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Anthropic’s $8M Shot at OpenAI | Fast Five Shorts · Omni Talk Retail

• 0:00
  Anthropic
• 0:00
  spent
• 0:01
  millions
• 0:01
  on
• 0:01
  super
• 0:02
  bowl
• 0:02
  commercials
• 0:03
  pledging
• 0:03
  that
• 0:03
  its
• 0:04
  cloud
• 0:04
  AI
• 0:04
  chatbot
• 0:05
  will
• 0:05
  remain
• 0:05
  completely
• 0:06
  ad
• 0:06
  free,
• 0:07
  taking
• 0:07
  direct
• 0:08
  shots
• 0:08
  at
• 0:08
  rival
• 0:08
  OpenAI's
• 0:09
  decision
• 0:10
  to
• 0:10
  introduce
• 0:11
  ads
• 0:11
  to
• 0:11
  ChatGPT.
• 0:12
  According
• 0:13
  to
• 0:13
  multiple
• 0:13
  news
• 0:14
  outlets,
• 0:14
  Anthropic
• 0:15
  aired
• 0:15
  a
• 0:15
  60
• 0:16
  second
• 0:16
  pre
• 0:16
  game
• 0:17
  and
• 0:17
  a
• 0:17
  30
• 0:18
  second
• 0:18
  in
• 0:18
  game
• 0:19
  ad
• 0:19
  featuring
• 0:19
  the
• 0:19
  tagline
• 0:20
  ads
• 0:21
  are
• 0:21
  coming
• 0:21
  to
• 0:21
  AI
• 0:22
  but
• 0:22
  not
• 0:22
  to
• 0:22
  Claude,
• 0:23
  with
• 0:23
  30
• 0:24
  second
• 0:24
  slots
• 0:25
  averaging
• 0:25
  $8
• 0:26
  million
• 0:27
  at
• 0:27
  the
• 0:27
  Super
• 0:27
  Bowl.
• 0:28
  Wow.
• 0:29
  The
• 0:29
  company
• 0:30
  says
• 0:30
  its
• 0:30
  business
• 0:30
  model
• 0:31
  is,
• 0:31
  quote,
• 0:31
  straightforward,
• 0:32
  end
• 0:33
  quote,
• 0:33
  generating
• 0:34
  revenue
• 0:34
  through
• 0:34
  enterprise
• 0:35
  contracts
• 0:36
  and
• 0:36
  paid
• 0:36
  subscriptions
• 0:37
  rather
• 0:37
  than
• 0:37
  advertising.
• 0:38
  And
• 0:39
  the
• 0:39
  personal
• 0:39
  nature
• 0:40
  of
• 0:40
  conversations
• 0:40
  with
• 0:41
  cloud
• 0:41
  would
• 0:41
  make
• 0:41
  ads
• 0:42
  feel,
• 0:42
  quote,
• 0:43
  incongruous,
• 0:44
  end
• 0:44
  quote,
• 0:45
  and
• 0:45
  in
• 0:45
  many
• 0:45
  cases,
• 0:46
  inappropriate.
• 0:48
  OpenAI
• 0:49
  CEO
• 0:49
  Sam
• 0:49
  Altman
• 0:50
  quickly,
• 0:50
  quickly
• 0:50
  hit
• 0:51
  back,
• 0:51
  calling
• 0:51
  Anthropic
• 0:52
  ads
• 0:53
  funny
• 0:53
  but
• 0:53
  dishonest
• 0:54
  and
• 0:54
  taking
• 0:54
  a
• 0:55
  swipe
• 0:55
  at
• 0:55
  their
• 0:55
  business
• 0:55
  model,
• 0:56
  saying
• 0:56
  Anthropic
• 0:57
  serves
• 0:57
  an
• 0:58
  expensive
• 0:58
  product
• 0:58
  to
• 0:59
  rich
• 0:59
  people,
• 1:00
  despite
• 1:00
  Claude's
• 1:01
  also
• 1:02
  offering
• 1:02
  free
• 1:03
  access.
• 1:04
  In
• 1:04
  one
• 1:04
  commercial,
• 1:05
  a
• 1:05
  person
• 1:05
  asked
• 1:05
  for
• 1:06
  advice
• 1:06
  about
• 1:06
  communicating
• 1:07
  with
• 1:07
  their
• 1:07
  mother
• 1:07
  and
• 1:07
  the
• 1:08
  AI
• 1:08
  smoothly
• 1:08
  transitions
• 1:09
  from
• 1:09
  helpful
• 1:10
  guidance
• 1:10
  to
• 1:10
  an
• 1:10
  ad
• 1:11
  for
• 1:11
  a
• 1:11
  quote,
• 1:12
  mature
• 1:12
  dating
• 1:13
  site
• 1:13
  that
• 1:13
  connects
• 1:14
  sensitive
• 1:14
  cubs
• 1:15
  with
• 1:15
  roaring
• 1:16
  cougars,
• 1:16
  end
• 1:17
  quote.
• 1:18
  All
• 1:19
  right,
• 1:19
  Chris,
• 1:20
  we'll
• 1:20
  go
• 1:20
  to
• 1:20
  you
• 1:20
  first
• 1:20
  on
• 1:21
  this
• 1:21
  one.
• 1:21
  Oh,
• 1:22
  okay.
• 1:22
  Is
• 1:23
  Anthropic's
• 1:24
  concern
• 1:24
  about
• 1:24
  its
• 1:25
  Chatbots
• 1:25
  answers
• 1:26
  being
• 1:26
  influenced
• 1:26
  by
• 1:27
  third
• 1:27
  party
• 1:27
  product
• 1:27
  placements
• 1:28
  as
• 1:28
  big
• 1:28
  of
• 1:28
  a
• 1:29
  concern
• 1:29
  or
• 1:30
  opportunity
• 1:30
  as
• 1:30
  Anthropic
• 1:31
  is
• 1:31
  advertising
• 1:32
  it
• 1:32
  to
• 1:32
  be?
• 1:33
  Oh,
• 1:34
  wow.
• 1:35
  Yeah.
• 1:35
  God,
• 1:35
  I
• 1:35
  can't
• 1:35
  wait
• 1:36
  to
• 1:36
  get
• 1:36
  Joe's
• 1:36
  opinion
• 1:36
  on
• 1:36
  this
• 1:36
  too,
• 1:36
  because
• 1:37
  he's
• 1:37
  probably
• 1:37
  much
• 1:37
  closer
• 1:37
  to
• 1:37
  this
• 1:38
  in
• 1:38
  terms
• 1:38
  of
• 1:38
  prepping
• 1:38
  the
• 1:39
  content
• 1:39
  for
• 1:39
  Shop
• 1:39
  Talk
• 1:40
  next
• 1:40
  month.
• 1:40
  But,
• 1:41
  you
• 1:41
  know,
• 1:41
  I,
• 1:41
  I,
• 1:42
  I
• 1:42
  don't
• 1:42
  think
• 1:42
  so.
• 1:43
  I
• 1:43
  think
• 1:43
  they're
• 1:43
  kind
• 1:44
  of,
• 1:44
  I
• 1:44
  think
• 1:44
  they're
• 1:44
  trying
• 1:45
  to
• 1:45
  make
• 1:45
  something
• 1:45
  out
• 1:45
  of
• 1:45
  this
• 1:46
  more
• 1:46
  than
• 1:46
  it
• 1:46
  is.
• 1:46
  I
• 1:47
  mean,
• 1:47
  I
• 1:47
  think
• 1:47
  you
• 1:47
  just
• 1:47
  look
• 1:47
  at
• 1:47
  the
• 1:48
  evidence,
• 1:48
  you
• 1:48
  see,
• 1:49
  you
• 1:49
  see
• 1:49
  how
• 1:49
  free
• 1:49
  with
• 1:50
  advertising,
• 1:50
  streaming
• 1:51
  sites
• 1:51
  are
• 1:51
  coming
• 1:51
  into
• 1:51
  play,
• 1:52
  how
• 1:52
  Netflix
• 1:53
  and
• 1:53
  Amazon
• 1:54
  have
• 1:54
  both
• 1:54
  added
• 1:54
  ad,
• 1:55
  you
• 1:55
  know,
• 1:55
  you
• 1:55
  know,
• 1:55
  options
• 1:56
  to
• 1:56
  their
• 1:56
  portfolio.
• 1:57
  So
• 1:57
  it's
• 1:58
  existed
• 1:58
  in
• 1:58
  Google
• 1:59
  forever
• 1:59
  and
• 1:59
  no
• 1:59
  one
• 2:00
  cares.
• 2:01
  I
• 2:01
  mean,
• 2:01
  it's
• 2:01
  a
• 2:01
  nice
• 2:02
  sound
• 2:02
  bite,
• 2:02
  but
• 2:02
  to
• 2:03
  me,
• 2:03
  the
• 2:03
  economics
• 2:04
  went
• 2:04
  out
• 2:04
  at
• 2:04
  the
• 2:04
  end.
• 2:05
  You
• 2:05
  know,
• 2:05
  that's
• 2:05
  just
• 2:06
  people
• 2:06
  are
• 2:06
  going
• 2:06
  to
• 2:06
  gravitate
• 2:07
  towards
• 2:07
  that.
• 2:07
  People
• 2:08
  gravitate
• 2:08
  towards
• 2:08
  free
• 2:09
  and,
• 2:09
  you
• 2:09
  know,
• 2:09
  if
• 2:09
  you
• 2:09
  got
• 2:09
  to
• 2:10
  exchange
• 2:11
  something
• 2:11
  and,
• 2:11
  you
• 2:11
  know,
• 2:12
  give
• 2:12
  something
• 2:12
  in
• 2:12
  exchange
• 2:13
  for
• 2:13
  that,
• 2:13
  fine,
• 2:13
  you
• 2:13
  know,
• 2:14
  whatever.
• 2:14
  And
• 2:14
  so
• 2:14
  I
• 2:14
  think,
• 2:15
  I
• 2:15
  think
• 2:15
  there's
• 2:15
  enough
• 2:15
  data
• 2:16
  points
• 2:16
  out
• 2:16
  there
• 2:16
  to
• 2:17
  say,
• 2:17
  like,
• 2:17
  this
• 2:17
  is
• 2:17
  kind
• 2:17
  of
• 2:18
  a
• 2:18
  hard
• 2:18
  pill
• 2:18
  to
• 2:18
  swallow
• 2:19
  for
• 2:19
  me,
• 2:19
  but
• 2:20
  if
• 2:20
  I'm
• 2:20
  Anthropic,
• 2:21
  the
• 2:21
  nice
• 2:21
  thing
• 2:21
  about
• 2:21
  it
• 2:21
  is
• 2:22
  I
• 2:22
  can
• 2:22
  always
• 2:22
  Change
• 2:22
  my
• 2:23
  mind
• 2:24
  and
• 2:24
  go
• 2:24
  back.
• 2:24
  And
• 2:25
  the
• 2:25
  good
• 2:25
  thing
• 2:25
  is,
• 2:25
  the
• 2:26
  good
• 2:26
  thing
• 2:26
  is
• 2:27
  I
• 2:27
  think
• 2:28
  anthropic
• 2:28
  in
• 2:29
  the
• 2:29
  mind
• 2:29
  of
• 2:29
  the
• 2:29
  end
• 2:30
  consumer
• 2:30
  is
• 2:31
  probably
• 2:31
  a
• 2:31
  second
• 2:32
  tier
• 2:32
  consideration
• 2:33
  relative
• 2:33
  to
• 2:34
  ChatGPT.
• 2:34
  Because
• 2:35
  everyone
• 2:35
  always
• 2:35
  says
• 2:35
  ChatGPT,
• 2:36
  they
• 2:37
  don't.
• 2:37
  Say
• 2:37
  for
• 2:38
  rich
• 2:38
  people,
• 2:38
  Chris.
• 2:39
  Right.
• 2:39
  It's
• 2:40
  AI
• 2:40
  for
• 2:40
  rich
• 2:40
  people.
• 2:41
  So
• 2:41
  yeah,
• 2:42
  yeah,
• 2:43
  I
• 2:43
  actually
• 2:43
  prefer
• 2:44
  Claude
• 2:44
  to
• 2:45
  ChatGPT.
• 2:46
  And
• 2:46
  so
• 2:47
  I
• 2:47
  think
• 2:47
  for
• 2:48
  that
• 2:48
  reason
• 2:49
  it's
• 2:49
  a
• 2:49
  very
• 2:49
  good
• 2:50
  marketing
• 2:50
  play
• 2:50
  to
• 2:51
  drive
• 2:51
  awareness
• 2:52
  of
• 2:52
  what
• 2:52
  they
• 2:52
  are
• 2:52
  and
• 2:53
  who
• 2:53
  they
• 2:53
  are,
• 2:53
  regardless
• 2:54
  of
• 2:54
  how
• 2:54
  this
• 2:54
  plays
• 2:54
  out
• 2:54
  in
• 2:54
  the
• 2:55
  long
• 2:55
  run.
• 2:55
  That's
• 2:55
  my
• 2:55
  take.
• 2:55
  Eh.
• 2:56
  I
• 2:56
  thought
• 2:56
  it
• 2:56
  was
• 2:56
  a
• 2:57
  super
• 2:57
  clever
• 2:57
  ad
• 2:58
  and
• 2:58
  it's
• 2:58
  funny.
• 2:58
  It's.
• 2:59
  Right.
• 2:59
  One
• 2:59
  of
• 3:00
  at
• 3:00
  least
• 3:00
  two
• 3:01
  ads
• 3:01
  during
• 3:01
  the
• 3:01
  super
• 3:01
  bowl
• 3:02
  that
• 3:02
  were
• 3:02
  promoting
• 3:03
  AI
• 3:03
  by
• 3:03
  talking
• 3:04
  about
• 3:04
  how
• 3:04
  bad
• 3:05
  it
• 3:05
  is.
• 3:05
  Right.
• 3:05
  The
• 3:05
  Chris
• 3:06
  Hemsworth
• 3:06
  Alexa
• 3:07
  ad
• 3:07
  about
• 3:07
  all
• 3:07
  the
• 3:07
  ways
• 3:07
  Alexa
• 3:08
  could
• 3:08
  kill
• 3:08
  you
• 3:09
  to
• 3:09
  promote
• 3:09
  Alexa
• 3:10
  was
• 3:10
  also
• 3:10
  really
• 3:11
  interesting
• 3:11
  to
• 3:11
  me.
• 3:11
  So
• 3:11
  like
• 3:12
  here's,
• 3:12
  you
• 3:12
  know,
• 3:13
  you
• 3:13
  should
• 3:13
  be
• 3:13
  chatting,
• 3:14
  getting
• 3:14
  advice
• 3:14
  from,
• 3:15
  from
• 3:15
  a
• 3:15
  chatbot
• 3:16
  and
• 3:17
  then
• 3:17
  midway
• 3:17
  through
• 3:17
  it
• 3:17
  suddenly
• 3:18
  like
• 3:18
  starts
• 3:18
  throwing
• 3:19
  in
• 3:19
  paid,
• 3:19
  paid
• 3:19
  promotions
• 3:20
  to
• 3:20
  you
• 3:20
  is
• 3:20
  sort
• 3:21
  of
• 3:21
  a
• 3:21
  weird
• 3:21
  way.
• 3:21
  Even
• 3:21
  if
• 3:22
  you're
• 3:22
  kind
• 3:22
  of
• 3:22
  as
• 3:23
  Claude
• 3:23
  like
• 3:23
  saying
• 3:24
  this
• 3:24
  is
• 3:24
  what
• 3:24
  the
• 3:24
  other
• 3:24
  guys
• 3:24
  are
• 3:25
  doing,
• 3:25
  not
• 3:25
  us,
• 3:25
  it's
• 3:25
  still
• 3:26
  kind
• 3:26
  of
• 3:26
  for
• 3:26
  somebody
• 3:26
  who's
• 3:27
  not
• 3:27
  played
• 3:27
  with
• 3:28
  those
• 3:28
  things
• 3:28
  very
• 3:28
  much
• 3:28
  anymore.
• 3:29
  Not
• 3:29
  necessarily
• 3:29
  the
• 3:30
  best
• 3:30
  way
• 3:30
  to
• 3:30
  entice
• 3:30
  somebody
• 3:31
  to
• 3:31
  give
• 3:31
  it
• 3:31
  a
• 3:31
  try.
• 3:32
  Yeah,
• 3:32
  no,
• 3:33
  I
• 3:33
  agree.
• 3:33
  I
• 3:33
  mean,
• 3:33
  I
• 3:34
  think,
• 3:34
  I
• 3:35
  actually
• 3:35
  wonder
• 3:36
  if
• 3:36
  this
• 3:36
  couldn't
• 3:36
  be
• 3:36
  more
• 3:37
  beneficial
• 3:37
  for
• 3:37
  Claude
• 3:38
  when
• 3:38
  they
• 3:38
  do.
• 3:39
  And
• 3:39
  I
• 3:39
  think
• 3:39
  they
• 3:40
  will
• 3:40
  decide
• 3:41
  to
• 3:41
  add
• 3:41
  and
• 3:42
  add
• 3:42
  like
• 3:43
  a
• 3:43
  free,
• 3:43
  a
• 3:44
  better
• 3:44
  freemium
• 3:44
  version
• 3:45
  where
• 3:45
  they
• 3:45
  are
• 3:45
  using
• 3:46
  the
• 3:47
  fact
• 3:47
  that
• 3:47
  they
• 3:48
  do
• 3:48
  have
• 3:48
  more
• 3:48
  of
• 3:49
  a
• 3:49
  connection
• 3:49
  like
• 3:49
  Claude
• 3:50
  is
• 3:51
  more
• 3:51
  of
• 3:51
  like
• 3:51
  a
• 3:52
  support
• 3:53
  system
• 3:53
  like
• 3:54
  you
• 3:54
  use
• 3:54
  it
• 3:54
  for,
• 3:54
  not
• 3:54
  the
• 3:55
  quick
• 3:55
  hit
• 3:55
  answers
• 3:56
  like
• 3:56
  ChatGPT.
• 3:56
  I
• 3:57
  think
• 3:57
  this
• 3:57
  is
• 3:57
  what
• 3:58
  a
• 3:58
  lot
• 3:58
  of
• 3:59
  users
• 3:59
  are
• 4:00
  utilizing
• 4:01
  for,
• 4:01
  you
• 4:01
  know,
• 4:02
  writing
• 4:02
  for
• 4:03
  intimate
• 4:03
  questions
• 4:05
  they
• 4:05
  could,
• 4:05
  that
• 4:05
  could
• 4:06
  actually
• 4:06
  set
• 4:06
  them
• 4:06
  up
• 4:07
  for
• 4:07
  a
• 4:07
  more
• 4:07
  personalized
• 4:08
  offering
• 4:09
  if
• 4:09
  they
• 4:09
  can
• 4:09
  get
• 4:09
  it
• 4:10
  right.
• 4:10
  If
• 4:10
  it's
• 4:10
  not
• 4:10
  saying,
• 4:11
  you
• 4:11
  know,
• 4:11
  here,
• 4:12
  go
• 4:12
  check
• 4:12
  out
• 4:12
  these
• 4:13
  Cougar
• 4:13
  ads
• 4:14
  or
• 4:14
  whatever
• 4:14
  it
• 4:14
  is
• 4:14
  when
• 4:15
  you're
• 4:15
  trying
• 4:15
  to
• 4:15
  get
• 4:15
  advice
• 4:16
  about
• 4:16
  how
• 4:16
  to
• 4:16
  talk
• 4:16
  to
• 4:16
  your
• 4:17
  mom.
• 4:17
  But
• 4:18
  what
• 4:18
  I
• 4:18
  do
• 4:18
  think
• 4:18
  that
• 4:18
  there
• 4:19
  is
• 4:19
  an
• 4:19
  opportunity
• 4:20
  there
• 4:20
  for
• 4:21
  Anthropic
• 4:21
  down
• 4:21
  the
• 4:22
  road
• 4:22
  to
• 4:22
  say,
• 4:22
  look,
• 4:22
  we're
• 4:23
  adding
• 4:23
  ads,
• 4:24
  but
• 4:24
  it's
• 4:24
  still
• 4:24
  going
• 4:24
  to
• 4:24
  be
• 4:24
  a
• 4:25
  premium
• 4:25
  experience.
• 4:26
  It's
• 4:26
  getting
• 4:26
  awareness
• 4:27
  out
• 4:27
  there
• 4:27
  to
• 4:28
  more
• 4:28
  people
• 4:28
  who
• 4:28
  don't
• 4:29
  know
• 4:29
  about
• 4:29
  Cloud
• 4:29
  already
• 4:30
  who've
• 4:30
  used
• 4:30
  ChatGPT
• 4:31
  and
• 4:31
  maybe
• 4:32
  are
• 4:32
  looking
• 4:32
  for
• 4:32
  something
• 4:32
  additional.
• 4:34
  But
• 4:34
  I,
• 4:34
  I
• 4:35
  just,
• 4:35
  I
• 4:35
  cannot
• 4:35
  imagine
• 4:36
  a
• 4:36
  world
• 4:37
  where
• 4:37
  we
• 4:37
  have
• 4:38
  a
• 4:38
  free
• 4:39
  like
• 4:39
  where
• 4:40
  it's
• 4:40
  just
• 4:40
  completely
• 4:41
  no
• 4:41
  ads
• 4:42
  across
• 4:42
  any
• 4:43
  of
• 4:43
  this.
• 4:43
  It's
• 4:43
  just,
• 4:43
  it's
• 4:44
  a
• 4:44
  search
• 4:44
  tool
• 4:44
  and
• 4:45
  I
• 4:45
  think
• 4:45
  that
• 4:45
  we're
• 4:46
  always
• 4:46
  going
• 4:47
  to
• 4:47
  eventually
• 4:48
  default
• 4:48
  to,
• 4:48
  to
• 4:49
  here's
• 4:49
  the
• 4:49
  paid
• 4:50
  version.
• 4:50
  Here's
• 4:51
  and,
• 4:51
  and
• 4:51
  hopefully
• 4:52
  a
• 4:52
  better
• 4:52
  personalized
• 4:53
  paid
• 4:53
  version
• 4:54
  for
• 4:54
  people.
• 4:55
  Yeah,
• 4:55
  I
• 4:55
  mean
• 4:55
  it
• 4:55
  reminds
• 4:56
  me
• 4:56
  of
• 4:56
  the
• 4:56
  early
• 4:56
  days
• 4:57
  of
• 4:57
  the
• 4:57
  search
• 4:57
  engine
• 4:57
  wars
• 4:58
  too,
• 4:58
  right?
• 4:58
  I
• 4:58
  mean
• 4:58
  when
• 4:59
  Google
• 4:59
  first
• 4:59
  introduced
• 5:00
  like
• 5:00
  paid
• 5:00
  ads
• 5:01
  and
• 5:01
  we're
• 5:01
  very
• 5:01
  thoughtful
• 5:02
  about
• 5:02
  the
• 5:02
  blue
• 5:03
  box
• 5:03
  and
• 5:03
  like,
• 5:03
  like
• 5:04
  the
• 5:04
  ad,
• 5:04
  you'll
• 5:04
  always
• 5:04
  be
• 5:05
  able
• 5:05
  to
• 5:05
  tell
• 5:05
  the
• 5:05
  ads
• 5:06
  and
• 5:06
  you
• 5:06
  know,
• 5:07
  depending
• 5:07
  on
• 5:07
  which
• 5:08
  search
• 5:08
  engine
• 5:08
  you
• 5:09
  choose.
• 5:09
  Like
• 5:09
  the
• 5:10
  other
• 5:10
  ones
• 5:10
  were
• 5:10
  kind
• 5:10
  of
• 5:10
  like
• 5:10
  oh
• 5:11
  that's,
• 5:11
  that's
• 5:11
  the
• 5:11
  end.
• 5:12
  And
• 5:12
  it
• 5:12
  certainly
• 5:13
  wasn't
• 5:13
  the
• 5:13
  end
• 5:13
  for,
• 5:14
  for
• 5:14
  Google
• 5:14
  back
• 5:14
  when
• 5:15
  they
• 5:15
  did
• 5:15
  it
• 5:15
  I
• 5:15
  think,
• 5:16
  I
• 5:16
  think
• 5:16
  it
• 5:17
  just
• 5:17
  comes
• 5:17
  down
• 5:17
  to
• 5:18
  disclosure
• 5:19
  and
• 5:19
  keeping
• 5:20
  the
• 5:20
  promoted
• 5:21
  sponsored
• 5:21
  content
• 5:22
  very
• 5:22
  separate
• 5:22
  from
• 5:23
  the
• 5:23
  organic.
• 5:24
  Although
• 5:25
  there's
• 5:25
  this
• 5:25
  bigger
• 5:26
  question
• 5:26
  right
• 5:26
  now
• 5:26
  about
• 5:26
  what
• 5:27
  is
• 5:27
  influencing
• 5:28
  the
• 5:28
  answers
• 5:28
  that
• 5:28
  all
• 5:28
  of
• 5:29
  the
• 5:29
  chatbots
• 5:29
  are
• 5:29
  giving.
• 5:29
  I
• 5:29
  mean
• 5:30
  there's
• 5:30
  this
• 5:30
  whole
• 5:31
  industry
• 5:31
  growing
• 5:31
  up
• 5:32
  around
• 5:32
  AEO
• 5:32
  and
• 5:32
  Geo
• 5:33
  and
• 5:33
  there's
• 5:34
  certainly
• 5:34
  going
• 5:34
  to
• 5:34
  be
• 5:35
  a
• 5:35
  workshop
• 5:36
  session
• 5:37
  at
• 5:37
  ShopDocs
• 5:38
  bring
• 5:38
  about
• 5:39
  how
• 5:39
  companies
• 5:39
  are
• 5:39
  trying
• 5:40
  to
• 5:41
  maybe
• 5:42
  not
• 5:42
  by
• 5:42
  paying
• 5:42
  the
• 5:42
  chatbots
• 5:43
  directly
• 5:44
  but
• 5:44
  through
• 5:45
  smart
• 5:45
  content
• 5:45
  creation
• 5:46
  and
• 5:46
  curation
• 5:47
  like
• 5:47
  nudge
• 5:47
  and
• 5:48
  influence
• 5:48
  the
• 5:48
  answers
• 5:49
  that
• 5:49
  ChatGPT,
• 5:50
  Claude
• 5:50
  and
• 5:51
  all
• 5:51
  the
• 5:51
  others
• 5:51
  are
• 5:51
  giving.
• 5:52
  So
• 5:52
  it's
• 5:52
  a
• 5:53
  very
• 5:53
  interesting
• 5:53
  moment
• 5:53
  as
• 5:54
  far
• 5:54
  as
• 5:54
  like
• 5:54
  how
• 5:54
  do
• 5:54
  you
• 5:54
  get
• 5:55
  on
• 5:55
  the
• 5:55
  good
• 5:55
  side
• 5:55
  of
• 5:55
  those,
• 5:56
  those
• 5:56
  guys
• 5:56
  because.
• 5:57
  Or
• 5:57
  those
• 5:57
  things
• 5:57
  because
• 5:58
  they
• 5:58
  are
• 5:58
  becoming
• 5:58
  more
• 5:58
  and
• 5:58
  more
• 5:59
  influential.
• 6:01
  It
• 6:01
  was
• 6:01
  one
• 6:02
  hell
• 6:02
  of
• 6:02
  a
• 6:02
  commercial
• 6:02
  though.
• 6:03
  One
• 6:03
  hell
• 6:03
  of
• 6:03
  a
• 6:03
  commercial.
• 6:04
  Like
• 6:04
  I
• 6:04
  gotta
• 6:04
  give
• 6:04
  them
• 6:05
  credit,
• 6:05
  that
• 6:05
  was
• 6:05
  a
• 6:05
  great
• 6:05
  commercial.
• 6:06
  But
• 6:06
  it's
• 6:07
  good
• 6:07
  to,
• 6:07
  it's
• 6:07
  good
• 6:07
  to.
• 6:07
  Know
• 6:07
  that
• 6:07
  I
• 6:07
  think
• 6:08
  unanswer
• 6:08
  were
• 6:08
  all
• 6:08
  kind
• 6:08
  of
• 6:09
  like
• 6:09
  yeah,
• 6:09
  this
• 6:09
  feels
• 6:09
  like
• 6:10
  kind
• 6:10
  of
• 6:10
  a
• 6:10
  ginned
• 6:11
  up
• 6:11
  marketing
• 6:12
  ploy
• 6:12
  at
• 6:12
  best.