Latest / Elon Musk Podcast / Apple in Talks for $50M AI Deals with News Publishers

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Apple in Talks for $50M AI Deals with News Publishers · Elon Musk Podcast

• 0:01
  Hey everybody, welcome back to the Elon Musk Podcast.
• 0:05
  This is a show where we discuss the critical crossroads that
• 0:08
  shape SpaceX, Tesla X, The Boring Company, and Neuralink.
• 0:13
  And I'm your host, Will Walden. Apple Inc is reportedly in
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  discussions to secure over $50 million in agreements with
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  several news and publishing organizations, and these
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  negotiations aimed at training Apple's generative artificial
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  intelligence systems, involve accessing a vast archive of news
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  articles. This move marks a step for Apple
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  in the AI arena, or it seeks to bolster its capabilities by
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  incorporating a wealth of journalistic content into its AI
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  models. Now, The New York Times cited
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  sources familiar with these discussion Reports that Apple's
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  targets include prominent publishers like Conde, Nast, NBC
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  News, and IAC. These organizations own various
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  well known publications, including Vogue, The New Yorker,
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  People, The Daily Beast, and Better Homes and Gardens.
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  Apple's initiative is ambitious, and they're going to try to
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  enhance their AI tech through diverse and extensive textual
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  data. Now this move by Apple is seen
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  as an effort to close the gap with competitors in the field of
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  generative AI such as Microsoft, Google, Meta, and Open AI backed
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  ChatGPT, all of these giants and they've already been integrating
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  this tech across their product ranges for years.
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  Generative AI, believed to be a significant technological
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  milestone, is expected to drive innovation and economic growth
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  in the coming years. And despite its stature in the
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  tech industry, Apple has not been making any substantial
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  announcements regarding its advancements in generative AI.
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  The company has confirmed its ongoing work in this area, but
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  has been relatively quiet compared to its peers.
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  Some industry observers note that Apple's approach to AI
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  development has been more cautious and less publicized,
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  like how they release a new hardware product to the public
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  secret. And according to the Times, the
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  reception for publishers about Apple's proposal has been mixed.
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  Concerns were raised about the broad scope of the licensing
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  agreements and potential legal liabilities that publishers
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  could face due to Apple's use of their content.
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  It syndicates a level of apprehension among news
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  organizations about how their material will be utilized in AI
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  applications. Now, the intricacies of Apple's
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  plan for applying generative AI in the news industry remain
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  vague, sparking further speculation and curiosity.
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  This ambiguity has led to some hesitancy among publishers as
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  they weigh the benefits and risks of allowing their content
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  to be used in this ground breaking.
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  Tech and Apple's initiative is seen as a proactive step in
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  addressing the growing relevance of copyright issues in
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  generative AI. And as AI systems increasingly
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  use existing content for training and output generation,
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  the clarity of edit this out. The clarity of source material
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  and copyright compliance becomes more crucial.
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  Apple's willingness to invest significantly in licensing
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  agreements is a testament to its commitment to getting through
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  these complex times and also doing it responsibly.
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  Now the New York Times reveals that Apple's proposals encompass
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  multi year deals to license extensive news articles.
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  Now this strategic move aimed at enhancing the company's AI
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  capabilities suggests a more long term vision in which news
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  content plays a central role in AI training and development.
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  Instead of scraping Google like some other competitors to Apple
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  have done, now Apple's engagement with these major
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  publishers is a broader trend in tech Now.
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  This is where partners and news organizations are becoming
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  increasingly common with AI training purposes.
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  These collaborations help AI systems understand and generate
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  human like contextual content. Now that's a key feature to many
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  AI applications. You want them to be as human as
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  possible so it's more comfortable for humans to
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  interact with them. And despite its recent foray
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  into AI driven projects, Apple's AI endeavors have not been as
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  prominently showcased as those of its competitors.
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  Open AI, Microsoft and Google, for instance, have been more
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  visible in their AI developments.
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  Nevertheless, Apple is reportedly dedicating
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  significant resources to AI research, indicating its strong
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  interest in the field, and Apple has been developing various AI
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  tools and technologies behind the scenes.
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  This includes an internal Apple GBT chat bot and a machine
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  learning framework optimized for Apple Silicone Now.
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  These developments hint at a potential AI driven features and
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  future Apple products aligning with the company's tradition of
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  integrating advanced tech into its new hardware offerings.
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  Now the company's AI strategy appears to be multifaceted,
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  focusing on both internal tool development and external
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  collaborations. Now this approach is
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  comprehensive plan to integrate and Apple's negotiations with
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  news publishers is a key moment in the tech industry because
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  everybody else, like I said before, usually just scrape the
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  Internet for things. And by potentially partnering
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  with major news organizations, Apple could gain access to a
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  vast repository of textual data essential for training more
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  sophisticated and context aware AI models.
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  The potential partnerships with news pubs could also have
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  implications for Apple's role in media.
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  Access to extensive news archives may enable Apple to
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  develop AI systems that can understand and interact with
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  news content in innovative and new ways that other competitors
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  cannot. Now, Apple's latest move is
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  reflective of the industry's growing focus on AI as a
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  transformative technology. The company's pursuit of
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  partnerships for AI training aligns with a broader industry
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  trend, where AI is increasingly seen as a key driver of future
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  technology developments and also a massive revenue stream for
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  these companies. And as Apple continues its
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  discussions with news publications, the outcomes of
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  these negotiations could significantly influence the
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  company's AI trajectory. With a successful conclusion
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  into these talks, Apple could emerge as a more prominent
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  player, if not one of the most prominent players in the
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  generative AI space, potentially shaping the future of AI.
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  Now the situation remains dynamic with the terms of these
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  agreements and the responses of the news publications yet to be
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  fully determined. These developments will be
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  closely watched by us as they hold a very important spot in
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  the tech world. Hey, thank you so much for
• 6:48
  listening today. I really do appreciate your
• 6:50
  support. If you could take a second and
• 6:52
  hit the subscribe or the follow button on whatever podcast
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  platform that you're listening on right now, I'd greatly
• 6:57
  appreciate it. It helps out the show
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  tremendously and you'll never miss an episode.
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  And each episode is about 10 minutes or less to get you
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  caught up quickly. And please, if you want to
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  support the show even more, go to patreon.com/stage Zero and
• 7:14
  please take care of yourselves and each other and I'll see you
• 7:17
  tomorrow.