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For human beings, there are only two means of getting others to do what we want: persuasion and compulsion. Persuasion is peaceful. Compulsion is not.

So, a principle surfaces:

Given that compulsion deprives others of happiness, we shall endeavor to use persuasion in all of our human relationships.

This is part of a philosophy developed by an entrepreneur named Chris Rufer. He calls it the Philosophy of Human Respect. And the really interesting thing is, he built a successful enterprise on that very philosophy.

In other words, Rufer understands that…

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