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The #1 Product Marketing Expert In The World

Laurier Mandin is a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need.

He's the author of "I Need That: Creating and Marketing Products People are Compelled to Buy."

As the founder and lead consultant of Graphos Product, He's guided numerous startups and established brands to market success through need-centric product development and compelling marketing strategies.

With a deep understanding of consumer psychology and behavioral economics, Laurier brings a unique perspective to the world of product creation and marketing…

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