Clarity and Cancellations

Business is Good with Chris Cooper · Jun 12, 2023 · 3m

When your clients run out of future, they’ll quit.

If they can’t see the ultimate goal, they’ll question why they’re in your coaching program.

If they can’t see how your prescription will get them to that goal, they’ll be distracted by other ideas.

If they can’t see the very next step in front of them, they’ll be overwhelmed and fail to make progress.

Here’s how to show them the future: long-term, near-term and short-term.

Start with their Perfect Day.

Ask a client to describe their perfect day. Go into great detail: what time would they wake up in the morning? What would they do first? What…