Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#778: Intuit Mailchimp's Diana Williams on moving from fragmentation to holiday sales success
During the chaos of the holiday season, is it possible for small retailers to turn their fragmented customer data into a perfectly timed, personalized marketing, or are they destined to just add to the noise?
Agility requires not just collecting customer data from every channel, but having the insight and tools to act on it in the moments that matter most. It’s the ability to translate a customer signal into a relevant experience, instantly.
Today, we're going to talk about how small and mid-sized retailers can punch above their weight during the critical holiday season.
We'll explore the…
The skinny
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