's an acoustic wave.
• 27:44
  And they were like, wait a minute.
• 27:45
  My cellulite's disappearing.
• 27:46
  What the f?
• 27:48
  And so normally you go in, you pay a bunch of money and nothing happens.
• 27:52
  They were paying money for physical therapy and their cellulite was disappearing.
• 27:56
  So cellulite.
• 27:57
  What happens with cellulite, you have a mesh that's holding back the fat, right?
• 28:02
  And with hormones and this, that, the other thing, the mesh gets a little loose and the fat pokes through and it looks like cottage chiefs.
• 28:08
  So the, they're trying to hit the bands for the muscles, but they're also hitting the bands that are tightening up and reducing the cellulite.
• 28:16
  So we were asked by that company,'cause we had just brought their first device to the United States in 2009.
• 28:22
  In 2010, he said, test it out for us.
• 28:24
  I know you guys do a lot of body treatment.
• 28:26
  So we brought their acoustic wave machine and we found out that acoustic wave alone was more effective than anything else on the marketplace for cellulite.
• 28:35
  And then fast forward 2020, they added radio frequency to the acoustic wave and they branded it Mone.
• 28:41
  And they said we could be the doctor training facility in New York.
• 28:44
  So we've had a really wonderful history in this industry and, like I say, you can, on one hand, you can be safe doing a lot of these things anywhere, but then I do get the phone calls from the manufacturer.
• 28:56
  They're like you're not you're not giving it to anyone with a pacemaker.
• 28:58
  I'm like, why would we?
• 28:59
  It's electromagnetic.
• 29:00
  You give someone a heart attack with the right, with the sculp, and he goes, oh, and then someone else had the blue jean button was touching their skin.
• 29:07
  They gave'em a third degree burn.
• 29:08
  So I would also tell women, stay away from the med spas.
• 29:12
  Go to a doctor's office.
• 29:13
  The same technology that's at the med spas are in the doctor's offices.
• 29:18
  I would agree.
• 29:18
  I have been horribly bruised.
• 29:22
  That lasted for weeks.
• 29:24
  Because somebody was in a hurry and yeah, I was like, all that was a good lesson.
• 29:29
  So lots of experience.
• 29:31
  John, I know that you blog a lot about health and nutrition.
• 29:37
  Love that so people know about that side of you.
• 29:39
  Sure.
• 29:40
  Nothing else matters.
• 29:41
  Steve's job, you name it.
• 29:42
  Anyone who's a billionaire would happily pay a billion dollars to make their cancer go away or whatever happens to them at some point in their life.
• 29:50
  It's more important, what we do is superficial.
• 29:53
  I would love nothing better than if someone who left a$5,000 deposit calls me back and says, you know what?
• 29:58
  I did a course on self-confidence with Elaine, and I'm, I don't want, I want to cancel the procedure.
• 30:03
  I'm like, great.
• 30:03
  Here's your money back.
• 30:04
  I'm happy to hear it.
• 30:05
  That's, so if I would recommend anything, I would be hang out with you.
• 30:09
  Get yourself confidence up, because otherwise you're just gonna be finding something else.
• 30:13
  When I was in retouching, we would've these, oh, that's a great, really brilliant point.
• 30:17
  Really brilliant point.
• 30:18
  If you don't do the inside work, you're gonna keep doing the outside fit.
• 30:23
  And it gets, so we would sit there with the art director or the creative director and he, they would be like, Ooh.
• 30:28
  Let's get rid of that.
• 30:29
  And they're like, Ooh, let's retouch that.
• 30:30
  Ooh, let's retouch that.
• 30:31
  The minute you get rid of one thing, you find something else.
• 30:33
  Yeah.
• 30:33
  And that's what the, a lot of the women are like that with their cosmetic procedures.
• 30:38
  And of course you see it's gone horribly wrong with some of these ridiculously elephant lips and all these crazy things.
• 30:44
  Cat lady, the duck lips, all the things.
• 30:46
  Yeah.
• 30:46
  It's it is not a rewarding path to go down.
• 30:49
  It's speaking to your clientele, your friends that you care about, do your facial yoga.
• 30:54
  Put on your sunblock.
• 30:56
  'cause that's the biggest ager of your skin, assuming you don't smoke cigarettes.
• 30:59
  And.
• 31:00
  Just take care of yourself, drink lots of water, put on sunblock and you'll never have to see us.
• 31:05
  And do your facial yoga.
• 31:07
  It's but if you want to there.
• 31:10
  So how do people find you?
• 31:11
  What's the name of your studio?
• 31:12
  I'm gonna put it in the show notes, but.
• 31:14
  Yeah, that's okay.
• 31:15
  Just put it in the show notes.
• 31:16
  Yeah.
• 31:16
  And I always try to answer the phones and try to, just be helpful'cause I have to go to sleep at night with me and I wanna go to sleep with a good person.
• 31:25
  That's funny.
• 31:26
  I love that.
• 31:27
  John, I have to tell you.
• 31:29
  You have been such a good friend to me during a very challenging year, and you have reminded me about who I truly am, and I so appreciate that.
• 31:40
  And that's one thing I love about you is you lift everybody up.
• 31:45
  Everybody up.
• 31:46
  So I just really think you're an awesome human being and I can't wait to come see you again in New York and New Jersey.
• 31:55
  And if anybody's listening and they have more questions, what is the easiest way to find you?
• 32:02
  You could even call me directly on myself.
• 32:04
  Okay.
• 32:05
  And say you're a friend of Elaine.
• 32:06
  Okay.
• 32:06
  I'll put that, say it.
• 32:08
  Yeah.
• 32:09
  Okay.
• 32:09
  Good.
• 32:09
  And, by the way, I, truth be told I figured.
• 32:12
  Let me, I, since I had the hour wrong, I went and watched some of your videos again and some ones that I hadn't seen before.
• 32:17
  You're iconic.
• 32:18
  Oh, thank you.
• 32:20
  And the work you do is the most important work in the world.
• 32:24
  Really.
• 32:25
  I'm so sorry.
• 32:26
  Other than saving babies and children, but I'm just saying.
• 32:29
  I just feel like so many people have lost their voice and their inner power, and when I can help somebody tap back into that and get present to that little kid that was excited about life and self-expressed and that is just like the best feeling in the world.
• 32:46
  Yeah.
• 32:46
  And check your hormones too.
• 32:48
  Oh wait.
• 32:49
  What do you have to say about that?
• 32:50
  Yeah.
• 32:50
  You know what, John, I want you to mention your blog because.
• 32:55
  That's another way for people to get to know and trust you before they call, I think.
• 32:59
  Okay.
• 32:59
  Sure.
• 33:00
  Yeah.
• 33:00
  I it, yeah.
• 33:01
  It's free health and beauty secrets.com because I just love, I love this like first if anyone is upset about anything, first you have to check your hormones.
• 33:11
  Because if your hormones are off y your life's gonna suck.
• 33:14
  And then go to Elaine and uplevel your confidence.
• 33:18
  And then you think you need an aesthetic treatment, then go for it.
• 33:21
  Do you wanna hear the gr This is, could be a B roll, but I tell you this, once I, I think I, tell me story.
• 33:26
  I tell you my OMI story.
• 33:28
  Tell me I started taking testosterone in 2010.
• 33:31
  So my doctor said, if you take testosterone, your body shuts down and you know you'll have to take testosterone forever.
• 33:37
  He goes, try this innocent little pill.
• 33:39
  It's Clomid some of your.
• 33:40
  Female friends might be familiar with it.
• 33:42
  It's to make more hormones, so it tells your brain to make more hormones.
• 33:46
  So everything, so all the machinery in your body is still functioning.
• 33:49
  So I start taking this Clomid, and two, within two or three days, I'm sitting there next to my wife and I'm like, she's looking at me funny.
• 33:57
  I'm, who said that?
• 33:58
  And then I'm like, oh no she's looking at you Weird.
• 34:00
  She doesn't like you.
• 34:01
  And then there's two little 12-year-old girls having a conversation in my brain saying all this stupid shit.
• 34:07
  And I'm like.
• 34:08
  What the fuck?
• 34:09
  What is happening?
• 34:10
  I thought I was going insane.
• 34:12
  Fortunately, I was friendly with the doctor.
• 34:14
  I called him up at 11 o'clock at night.
• 34:15
  I said, what is going on?
• 34:16
  There's like a chick flick going on in my head, and the two little girls are going back and forth saying, she's looking at you funny.
• 34:21
  She doesn't like you anymore.
• 34:22
  And I was like, what's going on?
• 34:24
  He goes, he started laughing.
• 34:25
  He said, you're making too much estrogen.
• 34:27
  Because the pill tells your brain to make more hormones.
• 34:29
  I said, is it gonna go away?
• 34:31
  'cause if it doesn't go away, I will kill myself.
• 34:33
  I can't handle this right.
• 34:34
  I can't handle it.
• 34:35
  I said, so you're telling me that women feel this way at least one day a month?
• 34:39
  Like every man should be required to take this pill because I would never give shit to a woman ever again in my life.
• 34:47
  Having just experienced that for one night of my life, it was the most miserable experience in the world.
• 34:53
  If this is what too much estrogen feels like.
• 34:56
  The whole world should know what that feels like so that they, they talk about men, oh, I'm gonna wear a pregnant suit, or this, screw that.
• 35:02
  Take a pill.
• 35:03
  That makes a lot of estrogen.
• 35:04
  That's fascinating and hilarious.
• 35:07
  Yeah.
• 35:07
  I felt like I had 85 cups of coffee and I was overly sensitive.
• 35:12
  That's how I felt.
• 35:13
  Yeah.
• 35:13
  Yeah.
• 35:14
  It's just the worst feeling in the world.
• 35:17
  I know I get like that when I haven't been to enough AA meetings.
• 35:20
  I start taking things too personally and I'm overly sensitive and I'm in my head, so I'm like, all right, girl.
• 35:26
  Meditate, yoga meeting.
• 35:28
  Get back get centered.
• 35:30
  But you gotta know your hormones.
• 35:31
  And for women, by the way, there's a proper level of testosterone.
• 35:34
  'cause we all have everything.
• 35:35
  Men has progesterone, estrogen, estradiol, we have everything.
• 35:39
  And women have a little bit of testosterone.
• 35:41
  And if their testosterone is too low, they will not have a sex drive.
• 35:45
  Right?
• 35:45
  Insurance companies charge a fortune to make sure your company charges, pays for it.
• 35:50
  But you should have all your hormones tested.
• 35:52
  I do it like twice a year'cause they'll pay for it.
• 35:55
  I love it.
• 35:56
  All right.
• 35:56
  Any parting thoughts, John, as we wrap up any?
• 35:59
  No, just love yourself.
• 36:02
  Beautiful.
• 36:03
  Thank you so much.
• 36:04
  I just think you're so handsome and brilliant and funny and kind, and thank you for lifting me up.
• 36:11
  And thank you for lifting so many other people up, and thanks for being a fabulous guest.
• 36:18
  Thank you for trusting me.
• 36:19
  Okay.
• 36:20
  Bye.
• 36:21
  Bye everybody.
• 36:22
  See you next week.