#1 Lesson Every Freight Broker Needs to Learn

Freight Broker Boot Camp Audio Experience · Jun 27, 2022 · 12m

In today's installment of Freight Broker Boot Camp, I address one crucial lesson every freight broker needs to learn in order to become a successful business – customer retention. Often times new freight brokers give their undivided attention to customer acquisition and neglect the customers they worked so hard to acquire. In this episode, I share with you why retention is as, if not more, important than acquisition.

Timestamps:

[00:00] One lesson every freight broker needs to learn

[00:44] Cheaper to keep an established customer than getting a new customer

[01:39] High LTV

[03:24] Retaining…