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Community Link by GoodRx | TWIRx · Pharmacy Podcast Network

0:02
Speaker 1: This episode of This Week in Pharmacy is sponsored by GoodRx.
0:07
Speaker 1: GoodRx is the leading platform for prescription savings in the US,
0:11
Speaker 1: helping patients access affordable medications while supporting a stronger future
0:16
Speaker 1: for retail pharmacies. In today's rapidly changing retail marketplace, independent
0:22
Speaker 1: pharmacies are navigating increasingly complex reimbursement models and competitive pressures.
0:28
Speaker 1: In response, GoodRx launched community Link, a direct contracting model
0:33
Speaker 1: that provides independent pharmacies with predictable pricing and favorable economics
0:38
Speaker 1: across both brand and generic medications.
0:41
Speaker 2: For brand medications like GLP ones, independent pharmacies can access
0:46
Speaker 2: goodrx's manufacturer funded savings programs, offering fair, sustainable reimbursement so
0:52
Speaker 2: that business owners can continue to fill these high demand prescriptions.
0:57
Speaker 2: For generic medications, community Link uses an Naydak based cost
1:01
Speaker 2: plus model, giving pharmacies clearer visibility into margins and reducing
1:06
Speaker 2: surprise reimbursement outcomes. Good rx Community Link helps you serve
1:11
Speaker 2: your patients more sustainably while continuing to deliver the trusted,
1:15
Speaker 2: local care your community relies on. To learn more, visit
1:19
Speaker 2: GoodRx dot com slash community Link.
1:22
Speaker 1: Good Rx is not insurance.
1:33
Speaker 3: You are listening to the global network of podcasters dedicated
1:37
Speaker 3: to the pharmacy profession. Welcome to the Pharmacy Podcast Network.
2:07
Speaker 4: A special episode of This Week in Pharmacy. I am
2:11
Speaker 4: so excited. I'm not excited about July going too fast.
2:15
Speaker 4: It's already the twenty fourth of July. I'm kind of
2:19
Speaker 4: like putting the brakes on the back to school talk
2:22
Speaker 4: has already started, and I put my fingers in my
2:26
Speaker 4: ears and I'm like, la la, la, la la.
2:28
Speaker 1: No.
2:28
Speaker 5: I don't want that to happen.
2:30
Speaker 4: But welcome one of my special friends, Tom to Pietro,
2:33
Speaker 4: Doctor to Pietro from to Pietro Pharmacy, one of our
2:36
Speaker 4: Pharmacy fifty most influential alumni. Tom. I don't know if
2:40
Speaker 4: you realize, but you are now a Pharmacy fifty alumni
2:44
Speaker 4: for life.
2:45
Speaker 6: It's an honor to be back with you, Tad.
2:47
Speaker 7: I always enjoy your presence and running into you at show,
2:51
Speaker 7: So it's an honor to be here today to talk
2:54
Speaker 7: about you know, something that I feel is very important
2:56
Speaker 7: for my colleagues to hear about such a great topic.
3:00
Speaker 6: Look forward to the discussion today.
3:02
Speaker 4: I'm looking forward to it. We have a special guest
3:06
Speaker 4: in the studio with us from Goodarx head of retail network,
3:10
Speaker 4: David Graziano. It is so good to see Thanks for
3:13
Speaker 4: being here on twerks.
3:14
Speaker 8: It's fantastic to be here. Super excited. I like the
3:17
Speaker 8: opportunity to spend some time with Tom and obviously Todd.
3:21
Speaker 8: The work that you're doing for the industry getting information
3:25
Speaker 8: out to community pharmacy and really strengthen strengthening the connection
3:29
Speaker 8: between those independent organizations is fantastic. Appreciate the opportunity to
3:34
Speaker 8: be here with you today.
3:35
Speaker 4: I feel like Tom and David this isn't all hands
3:39
Speaker 4: on deck effort, and all three of our organizations a
3:44
Speaker 4: communications company, a servant leadership organization to the people, public
3:50
Speaker 4: health delivery, and a technology platform that has really dialed
3:54
Speaker 4: into strategy and pricing and assistance of making sense of
3:59
Speaker 4: it all. Independent community pharmacy is in a state of
4:05
Speaker 4: a crossroads, and the next generation independent community pharmacy owner
4:11
Speaker 4: is going to be getting paid for things that aren't
4:16
Speaker 4: necessarily dispensing fee. It's going to be consultative consultancy and
4:21
Speaker 4: diabetes or hypertension, or someone that wants to understand their
4:28
Speaker 4: you know, their issues and fertility or whatever it is,
4:30
Speaker 4: but the pharmacist, if if I wanted to be a pharmacist,
4:34
Speaker 4: this is the time in the life and the history
4:38
Speaker 4: of pharmacy to be a pharmacist because of that clinical
4:42
Speaker 4: that's going to be finely pulled out of them much
4:45
Speaker 4: more than it used to be. And and you know
4:47
Speaker 4: the future of what that means for healthcare. I think
4:50
Speaker 4: I think it's this is a good This is a
4:53
Speaker 4: good part of our history of being in the pharmacy
4:56
Speaker 4: industry and our actually guys have been a part of
4:58
Speaker 4: this for quite some time, and the independent community pharmacy
5:03
Speaker 4: has been has been at the heart of so many
5:06
Speaker 4: communities throughout the country. And with pharmacy deserts and things
5:11
Speaker 4: that are happening and the plate tectonics of PBM reform. David,
5:15
Speaker 4: this is so good to have you here. I want
5:17
Speaker 4: to open it up to you and just let you
5:20
Speaker 4: share with the listeners from your heart what it means
5:23
Speaker 4: to get behind all of these organizations, these seventeen thousand
5:29
Speaker 4: plus throughout the nation and working to support them with
5:32
Speaker 4: good RX Community Link.
5:34
Speaker 8: Yeah, thanks for that, Todd. I think there's no better
5:38
Speaker 8: place to have the connection with a healthcare provider. Than
5:43
Speaker 8: the pharmacy twelve times a year, fifteen times. You know,
5:47
Speaker 8: in some cases multiple multiple times a year. You're getting
5:51
Speaker 8: in front of someone who is highly skilled, highly able
5:54
Speaker 8: to do the work that is healthcare well beyond that
6:00
Speaker 8: one or two time visit that you might make to
6:02
Speaker 8: your primary care and the skill with which those community
6:06
Speaker 8: pharmacists are able to engage, spend the time, do the consultation,
6:12
Speaker 8: do the work that goes beyond counting, right, and actually
6:17
Speaker 8: be able to deliver healthcare in a meaningful way while
6:20
Speaker 8: still also running a business at the same time. I
6:24
Speaker 8: think it's wildly different than chain pharmacy that might have
6:27
Speaker 8: a headquarters that might have multiple front doors. You know,
6:31
Speaker 8: when you get down to it and you have one
6:33
Speaker 8: one front door, maybe a couple you know they're doing
6:37
Speaker 8: they're running in both directions at the same time, right,
6:40
Speaker 8: they're sort of you know, or burning the candle at
6:42
Speaker 8: both ends. Pick your idiom that you want to use.
6:45
Speaker 8: But the work that they are doing to support their
6:47
Speaker 8: community is so impactful. Part of the reason why we
6:50
Speaker 8: wanted to be to ensure that we were investing in
6:54
Speaker 8: or spending the time with those seventeen thousand plus community
6:59
Speaker 8: pharmacies to ensure that they were solvent over time, so
7:02
Speaker 8: that the business side of it and the healthcare side
7:05
Speaker 8: of it could both be successful. And I think for
7:08
Speaker 8: us it was something where we knew there had to
7:11
Speaker 8: be a breaking point or a time where we said, look,
7:13
Speaker 8: we're going to lean in, and that time has been
7:16
Speaker 8: over the past year or so. We've really said there
7:19
Speaker 8: is an effort that we had to stand up to
7:21
Speaker 8: really support it because the challenges are there's a myriad
7:24
Speaker 8: of challenges out there, and we knew that we could
7:27
Speaker 8: play a role and wanted to help. Again the healthcare
7:31
Speaker 8: part of it, pharmacists do really how can we help
7:34
Speaker 8: support the business so that they can stay in business?
7:40
Speaker 5: Data Bide. I love that setting.
7:42
Speaker 4: I love kind of the stage, the world view of
7:46
Speaker 4: where good RX is coming at and what this means
7:50
Speaker 4: for pharmacy owners and Tom, that's where the rubber meets
7:54
Speaker 4: the road for you, and that's where you're able to
7:57
Speaker 4: interpret what this really means in the end. And just
8:02
Speaker 4: as a side note, Tom and I talk on them
8:06
Speaker 4: on the phone once in a while and meet up
8:08
Speaker 4: at PPA. The Pennsylvania Pharmacists Association has been on several
8:12
Speaker 4: of our shows obviously involved in in advocating for influencers
8:16
Speaker 4: and building the next gen pharmacist as well as students work.
8:20
Speaker 5: I could go on and on about you, Tom, but.
8:24
Speaker 4: He called me and he's like, did you hear about
8:27
Speaker 4: this community link you know from good or X. And
8:30
Speaker 4: I'm like no, you know, as a PR organization, as
8:34
Speaker 4: a news organization, we get pharmacists calling in tips all
8:38
Speaker 4: the time and it's it's awesome. So having a friend
8:42
Speaker 4: like Tom to reach out to me and say this
8:45
Speaker 4: is a game changer for what we're going through and
8:48
Speaker 4: it really gives us the platform to begin relationships with
8:53
Speaker 4: patients for life. Like this isn't this isn't a one
8:57
Speaker 4: and done thing. This is like, hey, guys, we have
8:59
Speaker 4: a partnership now with good RX and what we're doing.
9:02
Speaker 4: So Tom, tell us from your perspective, what is this system?
9:05
Speaker 4: What is this program?
9:07
Speaker 6: Yeah?
9:08
Speaker 7: I mean for us, you know, I come across it online.
9:11
Speaker 7: I'm like, I don't really know much about about it.
9:15
Speaker 7: As a pharmacy owner, i'd be transparent and and have
9:17
Speaker 7: a good taste in my mouth about good our AX.
9:20
Speaker 7: But I said, hey, if it's if it's able to
9:23
Speaker 7: possibly help my patients, I'm always willing to look into it, right,
9:27
Speaker 7: so explore it and it sounded too good to be true.
9:30
Speaker 7: It was. It's a transparent, fair reimbursement contract giving us
9:37
Speaker 7: access not only to discounts for generic drugs, but then
9:44
Speaker 7: also unique offerings with brand brand drugs. So you know,
9:50
Speaker 7: when you look at the challenges of operating Indian independent
9:54
Speaker 7: pharmacy for the past fourteen years, there's a million issues, right,
9:59
Speaker 7: but the the only one that matters at the end
10:01
Speaker 7: of the day is the profitability of my store. I
10:05
Speaker 7: am a business and unfortunately I need money and I need.
10:09
Speaker 6: Profit to pay my employees.
10:11
Speaker 7: Now that is a word not many people want to
10:14
Speaker 7: ever talk about in healthcare, and I understand it gets
10:17
Speaker 7: a little bit uncomfortable. But the reality is is if
10:20
Speaker 7: you want service, you need profit because you need to
10:23
Speaker 7: pay a person to offer that service. Right, So you
10:27
Speaker 7: look at fairy imbursement and then access access to discounts
10:32
Speaker 7: that if Tom Depitro wants to call the brand maker
10:36
Speaker 7: of drug X and I say, hey, I want to
10:37
Speaker 7: cut a deal with you, They're going to laugh at me.
10:39
Speaker 1: Right.
10:39
Speaker 7: So like being brought in on an opportunity that some
10:45
Speaker 7: of my patients literally didn't think that they could get
10:48
Speaker 7: here because they see it on national TV.
10:51
Speaker 6: I have to go here, I have to go here.
10:52
Speaker 7: So to answer the question in a short way, the
10:56
Speaker 7: community link for good or ex for a pharmacy come.
11:00
Speaker 7: It gives us very fair, clear reimbursement and access to
11:08
Speaker 7: discounts that we otherwise would not have. And oh, by
11:11
Speaker 7: the way, there's no charge.
11:14
Speaker 6: So shame on.
11:17
Speaker 7: So shame on the pharmacy owner who's not willing to
11:19
Speaker 7: at least look into it to see if it benefits
11:21
Speaker 7: to their patients, because it has tremendously benefited many of
11:25
Speaker 7: our patients, over six hundred in fact.
11:29
Speaker 8: And Tom, I'm just going to step in for a
11:30
Speaker 8: second Todd on that, because I think what's really great
11:34
Speaker 8: about the offering is we put out, we put out
11:37
Speaker 8: the contract and sort of stand up the offering on
11:41
Speaker 8: behalf of the pharmacy. But now I live in New England,
11:45
Speaker 8: but I have a little bit of Missouri in me
11:47
Speaker 8: right when it comes to show, not tell, look, I
11:50
Speaker 8: want you to sign up for it. If you don't
11:52
Speaker 8: use it ever again, I mean a po's on both
11:54
Speaker 8: our houses for not showing you the value. But the
11:57
Speaker 8: flip side of it is the opportunity to run claim.
12:00
Speaker 8: You're going to see your reimbursement come back. As a pharmacist.
12:03
Speaker 8: You're going to see the value that you're getting on
12:05
Speaker 8: those one hundred and twenty five plus brand drugs, everything
12:08
Speaker 8: from GLP ones to cardiovascular offerings, mental health, clomid, dex com,
12:14
Speaker 8: I mean a host of really you know, high high
12:18
Speaker 8: cost in many cases drugs, high cost therapies that can
12:21
Speaker 8: get in the hands of a patient, help them get
12:23
Speaker 8: on therapy efficiently, and you're still going to be paid
12:28
Speaker 8: a fair reimbursement for it. Like I just want you
12:31
Speaker 8: to run the claim. Go run it, and then if
12:33
Speaker 8: it's wrong, please hit meet you know, David dot grasianowigodor
12:37
Speaker 8: x dot com. I'm willing to have that conversation with
12:39
Speaker 8: you directly and we'll figure out how to fix whatever
12:42
Speaker 8: the case may be if something shows up incorrectly.
12:47
Speaker 5: I love how it's set up the way it is.
12:50
Speaker 5: It's a clean slate in.
12:53
Speaker 4: That relationship that you're building and supporting with independent pharmacy
12:57
Speaker 4: owners who are already vested in their communities. Their heart
13:01
Speaker 4: is already part of that community. This is where their
13:04
Speaker 4: kids go to school, this is where they go to church.
13:07
Speaker 4: This is where they're serving their communities. So having that
13:10
Speaker 4: kind of support, here's what I'm excited about. And I
13:13
Speaker 4: look at this from a marketing perspective. That's just the
13:16
Speaker 4: way my brain works. And I'm not the clinician like Tom,
13:19
Speaker 4: and I'm not the contractual expert and designer of programs
13:24
Speaker 4: like this like you are, David. So from a marketing perspective,
13:28
Speaker 4: the infrastructure that good arcces is set up over the years,
13:33
Speaker 4: the brand that's already known, okay, and now you're able
13:37
Speaker 4: to co market alongside with independent community pharmacies that this
13:41
Speaker 4: is available to their community. Now there's already a reputation
13:46
Speaker 4: out there. There's two different views on anything. Really, you
13:50
Speaker 4: have that consumer view and then you have that insider's
13:53
Speaker 4: view and the insider's view. You know, sometimes is what
13:58
Speaker 4: it is and sometimes they don't match. This is a
14:01
Speaker 4: match opportunity. This is an opportunity to use this. What
14:06
Speaker 4: did I say when I did my introduction the introduction
14:08
Speaker 4: was this is the beginning of that relationship of a
14:12
Speaker 4: lifelong patient who is looking for advisement on what the
14:16
Speaker 4: next steps are in their health that they just went
14:19
Speaker 4: through this, they just lost all this weight and now
14:21
Speaker 4: they're preparing for that next stage. Guess what, hello, pharmacist
14:25
Speaker 4: pharmacists got labs now and we've got EHR connection and
14:29
Speaker 4: we're ready to We're ready to take this to a
14:31
Speaker 4: next level. So, David, that's what I'm excited about. I'm
14:34
Speaker 4: excited about the preparation that good or X has made
14:37
Speaker 4: and now it's an opportunity for you guys to capitalize
14:39
Speaker 4: because of all that branding that you did in gaining
14:42
Speaker 4: the patient's trust and understanding, Hey, this is a savings
14:44
Speaker 4: opportunity for you, and now that you bring the independent
14:48
Speaker 4: community pharmacy into it.
14:49
Speaker 8: Yeah, Todd, I'm a recovering marketer myself, and so I
14:54
Speaker 8: do love the efficiency of the offering as well. Right,
15:00
Speaker 8: efficiency and transparency. What you see is what you get.
15:02
Speaker 8: The price is what you're you know you can expect.
15:05
Speaker 8: And again, the confidence on the insider side or if
15:08
Speaker 8: i'm if I'm using insider to be pharmacist and pharmacy
15:11
Speaker 8: owners can now feel confident because they are under contract,
15:16
Speaker 8: they are clean, and we put the terms you know,
15:19
Speaker 8: in the black and white. If you will go back
15:21
Speaker 8: now to my current role, you know, land working through
15:25
Speaker 8: contracts with organizations. It makes it again clean and easy,
15:30
Speaker 8: and now you're not having a pharmacy tech just saying
15:34
Speaker 8: all right, here's what we'll take on that. Because I
15:36
Speaker 8: want to price match something, I'm going to run it
15:39
Speaker 8: at cash and ultimately the pharmacy has no no additional
15:43
Speaker 8: reimbursement on the backside. We clean all that up right,
15:47
Speaker 8: we sort of tie it neatly in a bow. Which again,
15:51
Speaker 8: if I'm thinking, you know, Tom, and I don't know
15:54
Speaker 8: if you want to speak about this, but it does
15:56
Speaker 8: give you confidence that regardless of what's happening at the counter,
15:59
Speaker 8: while you might be sitting in the office at that moment,
16:02
Speaker 8: you can be confident that it is going to land
16:05
Speaker 8: at the price you're expecting. There's no surprises. And I
16:08
Speaker 8: think that's the part that again makes me excited to
16:13
Speaker 8: see more organizations, more pharmacies. I'm going to use the
16:17
Speaker 8: word take advantage, but what I mean is, you know,
16:19
Speaker 8: sign on to leverage this as a tool for those
16:23
Speaker 8: instances where you have prior off, for those instances where
16:25
Speaker 8: you have someone who's on a step therapy that they're
16:29
Speaker 8: just not going to complete, Like how can we get
16:31
Speaker 8: someone on therapy so that it's doctor, patient, pharmacist, and
16:35
Speaker 8: it's all tied together, clean and neatly.
16:38
Speaker 7: Yeah, and Dave, what you said, I mean, we would
16:40
Speaker 7: have a workflow within a workflow. And let me explain that,
16:44
Speaker 7: get a prescription, type the prescription, you fill the prescription,
16:48
Speaker 7: and the patient picks the prescription up. The explosion of
16:51
Speaker 7: GLP drugs created us to make a workflow within a workflow.
16:54
Speaker 7: What I mean by that, you get the GLP prescription,
16:58
Speaker 7: maybe you're going to make five bucks.
16:59
Speaker 6: Maybe you're going to lose dirty bucks.
17:01
Speaker 7: So when we recognized that that was going to happen
17:03
Speaker 7: in the marketplace, we said, whoa, We're not going to
17:06
Speaker 7: go out of business here by just filling underwater claims
17:08
Speaker 7: all day. We're going to have to put in some
17:10
Speaker 7: sort of secondary workflow where all of our GLP prescriptions
17:14
Speaker 7: would then get printed, go in a basket. In the basket,
17:17
Speaker 7: then they would get reviewed. Do we fill it or
17:20
Speaker 7: could we not sustain to fill it? The ability to
17:24
Speaker 7: be able to turn our brain off and know when
17:26
Speaker 7: that patient calls and says, hey, I want to get
17:29
Speaker 7: I want to get this prescription, I want to use
17:31
Speaker 7: this offer. I know immediately my staff knows immediately we're
17:35
Speaker 7: going to be able to take care of the patient.
17:37
Speaker 7: Why because we have a fair contract, we have access
17:40
Speaker 7: to the medication, and we are their pharmacy and they
17:43
Speaker 7: trust us.
17:44
Speaker 8: So the.
17:48
Speaker 7: Pressures of operating a pharmacy are many. But when you
17:51
Speaker 7: could remove that financial barrier as as the answer to
17:57
Speaker 7: the customer looking could you fill my person description? When
18:00
Speaker 7: I don't have to think about that question, it immediately
18:06
Speaker 7: removes that hesitation of well, what if I get paid
18:09
Speaker 7: under fifty dollars?
18:10
Speaker 6: What am I going to tell missus Jones? It's not
18:12
Speaker 6: a stock again.
18:13
Speaker 7: So like the ability to be able to remove that
18:18
Speaker 7: from the workflow and just go back to having one
18:21
Speaker 7: workflow is a game changer. It's rewarding, and it's right
18:27
Speaker 7: for the patient, it's right for the pharmacy. Whenever you
18:30
Speaker 7: have a scenario that the patient wins and the pharmacy wins,
18:34
Speaker 7: you have a win win situation here, and it just
18:39
Speaker 7: alleviates so many of those other burdens that are already
18:43
Speaker 7: on our brain as the pharmacy owner for the day.
18:45
Speaker 6: If I'm not here last week, I was on vacation
18:47
Speaker 6: with the kids.
18:49
Speaker 7: I don't have to be worried about losing fifty dollars
18:51
Speaker 7: on prescriptions because of this in motion.
18:54
Speaker 4: Yep, David, I want you to dig in a little
18:56
Speaker 4: bit to the community link that providing predictable pricing, providing
19:02
Speaker 4: favorable economics in your two ways, and that is the
19:06
Speaker 4: generic and the brands. Can you give the pharmacy owners
19:09
Speaker 4: listening in, give them the kind of an explanation of that.
19:12
Speaker 8: So it's a cost based model, right, So it's cost plus,
19:15
Speaker 8: and so you have your ingredient cost, you have a
19:17
Speaker 8: dispensing fee, and then there is an admin fee for
19:20
Speaker 8: us administering the program on your behalf that all gets
19:23
Speaker 8: paid at the counter. This is on your generic claim.
19:26
Speaker 8: So generic claim comes in again. If it's ten dollars
19:28
Speaker 8: ingredient cost, we'll use ten dollars for a dispense fee,
19:31
Speaker 8: just for example's sake, and then a five dollars administrative fee.
19:35
Speaker 8: Patient then hands you twenty five dollars. You dispense medication,
19:38
Speaker 8: they walk out and they stay happy. That's on your
19:41
Speaker 8: run of the milliar a tour of statins, your sort
19:43
Speaker 8: of standard generic claim. Then you have these brand offerings.
19:51
Speaker 8: So again, one hundred and twenty five plus brands have
19:53
Speaker 8: signed on with us where we actually effectuate the buydown
19:58
Speaker 8: on behalf of the brand. So on the back end,
20:01
Speaker 8: what happens is the patient's going to pay a fee. Again,
20:06
Speaker 8: let's we'll use one forty nine the FOUNDEO or the
20:10
Speaker 8: excuse me, we'll use the one nine price associated with
20:14
Speaker 8: tablet golp one's for the first couple of months, right,
20:17
Speaker 8: that is coming from the patient. The rest of the funding,
20:22
Speaker 8: so again, if it's a forgive me, I don't know
20:24
Speaker 8: the number off the top of my head, but we'll
20:25
Speaker 8: call it one thousand dollars for the cost of that
20:29
Speaker 8: drug today. The rest of that reimbursement flows from the
20:32
Speaker 8: brand to us and then to the pharmacy directly in
20:37
Speaker 8: a payment, so the pharmacy is made whole or that
20:41
Speaker 8: golp one or whatever that high cost brand medication is
20:46
Speaker 8: that's associated with the program. They are happy, and the
20:49
Speaker 8: patient's happy because they get access at their community pharmacy
20:52
Speaker 8: at their local home without having to be said, out
20:55
Speaker 8: of stock, you're going to have to go somewhere else.
20:58
Speaker 8: The likelihood of potentially losing that family or that basket
21:01
Speaker 8: of prescriptions that travels along with that patient could end
21:05
Speaker 8: up going somewhere else. So in this case, you're actually
21:07
Speaker 8: gaining access to brand medications and being able to dispense
21:14
Speaker 8: them in a way that does again make business sense
21:17
Speaker 8: for the community pharmacy.
21:21
Speaker 4: Tom, you are a really good marketer yourself. The brand
21:26
Speaker 4: that you've built to Petro's Pharmacy, that logo is known everywhere.
21:30
Speaker 4: It's even known outside of the great areas that you're
21:35
Speaker 4: covering Philadelphia and Greater Philadelphia.
21:37
Speaker 5: So talk to us from that perspective.
21:40
Speaker 4: I got excited and kind of got the cart in
21:43
Speaker 4: front of my horse in what I was talking to
21:45
Speaker 4: you about. But talk about how are you going to
21:48
Speaker 4: take advantage of this from a marketing perspective to bring
21:53
Speaker 4: to bring your existing clients in and educate them, but
21:55
Speaker 4: better yet start really even expanding your business.
21:59
Speaker 6: Yeah, and we've been able to do that.
22:02
Speaker 7: I mean, just as Dave has referred to the one
22:04
Speaker 7: forty nine price, like, let's not be surprised.
22:07
Speaker 6: Everybody is looking for.
22:08
Speaker 7: That right and they are wanting to acquire that price.
22:13
Speaker 6: They don't know where they could do it.
22:15
Speaker 7: We literally just put out a simple graphic weight loss
22:18
Speaker 7: starting at one forty nine. Marketing messages wise, Once that
22:22
Speaker 7: call happens, patients are like, Oh my god, I thought
22:24
Speaker 7: I had to go to big box store to pick
22:27
Speaker 7: it up, or I thought I had to go direct
22:29
Speaker 7: through the mail to pick it up. So, as that
22:31
Speaker 7: education is happening in my backyard, the doctors are being
22:35
Speaker 7: made aware that we could honor that same price.
22:39
Speaker 1: You know.
22:39
Speaker 7: So with that being said, a month over month, we
22:43
Speaker 7: continue to pick up patients preparation for this.
22:47
Speaker 6: I've ran the report.
22:48
Speaker 7: We have filled over six hundred plus GLP prescriptions for
22:52
Speaker 7: patients in my community. Now my community, albeit we're in
22:56
Speaker 7: northeast Pennsylvania. My pharmacy is in a town fifteen thousand people.
23:01
Speaker 7: So it's not like I am in New York City, right,
23:03
Speaker 7: So so many people would be like, well, Tom, you're
23:05
Speaker 7: so busy because you're where I'm in Scranton. So like,
23:10
Speaker 7: if you take care of the customer and you take
23:13
Speaker 7: care of the patient, you know they will find their
23:16
Speaker 7: way to you. However, you need tools, right, So, I,
23:21
Speaker 7: as a pharmacy owner need tools in my shed. The
23:25
Speaker 7: community link is that tool for this patient. Not having that,
23:31
Speaker 7: I wouldn't be able to help. Think about this, If
23:33
Speaker 7: I didn't have this tool, I wouldn't be able to
23:35
Speaker 7: help over six hundred people in my community. That in
23:39
Speaker 7: itself tells you something about the dysfunction of the healthcare
23:44
Speaker 7: system that we all operate in.
23:47
Speaker 6: Whoever's to claim it is what it is right.
23:49
Speaker 7: We are where we are, So how do we move
23:52
Speaker 7: forward and help our patients and our communities get healthier?
23:58
Speaker 5: That's awesome.
24:00
Speaker 7: You know this has given us that access so most
24:02
Speaker 7: most certainly we've picked up many new customers. We've helped
24:06
Speaker 7: existing customers that have been buying it online, you know,
24:10
Speaker 7: and look at the patients want the medication, and patients
24:15
Speaker 7: will get it.
24:16
Speaker 6: It's a matter of where, when and how.
24:22
Speaker 4: I'm excited. I want, David, tell our listeners. If you're
24:27
Speaker 4: listening on on your on your Apple, on the Spotify,
24:31
Speaker 4: on your podcast player, and not on video, tell us
24:36
Speaker 4: our listeners, where can we learn more about this program?
24:39
Speaker 4: If I'm an if I'm an independent pharmacy owner, sure.
24:42
Speaker 8: I would say. You know, you can't always use your
24:46
Speaker 8: your ai du jour to find us. So if you
24:48
Speaker 8: can say good er x community link, you can also
24:51
Speaker 8: Google it, but then good er x dot com slash
24:53
Speaker 8: community link can get you there as well. So it's
24:55
Speaker 8: it's uh and and you're pulling up the site. It
24:59
Speaker 8: really does give you a direct link. You can get
25:02
Speaker 8: the primary information, much of what we've already discussed today.
25:06
Speaker 8: But it'll start you in the process. You put in
25:08
Speaker 8: your MPI information will start. We'll start spitting back contracts
25:12
Speaker 8: to you and you get that. You know, within within
25:14
Speaker 8: a day, you'll have a contract in your inbox that
25:18
Speaker 8: I don't want to say is not It shouldn't be redlinable.
25:21
Speaker 8: It's clean, clear, easy to digest. You can see all
25:24
Speaker 8: of the information printed in black and white. And I
25:27
Speaker 8: have team members that actually work day in and day
25:30
Speaker 8: out with community owners. One is actually a former community
25:35
Speaker 8: a community pharmacy owner himself, and so he can speak
25:39
Speaker 8: the language of because he lived it, you know, the
25:43
Speaker 8: pharmacy owner, walk them through the experience and help them
25:46
Speaker 8: digest it. And within I think it's a week to
25:48
Speaker 8: two weeks, give or take, we'll have you online ready
25:52
Speaker 8: to roll and start processing claim. So it's not a
25:55
Speaker 8: process that's going to be long and drawn out. It
25:57
Speaker 8: should be something that you can see sign and start adjudicating,
26:02
Speaker 8: you know, start pushing claims through the system in an
26:05
Speaker 8: efficient manner. We're not trying to create new hurdles and
26:07
Speaker 8: new barriers and require you to you know, engage lawyers
26:12
Speaker 8: and all that kind of It really should be something
26:14
Speaker 8: that is digestible and easy to understand. We're not I
26:18
Speaker 8: was going to say, you know, we're not solving a
26:21
Speaker 8: major problem, but we are solving a major problem for
26:24
Speaker 8: the independent pharmacy right not putting a man on the moon.
26:27
Speaker 8: I guess that's what I'm saying. But what we are
26:29
Speaker 8: doing is making something. We're offering something that is easy
26:35
Speaker 8: for a pharmacist pharmacy business owner to leverage and ultimately
26:41
Speaker 8: get in the hands of patients, which is obviously the
26:43
Speaker 8: part that we all care about the most.
26:45
Speaker 4: I think be sure to check out GoodRx dot com
26:48
Speaker 4: forward slash community link. I'm going to have a link
26:52
Speaker 4: to the link. I'm going to have a let me
26:53
Speaker 4: say that, I'm going to have a link to the
26:56
Speaker 4: to the community link in the show notes. And if
26:58
Speaker 4: you can say that as three times without stumbling all
27:02
Speaker 4: over saying that, you.
27:04
Speaker 5: Get a prize, maybe a good Rx T shirt or something.
27:08
Speaker 4: Now, I don't know, Hey, Tom de Petro promised me
27:12
Speaker 4: that you'll be back on twerks, because every time you
27:14
Speaker 4: come on the show, you're bringing good information, you're bringing I'm.
27:18
Speaker 5: A glass half full, guys. So I love the hope
27:20
Speaker 5: that we have that there there's a change, you know.
27:24
Speaker 6: It's yeah, it's been. I want community.
27:28
Speaker 7: I want independent pharmacies to win, right, And for the
27:31
Speaker 7: past fourteen years, I've made that my mission locally. I've
27:35
Speaker 7: created a good network of independent owners locally. On a
27:39
Speaker 7: state level, you know, you try to continue to chip
27:43
Speaker 7: away at that, but at the end of the day,
27:45
Speaker 7: you know you need to provide value to your customers.
27:49
Speaker 7: Our customers are searching for transparent pricing at our stores.
27:55
Speaker 7: This is this unlocks that, right, So it's insightful. Is
28:00
Speaker 7: when you pull up that start now page, it it
28:02
Speaker 7: literally asks you for six seven pieces of information you
28:06
Speaker 7: get the contract. Like Dave said, this is not a
28:09
Speaker 7: ha a gotcha moment, right, this is Hey, here's a
28:14
Speaker 7: pathway forward for us to work together in a very clear,
28:19
Speaker 7: transparent matter. Forget about history, right, we can't solve history,
28:24
Speaker 7: But what we could solve for is today you open
28:27
Speaker 7: the contract, you sign the contract, you fill a prescription,
28:29
Speaker 7: you make money, the customer is happy.
28:31
Speaker 6: You're happy. What more do you want? What more could
28:35
Speaker 6: we do? So when you're a pharmacy owner and you're
28:38
Speaker 6: looking for answers. You know what's.
28:40
Speaker 7: Frustrating to me is they get their emotions in it
28:44
Speaker 7: and they tell me about what happened in the past,
28:46
Speaker 7: and that's not today. So the important part is is
28:49
Speaker 7: that community link is offering a pathway for your community
28:53
Speaker 7: and you. I mean, the words are just beautifully put
28:57
Speaker 7: there because it is a link to the community and
29:01
Speaker 7: your pharmacy. To not take advantage of this is just
29:05
Speaker 7: a disservice to your community.
29:07
Speaker 4: David, if you're headed to the NACDS Total Store Expo,
29:11
Speaker 4: I definitely wanted to say hello to you there.
29:15
Speaker 5: Tom.
29:15
Speaker 4: I'm not sure if we're going to meet up at
29:17
Speaker 4: Are you going to NCPA twenty twenty six?
29:21
Speaker 7: I will be the one that's on my radar now
29:24
Speaker 7: is san Kora next month?
29:25
Speaker 6: So I haven't gotten too far down the line yet.
29:28
Speaker 7: With three kids, it's hard to project what's going to
29:31
Speaker 7: happen tomorrow.
29:32
Speaker 5: Let's catch up at Sancora thought Spot. We will be there.
29:37
Speaker 4: We'll be there as podcast press and I always love
29:40
Speaker 4: having you on the show.
29:41
Speaker 8: Tom.
29:42
Speaker 4: Shout out to you David in the Good our X team.
29:45
Speaker 4: Thanks for being on twerks and thanks for making this
29:49
Speaker 4: investment in independent community pharmacy.
29:51
Speaker 8: Appreciate the time. Thank you very much, Ton