The Death of Perfect Content
A Sprout Social finding states that 77% of consumers engage more with content that feels genuine and relatable than with polished content (source). The whole point of your content is to connect with your audience, right? So, when it feels too polished, too AI-generated, those people you’re hoping to engage… they run their thumb so fast across their phone that even Sha'Carri Richardson couldn't catch it.
In this episode, Gina & Lawrence explore ‘anti marketing marketing’ as a direct response to audience fatigue with content that's AI-manufactured & emotionally empty.
They talk about why…
The skinny
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