Want More Clients? Niching Down Can Help You Find Your Ideal Clients

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Mar 15, 2023 · 15m

Do you want more clients? Thinking about increasing your offering to attract more clients? Truth is, the opposite strategy is what helps a lot of agencies grow. Scale back to scale up! That's what this agency did when they took the scary approach of cutting back on their service offering and niching down. However, the results speak for themself. That is how one PR agency went from functioning as a full-service to niching down and focusing on just one area. Learn the motivation that led to making this transition and how he prepared for it.

Matt McAllister is the Managing Director at Candor…