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How to build your personal brand with Aliza Licht

This was a really special episode. I interviewed Aliza Licht. Aliza is a best-selling author, the former SPV of DKNY and the creative brain behind the infamous twitter handle @DKNYPRGIRL. (RIP!)

We talked about her best-selling new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. One of the juiciest parts of the convo: How personal branding is different for men vs women.

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