Scrappiness is a Virtue: Jenny Fleiss Co-founder of Rent the Runway

Superwomen with Rebecca Minkoff · Feb 11, 2020 · 28m

Jenny Fleiss has been an entrepreneur since she was a child. Where most kids are content to simply sell lemonade by the cup, she spent her summer days figuring out how to bundle products, the best form of signage, and what location would generate the highest number of sales. That spirit stayed with her as she grew older, always finding creative ways to solve a problem, like the time she duct taped her heel on the fly.

Co-founding both Rent the Runway and Jet Black, Jenny has only picked up steam since her lemonade days. Ever the entrepreneurial mind, she is constantly excited by ways of…