Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketing Generalists Use Internal Podcasts for Career Growth
In this episode, Lucas and Luna explore how mid-career marketing generalists can leverage internal company podcasts to boost visibility, build cross-functional influence, and accelerate promotions. They break down a real case study from a Fortune 500 CPG company where a brand manager launched an internal podcast called 'The Brand Builder' and saw a 40% increase in leadership mentions within six months. Lucas shares specific strategies: how to pitch the concept to your boss, structure episodes around business pain points, and measure ROI through internal engagement metrics. Luna…
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