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Episode 37 - Email Prospecting: Subject Lines Done Right with Jay Schwedelson
Do you do email prospecting? Are you doing things that are preventing prospects from ever seeing them? EMAIL FAILS: Jay Schwedelson tells us the MULTITUDE of things we are doing wrong. You'll be surprised how many of them are easy fixes. Jay, Dave, and I focus on:
Subject line cheat codes that increase your open rate
Email copy DON'Ts that will help you warm up leads
Calls to actions that focus on the customer and compel interaction
Email sequencing tips
Jay's biggest "Boat Anchors" of email (no more webinars, please)
Email tales of greatness!
And more!
The skinny
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