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Celebrating Football's Cowboy Coach Bum Phillips: Vance Howard's 'Luv Ya Bum!' Doc Premieres November 25th

Producer Vance Howard talks about his new film, Luv Ya, Bum! This is a new documentary celebrating legendary NFL coach Bum Phillips and the underdog team the Houston Oilers, that captured America’s imagination in the late 1970s. At a time when the Houston Oilers were struggling, Bum’s down-home leadership, trademark cowboy hat, and unshakable belief transformed the team into contenders—and sparked one of the most passionate fan movements in football history. Even in defeat, their story became something bigger than football: a community united by heart, hope, and the belief that the game could…

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