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How Minimalist Design Saved Muji from Irrelevance
Lucas and Luna explore how Muji, Japan's iconic no-brand retailer, reinvented itself after a decade of stagnation. In 2001, Muji was a struggling brand losing its way. President Tadamitsu Matsui cut the product line from 10,000 to 5,000 items, refocused on Muji's original minimalism, and turned the company around. This episode digs into one specific decision: the 'product reduction' strategy that restored Muji's identity and profitability. Lucas explains how Matsui's philosophy of 'this is enough' became a business model, and Luna questions whether…
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