Too much choice?
If you've ever felt bamboozled by the sheer range of biscuits at your local supermarket or in a quandary over which pair of headphones to buy from the plethora on offer, then you're not alone.
Studies suggest that consumers can struggle to make decisions when there is too much choice. So how much choice should businesses offer their customers? And how can retailers help us navigate the dizzying array of products out there?
Evan Davis brings together a perfectly chosen group of experts to discuss.
GUESTS
Dr. Paul Marsden, Consumer Pscyhologist, Business School, London College of Fashion …
The skinny
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