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AI, Creators, and the Future of Digital Marketing
In this episode of Digital Marketing Today, we break down three major stories driving the next wave of digital marketing innovation. We start with Hanshow’s acquisition of HARB Data and what it means for the future of retail media, first-party data, and omnichannel attribution. As physical stores become more measurable through AI, smart shelf technology, and attribution tools, marketers are gaining new ways to connect digital ads with real-world in-store behaviour and purchases. It’s a powerful sign that retail marketing is moving toward a more automated, programmatic, and data-driven model…
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