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Jay-Z Hires Himself For Super Bowl Halftime Show
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Jay-Z’s Super Bowl lineup is no accident. We break down the real business move, Funk Flex losing NYC, and NFL injury politics.
Live radio gatekeepers are officially obsolete, and the biggest power players in hip hop know it. Behind the headline of Jay-Z claiming he can’t find Super Bowl talent sits a three-year corporate distribution play timed to Roc Nation master deals, global tours, and stadium catalog control. Meanwhile, the street authority once held exclusively by Hot 97 and Funk Flex has moved completely to Kick and Twitch livestreams, leaving legacy DJs scrambling to…
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