The implementation of artificial intelligence in organizations by functional areas: A review and conceptual model — Aguado-García et al. (2026)

1 More Paper · Oct 19, 2026 · 1h 20m · transcript

Abstract The rapid expansion of artificial intelligence has accelerated its adoption across organizational functions. However, existing reviews often adopt sectoral or technology-focused perspectives, limiting understanding of its implementation within core firm activities. This study addresses this gap through a systematic review of articles published in Web of Science and Scopus up to December 2025, following established methodological guidelines. A total of 160 peer-reviewed articles met the inclusion criteria. Findings reveal convergent patterns of adoption in human resources, marketing…