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How Female Founders Build a Brand AI Will Recommend with Rachel Gilley | Ep. 156
Most brands are optimizing for search engines that fewer people are using. Rachel Gilley, CEO of Clarity Global, is tracking what happens when your customers stop Googling and start asking AI instead.
In this episode, Rachel breaks down Generative Engine Optimization: why it matters, what it costs brands that ignore it, and how a consistent message across every touchpoint is now a technical requirement, not a communications nice-to-have.
She also makes a sharp distinction between mentoring women and sponsoring them, and why only one of those actually changes who gets funded.
What you’ll…
The skinny
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